Improving customer stickiness is the cornerstone of the success of any overseas company. By optimizing the customer experience, enhancing brand stickiness, and implementing data-driven personalized marketing, companies can increase customer loyalty and reduce churn rates, thereby achieving long-term business growth. Customers are not only the assets of the company, but also the core force to promote the brand to the world. Only on the basis of refined operations can overseas companies stand out in the highly competitive global market.