Compared with personal accounts, WhatsApp business accounts provide more automation and customer management functions to help companies operate more efficiently.
WhatsApp is one of the most widely used communication applications in the global market. Despite facing the challenges of growing competitors such as Telegram, WhatsApp is still the most widely used messaging and chat platform in 2024.
For overseas brands, the traditional service path is often to embed IM chat tools through traffic-intensive channels, and consumers can click to enter the consultation interface at any time to interact with the brand.