Author of this article：Miya, Search engine optimization expert

Chinese companies are going global at an unstoppable pace.

In 2023, China's total foreign trade volume exceeded 21 trillion yuan for the first time, a record high, marking the further expansion of Chinese companies in the international market. According to the report "Analysis of Overseas Brand Marketing Strategies of Chinese Companies in 2024", the business development and marketing strategies of Chinese companies in the global market are expanding at an unprecedented rate.

The total overseas revenue of Chinese listed companies is close to 10 trillion yuan, accounting for a continuous increase in the proportion of total revenue. In 2023, more than 3,500 A-share listed companies will conduct business overseas, accounting for more than 66%, a record high. Cross-border e-commerce is also growing steadily, and leading e-commerce platforms are accelerating their globalization and expansion. As of the first quarter of 2024, China's cross-border e-commerce exports reached 448 billion yuan.

However, taking the first step to internationalization is only the first step in internationalization. The real challenge lies in how to penetrate the target market and establish a long-term business foundation. If a company wants to succeed in the global market, it must ensure compliance, effectively connect to global customers, and fully grasp overseas channel resources.

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Connecting global customers: the key to brand internationalization

In the global market, the depth and breadth of customer connections determine the success or failure of a brand. For the domestic market, brands usually rely on the company's official website, APP, WeChat, Douyin, Xiaohongshu and other channels to interact with customers. In the international market, brands need to use more diversified social media platforms, such as WhatsApp, Line, Facebook Messenger, Instagram, Telegram, and Email, to directly reach users around the world. These platforms not only enable brands to reach a wide range of users in the local market, but also to achieve comprehensive marketing and customer service in a rich ecosystem.

Customer connection is not only a simple communication and service, but also a process of building trust and long-term cooperation. The core of brand globalization lies in establishing long-term and close ties with customers. As advanced sales skills say: “The essence of marketing is to become friends with customers. ”Through this deep connection, the brand can achieve sustained growth in the international market.

AI: The key driving force for improving global services

Since the concept of artificial intelligence (AI) was first proposed in 1956, AI technology has undergone revolutionary changes. Nowadays, the big language model is leading a new round of technological revolution, and the application of AI in customer service is constantly increasing its temperature and value.

In the past, AI customer service may have been limited to simple questions and answers and fixed replies, but now, advances in AI technology have made customer service more intelligent and personalized. In global services, AI can not only undertake repetitive work, but also provide enterprises with the best marketing strategies through data integration and analysis. This makes AI an important tool for brands to continue to expand their boundaries in the global market.

In Mixdesk's global products, AI is regarded as an important force driving the continuous upgrading of brand marketing strategies. With the support of AI, companies can continuously optimize the customer experience in their international business, thereby promoting the long-term growth of their brands.

AI-driven social customer service solution

Globalization services not only rely on the instant messaging capabilities provided by social media platforms, but also include the use of AI technology to achieve more flexible and rich application scenarios. Through mass marketing activities, personalized push and other strategies, brands can enhance customer stickiness and inject more temperature into customer relationships.

For example, with the help of official accounts on platforms such as Line and WhatsApp, brands can be seamlessly integrated into users' daily lives, improving service temperature and enhancing brand awareness and influence.

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Embark on the road of global marketing services

With the acceleration of globalization, companies need a completely new way to meet the challenges of the international market. Through AI-driven social customer service solutions, brands can achieve seamless customer communication and service on a global scale. Mixdesk's global products support free access testing and do not limit the number of employee login accounts, which enables the company's international business personnel to deeply participate in customer communication and become experts in sales and customer service.