The delivery is well done, but the order is not well done? One article teaches you to reshape your WhatsApp with AI + aggregated customer service system to undertake the link

Author of this article：Fiona

Introduction: Traffic costs are getting more and more expensive, why haven't orders kept up?

Almost all teams that do independent stations have the same pain point: the more advertisements are invested, the more expensive they are, but the in-site conversions are slow to go up. The advertisement drains the user to the site, but the second step——WhatsApp private domain to undertakeConversion with customer service has often become the biggest “bottleneck”. During peak periods, efficiency is out of control, accounts are frequently restricted, and no one follows up on high-quality customer information. These problems make sellers fall short in the most critical conversion link.

WhatsApp as an independent stationConversion linkThe link with the most controllable, lowest cost, and most stable effect is the most controllable, lowest cost, and most stable effect. In order to achieve efficient and efficient transformation after drainage, the core is not to “add manpower”, but to deploy an AI-driven, professional anti-sealing control mechanism and centralized customer asset management for the team.Aggregated customer service system, To ensure that every piece of traffic can be safely and intelligently received and locked.

1. The core pain points after the drainage of independent stations: Why can't WhatsApp transformation be done?

Successfully import advertising traffic from independent stations WhatsApp After that, you often find that the real challenge has just begun.：

Cross-time zone traffic is concentrated at night, but customer service can only be online during the day, and a large number of high-intent customers are passively lost because no one receives them.；

Basic repetitive consulting occupies 70% of the time of customer service, and the busier the team, the less efficient it feels.；

Multiple WhatsApp accounts are decentralized to undertake, and multiple people and multiple devices are mixed. Not only is it easy to seal the title, but also the customer history, tags, and chat records are all fragmented, and the customer capital cannot be precipitated at all.…

In the absence of a clear dialogue link and guidance strategy, the dialogue is often reduced to “Q&A customer service”, unable to identify the true intention of the customer, and unable to proactively advance the transaction. The superposition of the four pain points makes WhatsApp obviously the most critical, lowest cost, and most stable link in the independent station transformation link, but it has been squeezed by real-world operations into the most unstable and difficult bottleneck to realize its value, and the private domain transformation link has also become inefficient and difficult to grow on a large scale.

2. Solution: Use a systematic method to build an efficient WhatsApp receiving link with Mixdesk

For independent station traffic to truly turn into orders, what is needed is a complete set of WhatsApp acceptance conversion strategies-not just “get customer service to reply to messages.” At present, the most complete method in the industry is to use professional WhatsApp aggregated customer service + AI automation tools to build a closed-loop process from undertaking, diversion, follow-up to transformation. Such a systematic approach can fundamentally break through the pain points one by one through the following four abilities, and achieve truly efficient transformation.

Ability 1: AI automatic reception+7×24 hours online, high concurrency without traffic jams

During the peak season or the peak advertising period, the carrying capacity of the customer service team is the lifeline that determines the conversion rate. Access to AI employees can build a highly concurrent and uninterrupted intelligent service system：

• Second-level response, intelligent undertaking of massive inquiries： A customer service system with advanced AI (such as Mixdesk) It can process hundreds to thousands of concurrent inquiries at the same time to ensure that there is “no traffic jam” during peak traffic periods; it can also process multi-modal messages such as text, voice, and pictures through the integration of top-level large-scale models.
• Intelligent intent recognition and language processing： AI staffIt can automatically identify the true intentions of customers (such as purchase intentions, logistics inquiries, etc.), and supports automatic switching and reply in 100+ languages to achieve seamless service for customers around the world.
• Automation transformation and human-computer collaboration： Mature AI employees can not only automatically handle repetitive issues, but also have the ability to guide customers to place orders, complete payments, or provide necessary information. Only those who have been screened by AIHigh-intent customers or complex issuesIt will automatically transfer labor to ensure that manual customer service focuses on high-conversion work and realizes a qualitative leap in efficiency.

Ability 2: Unified background management of multiple accounts to eliminate collaboration silos and management blind spots

Efficient customer service collaboration and centralized management are the key to ensuring service quality. We use mature solutions in the industry Mixdesk As an example, let's take a look at how to use tools to completely solve the confusion and data security issues caused by multi-account operations.

• Unified convergence of all channels and all accounts： Access multiple WhatsApp personal accounts, WhatsApp business accounts, WhatsApp business API accounts, and social media channels such as Facebook at the same time, all messagesUnified in one backgroundManagement, completely eliminate the trouble of frequent switching of tools by customer service.
• Centralized management and collaboration guarantee： Mixdesk Not only does it provide a refined authority classification, role management and message distribution mechanism, but it also realizes the centralization and permanent retention of enterprise-level data assets. Administrators can view the chat records, reply content and customer interaction records of all employees in real time through the background visual interface, and accurately grasp the status and processing progress of customer service.
• Data retention and asset protection： Mixdesk The ability to fully record the session history, even if the employee or customer deletes or withdraws the message, the administrator can still retrieve the historical record. This centralized management mechanism, combined with the permanent protection of customer assets, completely solves the management and security problems caused by the traditional operation of one account by multiple people.

