Compared with personal accounts, WhatsApp business accounts provide more automation and customer management functions to help companies operate more efficiently.
WhatsApp is one of the most widely used communication applications in the global market. Despite facing the challenges of growing competitors such as Telegram, WhatsApp is still the most widely used messaging and chat platform in 2024.
For overseas brands, the traditional service path is often to embed IM chat tools through traffic-intensive channels, and consumers can click to enter the consultation interface at any time to interact with the brand.
Private domain traffic operation has become an important strategy to enhance brand loyalty and sales performance, and WhatsApp, as a widely used instant messaging tool in the world, provides an ideal platform for cross-border e-commerce companies. Through this instant messaging application, companies can better accumulate loyal customers and achieve sales growth.