How to use Facebook chat orders to quickly close transactions? Practical guide to the whole process

introduction：

Facebook is no longer just a window to showcase brands, but also a powerful tool for carrying transactions. Chat orders, as an efficient transaction mode, can not only directly reach potential customers, but also complete the full-link marketing from drainage to conversion through chat. Especially in the market where the COD (cash on delivery) model is popular, chat orders are a winning weapon for countless merchants.

However, how to achieve efficient chat orders on Facebook? What are the key steps in the whole process from advertising drainage to customer conversion?

What does Facebook chat list mean?

In simple terms, Facebook chat orders are a marketing model that completes order conversion through chat interaction with customers. This model mainly depends onPromotion of Facebook ads, Businesses need to master how to set up Facebook ads in order to accurately reach potential customers. In addition, you also need to develop effective chat techniques and provide product information, promote suitable products according to customer needs, and even focus on promoting your flagship product line.

For example, it is similar to a micro-business that publishes products through a circle of friends, and friends in the list purchase products through private messages. The difference is that this model is applied toFacebook paid advertisingAfter that, the audience that businesses can reach is no longer limited to friends in the circle of friends, and there is no need to accumulate a lot of customer resources in advance. With just a few dollars in advertising costs, you can reach thousands of potential customers. The most important thing is that this marketing method is not a "one-size-fits-all". By establishing long-term relationships with customers and forming their own private domain traffic pool, merchants can continue to obtain considerable benefits while reducing advertising investment in the future.

Why do you want to make a chat list?

WithFacebook adsThe cost of advertising is constantly rising, especially for advertisements with landing pages and set as “mobile conversion” goals, advertising costs have become more and more expensive. For businesses, continuous advertising investment may bring a lot of pressure. In contrast，Chat modeIt is particularly attractive in this environment.

The advertising cost of the chat mode is relatively low, especially in the initial stage, businesses can make more accurate conversions through direct conversations with potential customers, thereby reducing advertising investment costs. In addition, chat orders also have a number of other advantages：

1. Obtain customers at low cost: Since chat order advertising mainly relies on Facebook's message interactive advertising (Message Ads), advertising costs are generally lower than traditional advertisements with landing pages. You don't need to pay high click-through fees for each potential customer, and the advertising budget can be allocated more flexibly.
2. Accurate customer reach: Through Facebook's powerful targeted delivery function, businesses can make accurate audience choices based on multiple dimensions such as interests, behaviors, and locations. This means that you can put ads in the hands of users who really have the intention to buy, increase the conversion rate, and reduce the waste of invalid traffic.
3. Establish a private domain traffic pool: Establish interaction with customers through chat orders, merchants can not only complete instant conversions, but also collect customer information and establish their own private domain traffic pool. Once the customer relationship is established, subsequent marketing and sales will be more efficient, and there is no need to pay a lot of advertising costs for each transaction.
4. Increase customer stickiness and repurchase rate: By continuously maintaining dialogue with customers, merchants can provide more personalized services and discounts, enhance customer stickiness, and increase repurchase rates. And through lower advertising costs, businesses can maintain long-term relationships with customers and create more long-term value.

Therefore, chat orders are not only a strategy to save advertising costs, but also a tool to help businesses achieve better sales conversion through more efficient customer communication and relationship management in a highly competitive market.

Master Facebook chat skills to improve customer acquisition efficiency and sales conversion

With the continuous development of Facebook advertising, more and more businesses and marketers have realized that to gain exposure and conversion on the Facebook platform, advertising has become an indispensable tool. Even if you have accumulated a large number of fans on Facebook, the reach effect of relying solely on natural traffic is getting worse and worse.

The Facebook chat mode, with its accurate advertising and real-time dialogue functions, has become the core means for businesses to obtain customers and improve conversion rates. So, how to passFacebook adsGet more potential customers and use the chat mode to achieve sales conversion? This article will provide you with a series of practical Facebook chat skills to help you stand out in a competitive market.

Where can customers get Facebook chat orders?

If you want to get more potential customers through the Facebook chat mode, the most effective way is through Facebook advertising. Currently, Facebook advertising is the only way to ensure wide-scale exposure. Even if you have accumulated 100,000 fans on your Facebook page, it is difficult to break through the platform's algorithm and reach a large enough audience by simply publishing content. Facebook's advertising revenue accounts for 98% of its total revenue, which also means that Facebook's core source of revenue is advertising. Therefore, if businesses want to gain effective exposure on the platform, advertising is essential.

In the chat mode, advertising is not only a tool to attract clicks, but also a bridge to guide potential customers to have instant conversations. Through the precise delivery of Facebook ads, businesses can directly deliver product information to target customers, and guide them into the chat window through ads, start a conversation, and ultimately achieve conversion.

Basic steps to set up Facebook ads: Chat order ad optimization skills

Choose the right advertising target： In the process of Facebook advertising, choosing the right advertising target is essential for the successful implementation of the chat strategy. The following are the goals suitable for chat order advertising：

• Intention to purchase: When you select "purchase intent” as the advertising target, Facebook will use the advertisement to guide potential customers into the chat window with the business. This goal can help you get customers who are already interested in your product and are willing to learn more or buy it.
• Action transformation: This goal is to guide potential customers to the final purchase decision, usually manifested as clicking on the product page or placing an order directly. In chat order ads, selecting “Action conversion” ensures that the goal of the ad is to direct customers to the dialog box and prompt them to take further action.