Ability 3: Automate the customer capital precipitation system to transform peak season traffic into long-term assets

Every stream of traffic obtained by independent station advertising is extremely valuable, and through professional tools to precipitate dialogue into long-term reach and sustainable conversion of customer assets, this is the key to truly turning traffic into revenue.

• Automatic labeling and precise portrait construction： An excellent customer service aggregation system will automatically generate structured information based on their language, region, source channel, behavior trajectory, etc. The first second the customer enters the conversation.label, and generate a user portrait. In this way, the team no longer needs to manually mark, and high-intent customers can be quickly identified. For example, some mature tools (such as Mixdesk) This kind of ability has been used out of the box.
• Full track recording and system integration： In the professional system, all customers' historical communication, order nodes, and consulting behaviors can be recorded, and can be connected to internal systems such as CRM, ERP, and LOGISTICS through APIS, so that customer service can be seamlessly connected at any node.
• Refined permissions and data asset protection： The advanced customer service platform will deposit all customer information in the background of the enterprise, and subdivide the authority according to the role of the employee to avoid the loss of customer information due to resignation, equipment change or account risk control. At the same time, even if the WhatsApp account is abnormal, the company can still retain customers completely.data。 Some platforms (such as Mixdesk) This kind of mechanism has also been made very mature and controllable.

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Ability 4: Built-in professional-level anti-blocking and control strategy to ensure the stability of WhatsApp accounts and marketing security

The stability of WhatsApp accounts is the absolute lifeline for independent stations to undertake, market, and repurchase activation. A mature customer service system usually has three layers of capabilities in terms of anti-blocking and control, which are used to ensure account security, controllable mass distribution, and uninterrupted marketing.

• Eliminate the risk of multiple people operating the title： Advanced systems (such as Mixdesk) It will use technologies such as independent IP, simulated Web login, and hierarchical sub-accounts to allow team members to operate the main account uniformly through a secure proxy channel to avoid being judged by WhatsApp as "abnormally multiple logins." In this way, multiple customer services can work together to process the same account, and the account can be kept stable.
• Intelligent mass distribution anti-sealing control mechanism： ForPeak season marketingLarge-scale reach to Mixdesk Leading professional platforms usually provide strategies such as multi-copywriting, multi-account rotation, and simulation of transmission rhythm to make mass distribution look more like a “natural dialogue” and avoid risk control due to repeated content or excessive transmission frequency.
• Account environment isolation and marketing stability：The mature system will also use the one-to-one IP technology to provide an independent network environment for each WhatsApp account to prevent associations between accounts and lead to chain bans, and fundamentally ensure that marketing actions such as promotional notifications and recall reminders can be delivered to target customers continuously and safely.

3. Summary: The more expensive the era of traffic, the more efficient WhatsApp delivery system is needed.

When advertising costs continue to rise and traffic becomes more and more expensive, it is not the delivery budget that really determines the conversion efficiency of independent stations, but whether you can firmly catch every conversation, every consultation, and every potential customer.

WhatsApp is the most controllable, highest conversion, and lowest cost link in the independent station link. To maximize its value, it needs not just a chat window, but a set ofA systematic undertaking system that can be large-scale, automated, precipitate customer assets, and operate stably。Mixdesk Provided by mature aggregated customer service platforms such as 24 hours AI to undertake, centralized management of multiple accounts、automationThe precipitation of customer capital and the professional-level anti-sealing and control mechanism have become the standard capabilities of more and more cross-border sellers before the peak season.

For enterprises, the sooner you build a systematic WhatsApp receiving link, the more you can stabilize the quality of consultation during peak traffic periods and maintain an efficiency advantage in the increasingly competitive independent station environment.

From “human-driven” to “system-driven”, you will truly see: the same delivery and the same traffic will bring completely different performance ceilings.

FAQ

Q1: We only have one WhatsApp account. Is it suitable to use Mixdesk?

A: Suitable. Mixdesk can still significantly improve your acceptance and conversion efficiency. Through 7×24-hour automatic reply, multi-language automatic identification, labeled customer information precipitation, unified customer files, and automated follow-up processes, the value of each account can be multiplied exponentially. And as your business grows, you can seamlessly expand into a multi-account, multi-customer service collaboration system. There is no need to replace the system. A set of tools has been supported from the small scale to the growth period.

Q2: Can our existing customer profile information be migrated?

A: Yes. Mixdesk supports batch import of contacts to unify and precipitate customers who were originally scattered in different devices and accounts into the background. The entire migration process will not affect the normal operation of your existing account, and there is no need to interrupt business.

Q3: Can Mixdesk solve the problem of multiple WhatsApp users operating easy titles at the same time?

A: Yes. Mixdesk adopts independent IP and simulated Web login technology. Employees log in to a secure proxy channel through a separate sub-account to operate, and will not be recognized by WhatsApp as multiple logins, which avoids the risk of title from the root cause and realizes the safe collaboration of multiple people.

Q4: Is the configuration of Mixdesk complicated? Can it be deployed quickly before the peak season?

A: It's not complicated. Mixdesk adopts visual drag-and-drop configuration, which is very fast to get started; at the same time, the official provides manual assistance services, which can complete the configuration or remote guidance according to customer needs to achieve ready-to-use delivery, ensuring that you can quickly go online and put into use.