Mass distribution on Facebook Messenger: Efficiently reach potential customers

Author of this article：Miya, Search engine optimization expert

As one of the most popular instant messaging applications in the world, Facebook Messenger has become an important tool for brand marketing. Through mass messaging on Messenger, companies can not only quickly establish contact with customers on a global scale, but also improve marketing efficiency and achieve higher conversion rates.

So, how to passFacebook MessengerConduct efficient mass distribution to promote business growth?

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What is mass posting on Facebook Messenger?

Mass posting on Facebook Messenger refers to the act of sending messages to multiple customers or potential customers at once through the Facebook Messenger platform. This approach not only allows companies to quickly expand their reach, but also increases the interaction rate through personalized and accurate message content. Compared with traditional email marketing and social media advertising, Messenger mass distribution is more immediate and interactive, helping companies attract and maintain customers in a short period of time.

Advantages of Facebook Messenger mass distribution

1. Increase interaction rate
Due to the instant and convenient nature of Messenger, users usually view messages more frequently, which makes mass messages sent through Messenger more interactive than traditional forms of marketing such as mail. Data show that Messenger's opening rate and click-through rate are much higher than other marketing channels, so it has become an important platform for brands to communicate with customers.

2. Personalized marketing
Facebook Messenger supports 1-to-1 conversations with customers, which allows messages to be customized according to customers' interests, needs, etc. Through AI technology and chatbots, companies can achieve accurate content recommendations and automated customer service, greatly improving customer experience and conversion rates.

3. Real-time communication and instant feedback
Messenger's live chat functionIt enables companies to answer customer questions in the first time, obtain feedback, and even provide instant support when customers browse products. This kind of instant communication feature can effectively promote the rapid decision-making of potential customers.

4. Increase brand loyalty
Keeping in touch with customers regularly through Messenger can not only increase brand exposure, but also help companies build closer customer relationships and increase customer loyalty. By providing valuable content, coupons and other information, customers can be motivated to interact and purchase more.

Specific steps for sending private messages in bulk on Facebook Messenger

Although automated mass messaging can greatly improve marketing efficiency through AI and smart tools, sometimes manual mass private messaging is still an effective way for companies or marketers to establish direct contact with customers. By manually sending private messages in bulk, you can have a more personalized interaction with your customers without relying on tools. The following are the specific steps for manually sending private messages on Facebook Messenger in bulk：

1. Prerequisites for using Facebook Messenger for mass distribution

To directly use Facebook Messenger for mass messaging, companies need to meet the following requirements：

• Facebook Business account: First you need to have a Facebook business account and create a public homepage on Facebook.
• Facebook Messenger API: When using the mass distribution function, it usually needs to be implemented through the Messenger API provided by Facebook. Companies need to register and obtain Facebook developer account。
• User authorization: According to Facebook's policy, messages can only be sent after users actively send messages to the brand's Facebook page or interact with the brand in certain ways. This is to prevent the spread of spam.
• Message type restrictions: Facebook has strict time limits for mass messaging. Under normal circumstances, companies can send marketing messages within 24 hours after users interact with the page. After 24 hours, unless a tag message (used to send a non-marketing message) is used, the user's re-interaction is required before the message can be continued.

2. How to directly use Facebook Messenger for mass distribution?

Without using a third-party system, enterprises can operate in the following ways：

Step 1: Send a message through the Messenger API

• Create a Facebook developer account: Access Facebook for Developers Website, register and create a developer account.
• Get a page access token: Obtain the access token of the corresponding public homepage through the Facebook Developer platform. This token is used to send messages through API calls.
• Use the Messenger API to send messages: Use POST The request sends a message to the user through the API, and the specific request needs to contain the user's ID and message content. Developers can write code to achieve this operation.

Step 2: Get subscription permissions

• Active user interaction: Only after a user actively sends a message to the company's public homepage through Facebook Messenger can a mass message be sent to that user through the API within the next 24 hours.
• User subscription: You can use some plug-ins and links (such as m.me Links) or advertisements to guide users to actively interact with the page, so as to obtain permission to send messages.

Step 3: Follow Facebook's policies

• 24-hour window period: Within 24 hours after the customer interacts with the brand for the first time, free marketing information can be sent. After 24 hours, only messages related to customer service can be sent, or specific non-marketing messages can be sent using the label message function.
• Label message: Tag messages can be used to continue to interact with customers after 24 hours, especially for customer service and support messages, but must comply with Facebook's terms of use.

Frequently asked questions about Facebook Messenger mass distribution

1. How to avoid being marked as spam?
To avoid Messenger messages being regarded as spam, companies must ensure that messages are relevant and personalized, and avoid sending messages too frequently. In addition, companies should ensure that they obtain the user's consent and provide clear unsubscribe options.

2. How to increase the click-through rate of messages?
The key to increasing the click-through rate lies in the attractiveness of the message content. Clear calls to action, coupons, limited-time activities, etc. can effectively stimulate customers to click. At the same time, personalized content and beautifully designed pictures can also enhance the attractiveness of the message.

3. How to deal with customer feedback and inquiries?
Through automated robots and AI technology, companies can respond to customer inquiries and feedback in real time. In case it cannot be solved, the problem can be forwarded to manual customer service to ensure that the customer's needs are answered in a timely manner.

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How to optimize the Facebook Messenger mass sending experience through Mixdesk?

As an AI-driven intelligent customer service platform，MixdeskIt provides companies with a powerful Facebook Messenger mass distribution function. Through Mixdesk, companies can easily manage multiple Facebook accounts and conduct personalized mass marketing. At the same time, throughAI intelligent automated messaging and customer service robots, Improve the efficiency of customer interaction.

The advantage of Mixdesk lies in its multi-platform message aggregation function, which supportsIntegrate messages from multiple social media platforms, Allowing enterprises to centrally manage all customer conversations on one platform, simplifying the communication process. In addition, Mixdesk also provides comprehensive data analysis functions to help companies monitor the effectiveness of mass distribution in real time and continuously optimize marketing strategies.