These advertising goals directly affect the effectiveness of advertising. Therefore, businesses need to flexibly choose suitable advertising goals according to the different needs of the target audience, thereby increasing the probability of conversion of potential customers.

Accurately deliver to the audience： Facebook chat listThe success of advertising is inseparable from accurate audience targeting. Through the targeting function of the Facebook advertising platform, you can accurately reach the target customer group based on factors such as customer interests, buying habits, and geographical location. Here are a few tips for optimizing audience selection：

• Choose an audience for interactive shopping behavior: These users are usually more interested in shopping and are more willing to interact through chat. Through this certain position, the ad can reach an audience that is more likely to participate in the chat and complete the conversion.
• Optimize delivery according to time period: For example, users in Southeast Asia usually make active shopping from 2pm to 4pm, or from 10pm to 12pm. Using these time slots for advertising can increase the effectiveness of advertising.

Facebook chat list template: An Effective Communication Strategy to increase Customer conversion rate

In the marketing of social platforms such as Facebook, the use of chat-and-talk techniques is extremely important. Whether it is a B-side customer or a C-side consumer, well-designed chat techniques can not only help salespeople better communicate with customers, but also effectively improve customer conversion rates and repurchase rates.

This section will introduce a set of efficient Facebook chat list templates, and share how to quickly identify customer needs, provide personalized suggestions, and resolve doubts by optimizing the template to drive the sales process.

Facebook chat list Technique Basic Template

Effective Facebook chat tactics must be able to quickly guide customers, obtain key information, and provide tailor-made solutions. The following is a classic chat list technique template to help salespeople better interact with customers.

Opening remarks：

• “Hello! Thank you for your interest in our products/services. I am [salesperson name], how can I help you? ”
• "Hello, thank you for your message! Please tell me your needs and we will provide you with the most suitable solution. ”

Demand mining：

• “Can you describe your current needs in detail? I can help you find the most suitable solution. ”
• “What challenges have you encountered in [specific issues]? We can help you solve it. ”

Product introduction：

• “According to your needs, our products [functions/features] can help you [solve problems]. I can introduce you in detail. ”
• “Our products have a variety of configurations, which can be selected according to your business needs. Can you tell me your preferred feature? ”

Doubts lifted：

• “I fully understand your concerns. Many customers have similar problems when they first use it. Let me answer for you. ”
• “We provide a 30-day free trial period, so you can understand the value of the product in actual use. ”

Guide action：

• “If you are interested, we can arrange a free product demonstration for you. Do you think it is appropriate? ”
• “If you are ready to start, we can help you arrange the next step directly. ”

How Mixdesk empowersFacebook chat listFull process management?

1. Multi-homepage aggregation management to improve the efficiency of chat orders

Mixdesk supports unified management of multiple Facebook pages, without frequent account switching, all Facebook chat orders can be managed and responded to in one platform. In this way, enterprises can significantly reduce the time and cost of operations, process chat orders and follow up with customers more efficiently.

Feature highlights：

• Manage multiple homepage with a unified interface: Chat orders from multiple Facebook pages can be processed in one platform, reducing the time to switch accounts.
• Efficient message processing: All customer messages and inquiries can be displayed uniformly, and customer service staff can reply more quickly.

2. Accurately identify advertising sources and increase the conversion rate of chat orders

Mixdesk is hereProcess Facebook chat ordersAt the same time, it can accurately identify the source of the conversation entered by the customer through the advertisement, and display relevant advertising information in the dialogue interface. Companies can develop more accurate chat strategies based on advertising sources to increase conversion rates.

Feature highlights：

• Accurately track advertising effectiveness: Through advertising source data, it helps companies analyze the conversion effects of different advertisements and adjust marketing strategies.
• Precise and personalized reply: Customize the conversation technique according to the advertising information that customers enter the chat to improve the conversion efficiency of chat orders.

3. Global multi-language support, breaking communication barriers

Mixdesk provides global multilingual translation support, no matter which country or region the customer comes from, companies can use Mixdesk to achieve barrier-free communication with customers. Through the real-time translation function, companies can eliminate language differences and improve the chat conversion rate of cross-border customers.

Feature highlights：

• Real-time multilingual translation: Support instant translation in multiple languages, and customers can communicate efficiently when they come from different countries.
• Enhance the global service experience: Help companies break down language barriers and provide seamless cross-border services.

Mixdesk helps manage the whole process and improves the conversion rate of chat orders

Through the efficient management solution of the whole process of Facebook chat orders provided by Mixdesk, enterprises can optimize their chat conversion process in many aspects. Whether it is by simplifying multi-account management, accurately identifying advertising sources, or through real-time language translation and automated diversion, Mixdesk can help companies efficiently improve the response speed and accuracy of customer communication. Through these functions, companies can significantly improve the quality of interaction with customers, thereby enhancing Conversion rate of Facebook chat orders, To further promote business growth.

In short，Mixdesk Intelligent Customer Service SystemIt has provided strong support to global enterprises to help them break through language, time and geographical restrictions and optimize the customer communication process of cross-border e-commerce business. Through data-driven decision-making support and efficient operation and management, enterprises can not only improve customer satisfaction, but also take the lead in a highly competitive market and improve Facebook chat listThe overall conversion effect.