Author of this article:Miya, Search engine optimization expert
In social media marketing,Instant responseIt is an important factor to enhance the user experience and brand image. However, as the number of fans grows, it becomes more and more difficult to reply to messages manually. therefore,Automatic replyIt has become an essential feature for many bloggers and businesses to improve the efficiency of interaction.
Instagram(IG for short) as one of the most popular social platforms in the world,The official provides a basic automatic reply function, But if you want to manage messages smarter and more efficiently, you can further optimize the customer communication experience with the help of third-party tools such as Mixdesk.
This article will introduce in detailThe role of IG automatic reply and the setting method provided by the official,And how to useMixdesk AIAutomatic replies to improve efficiency, whether you are a personal blogger or a brand merchant, you can find a solution that suits you.
Mixdesk
AI Agent

Why do you want to set up IG auto-reply?
On Instagram (IG for short), the automatic reply function can help users manage private message interactions more efficiently. Whether it is a personal account or a business account, it can bring many benefits.:
- Instant reply to customer information: Even if offline, it can maintain interaction and improve the user experience.
- Reduce manual customer service pressure: Automatically handle common problems, allowing the customer service team to focus on more complex tasks.
- Improve customer satisfaction: Fast and accurate replies can enhance the user's favorability and enhance the brand image.
- Increase interaction rate: Let users get timely feedback, increase communication opportunities, and increase conversion rates.

How to set up IG automatic reply (official tutorial)
On IG, if you want to turn on the automatic reply function, you need to switch your account toBusiness account, The specific operation is as follows:
1. Switch to a business account
pc-side switching process
①Login accountAfter that, click on the lower left corner"More"-"Settings",Scroll down in the settings options and find"Account types and tools", enter the account type switching interface, click"Switch to professionalaccount number」

② Follow the prompts and choose【Creator】or【Business Enterprise】, Two kindsAccount typeCan be (here to【Business Enterprise】For example)
③click"Next step", Select the category most relevant to your business, click"Done", Enter your contact information and click"Save"

Mobile terminal switching process
①Login accountAfter that, on the profile page, click the “≡” icon in the upper right corner to enter"Settings"-"Account", choose"Account Types and Tools"
② click"Switch to professional account",Follow the prompts and take action

2. Setting steps for IG official automatic reply
(1) Computer-side background settings (only 5 keywords are supported)
IG official provides basic automatic reply functions (including setting up instant reply and leaving messages), but only the most can be set.5 keywords trigger reply。
The steps are as follows:
- enterMeta Business SuiteAnd log in
- Related to yoursIG account
- Find [Instant Reply] in [Automatic Rules]
- Edit the content of the automatic reply according to business needs

(2) APP-side settings (only support point-to-point replies)
If you want a more granular automatic reply, you can find it atIG Set [Pre-stored reply] in the app:
- Go to [Settings and Privacy] on the homepage
- Select [Creator Tools] → [Save Reply]
- Set quick keywords and corresponding reply content
3. Use Mixdesk AI to automatically reply (smarter and more flexible)
Compared to IG's official automatic reply,Mixdesk provides smarterAI automation solution, Can automatically match the best response according to the actual user's question, and improve the efficiency of customer communication.

Mixdesk is an overseas multi-channel intelligent customer communication platform that can unify multiple channels such as Facebook, Instagram, WhatsApp, Line, Telegram, and Email to help companies communicate and serve customers. Mixdesk also supports AI employee functions, allowing enterprises to achieve more efficient automated customer service.
Advantages of Mixdesk's automatic reply
✅ AI intelligent recognition: Not limited to keyword triggering, it can also understand the user's intention and make accurate matching
✅ Multiple ways to interact: Support multimedia message reply such as pictures, videos, links, etc.
✅ Multi-channel integration: Not limited to IG, it can also manage social media platforms such as Facebook and WhatsApp simultaneously
✅ Intelligent diversion: Complex issues can be transferred to manual customer service to improve the customer service experience
Mixdesk AI automatic reply setup steps
- 访问mixdesk.com , In the upper right corner of the page, click"Login"Button, enter the account information to log in to the workbench, or register a new account and complete the login

- Click in the left navigation bar「Channel access」,Choose from the options"Instagram"channel,Click on the upper right corner"Authorized binding account"
- After clicking authorize, the system will automatically jump to the Facebook login interface. After entering the account information to log in successfully, follow the prompts on the page to complete the authorization operation.
- After the setup is complete, all the automatic reply information will be aggregated to the [online chat] interface for easy viewing or switching to manual reply.
(Learn more👉:How to integrate Instagram professional account in Mixdesk)
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summary
If you arePersonal blogger, You can directly use the official automatic reply function of IG,Simple and fast。
If you areBusiness or brand, It is recommended to useMixdesk AI Auto Reply, It hasSmarter automation process,Can greatly improve customer service efficiency, and helpSocial media marketing。
Try it nowMixdesk, Make your Instagram customer service smarter and more efficient! 🚀
(Want to know more? You can directly add the contact information of the business consultant to obtain an exclusive customer acquisition plan.)