Tiktok refugees get together in Xiaohongshu, and cross-border companies have 5 opportunities to get rich and start quickly!

Author of this article：Marshall, MIXDESK Overseas Research Institute

introduction

As TikTok faces a ban in the United States, more and more overseas users are pouring into Xiaohongshu, becoming the so-called “TikTokRefugees”. According to the latest data，Little Red BookIn just a few days, it quickly jumped toApp StoreAt the top of the US rankings, with nearly one million new users, it has become one of the fastest growing free apps in the world. This phenomenon has not only brought unprecedented growth opportunities to Xiaohongshu, but also for Xiaohongshu.Cross-border e-commerceAs far as brand merchants are concerned, it is a golden opportunity to seize overseas markets and realize commercial monetization. The following five business opportunities must be focused on by cross-border merchants.

1. Establish contacts with overseas talents and reach accurate cooperation

In the early stages of traffic transfer, most of the people who entered the platform were small bloggers and Internet celebrities. realKOLAnd enterprise-level users have not yet poured in, so this is a great time for Chinese cross-border sellers to establish contacts with small and medium-sized overseas creators. At this time, the resources of the master are relatively concentrated and the quality is high. Do it at this time.Master BD(KOL development) The ROI is undoubtedly the highest. Do you remember when Tiktok in the United States just opened a small shop? The quality of masters is extremely high, and the running order rate is usually below 10%. The traffic of this wave of Xiaohongshu is the same!

1.1 Find the right person

It is essential to accurately select overseas talents who are consistent with their product positioning. Through Xiaohongshu's search function, businesses can filter out influential creators in target segments (such as food, tourism, fashion, etc.), analyze their content style and audience groups, and ensure that cooperation can produce the expected market results.

1.2 Cooperative content creation

When working with experts, you should jointly plan content that can trigger discussion on the topic. For example, the creation revolves around the comparison of Chinese and American food cultures to show the differences between traditional Chinese cuisine and American fast food culture. Such content can not only attract overseas users who are interested in Chinese culture, but also promote sharing and social interaction and increase brand exposure.

1.3 Interaction and fan management

Continuous interaction and fan maintenance are the core of improving user stickiness and loyalty. Maintain communication with fans through comments, private messages, etc., keep abreast of their needs and interests, adjust content strategies, and further enhance the brand's sense of identity in the hearts of users through interaction.

2. Create content about cultural differences between China and the United States and deliver the goods accurately

Standing on the tuyere, pigs can fly! useCultural differences between China and the United StatesCreating attractive content is definitely the current outlet, which can not only arouse the interest of the current wave of overseas audiences, but also effectively drive monetization.

2.1 Choose an attractive theme

Select cultural topics that are generally attractive, such as holiday customs, food culture, lifestyle, etc. For example, by making information aboutChinese New YearwithChristmas in the United StatesComparing videos of the celebration methods can attract a lot of attention and pave the way for follow-up delivery.

2.2 Content creation skills

Americans like to listen to stories, using vivid and contagious narratives, combining pictures, videos and text content, through Xiaohongshu'sShort videoThe function provides concise and clear information, allowing users to obtain core content in a short period of time, while increasing the sharing rate and dissemination effect.

2.3 Delivery strategy

Cleverly implant product recommendations in the content, especially products related to cultural themes, such as traditional Chinese crafts and local characteristic products. Stimulate users' desire to buy through promotional methods such as coupons and limited-time discounts, and combine usage scenarios to further enhance the purchase conversion rate.

3. Establish a circle of foreigners in the private domain and continue to monetize

This wave of traffic must be fleeting. If you want to retain more high-viscosity users, you must talk about the private domain! By establishing a private domain community, potential customers and followers can be concentrated on one platform to achieve long-term monetization.

3.1 Private domain traffic management

Use commonly used overseas communication software (such asWhatsApp) Build a community and invite overseas users who follow the brand to join for content sharing and interaction. Through regular release of relevant information, enhance users' sense of participation and belonging.

3.2 Continuous content output

In the private domain community, continue to provide high-quality cultural content, such as Chinese culture, tourist hotspots, etc., to enhance the stickiness of users. At the same time, the relationship between the brand and the user can be further deepened through expert lectures, live broadcasts, etc.

3.3 Business monetization strategy

Promote product sales through exclusive discounts, limited-time discounts and other strategies in the community. In addition, through user feedback, products and services are continuously optimized to improve customer satisfaction and achieve continuous profitability.

3.4 Private domain user Management

When private domain users accumulate to a certain level, it is very troublesome to manage. There are many overseas social platforms and many matrix numbers operated. If you are not careful, you will miss the conversion news of important customers. Access to some third-party information aggregation management tools can perfectly solve this problem. Such as Mixdesk：

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4. The person who created the TikTok seller set up an account to counter the policy ban

Reverse content is the most popular, in the current situation, create a focus on “TikTok refugees"The establishment of an account by a large number of Chinese sellers can not only resonate, but also expand the social influence of the brand through reverse marketing.

4.1 Account positioning and content planning

Clarify the positioning of the account, such as making it a platform for focusing on Sino-US cultural exchanges and sharing content about Chinese culture, lifestyle, etc. At the same time, appropriately comment and complain about the U.S. government'sTikTok banPolicies not only increase the topic, but also trigger a large number of user discussions and interactions.

4.2 Social media communication

Then through overseas social platforms such as Weibo, Instagram, etc., the content of the account will be spread through multiple channels, using topic challenges, hashtags, etc. to attract more users to participate in discussions and retweets, and quickly expand their influence.

5. Create a matrix number for multiple foreigners and start the number quickly

There is currently an influx of such a large number of foreigners to set up accounts, and how many of them are real foreigners? Many sellers have begun to create multiple foreign account matrix accounts that focus on different topics, taking advantage of the current topic popularity to quickly increase the exposure of accounts, forming a network covering various user groups.Content matrix。

5.1 Set the account subject

Each account can focus on an independent theme, such as food, tourism, culture, etc., and attract different audiences through diversified content. This can not only expand the fan base, but also deepen cultivation in different fields and improve the accuracy and influence of content.

5.2 Content synchronization and collaboration

Content collaboration should be carried out between different accounts. For example, when one account publishes content related to Chinese cuisine, it can simultaneously publish relevant information about Chinese tourism in other accounts, forming a linkage effect and increasing overall exposure.

5.3 Increase interaction and fan stickiness

Through the holding of online interactive activities, lucky draws and other forms, enhance the sense of fan participation, and through the interaction between accounts, encourage users to follow multiple accounts, thereby increasing the stickiness and loyalty of fans.

conclusion

Combined with the trend of TikTok traffic migrating to Xiaohongshu, cross-border merchants should seize this opportunity to deeply tap the potential of the platform. From establishing contacts with people, creating content with cultural differences, to building a multi-account matrix and establishing a private domain community, the effective combination of various strategies will provide cross-border e-commerce with huge profit margins. Through innovation and continuous optimization of marketing strategies, merchants can achieve sustainable profitability and brand growth on the Xiaohongshu platform.