Master Facebook chat skills to improve customer acquisition efficiency and sales conversion

Author of this article：Miya, Search engine optimization expert

introduction：

With the continuous development of Facebook advertising, more and more businesses and marketers have realized that to gain exposure and conversion on the Facebook platform, advertising has become an indispensable tool. Even if you have accumulated a large number of fans on Facebook, the reach effect of relying solely on natural traffic is getting worse and worse.

The Facebook chat mode, with its accurate advertising and real-time dialogue functions, has become the core means for businesses to obtain customers and improve conversion rates. So, how to passFacebook adsGet more potential customers and use the chat mode to achieve sales conversion? This article will provide you with a series of practical Facebook chat skills to help you stand out in a competitive market.

Mixdesk
AI Agent

Learn More →

Where can customers get Facebook chat orders?

If you want to get more potential customers through the Facebook chat mode, the most effective way is through Facebook advertising. Currently, Facebook advertising is the only way to ensure wide-scale exposure. Even if you have accumulated 100,000 fans on your Facebook page, it is difficult to break through the platform's algorithm and reach a large enough audience by simply publishing content. Facebook's advertising revenue accounts for 98% of its total revenue, which also means that Facebook's core source of revenue is advertising. Therefore, if businesses want to gain effective exposure on the platform, advertising is essential.

In the chat mode, advertising is not only a tool to attract clicks, but also a bridge to guide potential customers to have instant conversations. Through the precise delivery of Facebook ads, businesses can directly deliver product information to target customers, and guide them into the chat window through ads, start a conversation, and ultimately achieve conversion.

Basic steps to set up Facebook ads: Chat order ad optimization skills

Choose the right advertising target： In the process of Facebook advertising, choosing the right advertising target is essential for the successful implementation of the chat strategy. The following are the goals suitable for chat order advertising：

• Intention to purchase: When you select "purchase intent” as the advertising target, Facebook will use the advertisement to guide potential customers into the chat window with the business. This goal can help you get customers who are already interested in your product and are willing to learn more or buy it.
• Action transformation: This goal is to guide potential customers to the final purchase decision, usually manifested as clicking on the product page or placing an order directly. In chat order ads, selecting “Action conversion” ensures that the goal of the ad is to direct customers to the dialog box and prompt them to take further action.

These advertising goals directly affect the effectiveness of advertising. Therefore, businesses need to flexibly choose suitable advertising goals according to the different needs of the target audience, thereby increasing the probability of conversion of potential customers.

Accurately deliver to the audience： Facebook chat listThe success of advertising is inseparable from accurate audience targeting. Through the targeting function of the Facebook advertising platform, you can accurately reach the target customer group based on factors such as customer interests, buying habits, and geographical location. Here are a few tips for optimizing audience selection：

• Choose an audience for interactive shopping behavior: These users are usually more interested in shopping and are more willing to interact through chat. Through this certain position, the ad can reach an audience that is more likely to participate in the chat and complete the conversion.
• Optimize delivery according to time period: For example, users in Southeast Asia usually make active shopping from 2pm to 4pm, or from 10pm to 12pm. Using these time slots for advertising can increase the effectiveness of advertising.

Optimize the conversation settings of Facebook chat orders: increase interaction rates and conversions

After guiding potential customers into the chat window through Facebook ads, the core task of the business is to increase the interaction rate through effective conversations and ultimately promote sales. The following are a few ways to increase the interaction rate and conversion rate of chat orders：

Set up a guided dialogue process You can enhance your interaction with customers by setting up automatic replies and customized conversation scripts. For example：

• Product consultation: When customers ask about products, they can provide customers with concise and clear product details in a graphic manner to avoid long text explanations.
• Confirm order: If the customer expresses an interest in purchasing, the order can be confirmed by short and clear words, such as: “Just provide your shipping address and we can arrange delivery. ”
• Preferential information: Take the initiative to provide coupons, discount information or gifts to increase customers' motivation to buy. For example: “Buy now to enjoy a 20% discount, come and chat to learn more. ”

Through these guided conversations, you can not only improve the response rate of the chat, but also effectively facilitate the purchase decision of potential customers.

Use AI customer service robots to improve efficiency

In order to improve the processing efficiency of chat orders, the AI customer service robot can automatically respond to customer questions during the conversation, thereby reducing the workload of manual customer service. Especially during busy hours，AI robotYou can help customers obtain basic information through automatic replies. For example, when a customer asks about product specifications, prices, or delivery methods, the AI robot can provide instant answers based on preset response templates, so that customers do not have to wait for manual customer service, thereby improving response speed and customer satisfaction.

Use Facebook ads to tap potential explosive products at low cost

Facebook advertising is not only a channel for customer acquisition, but also an important tool for businesses to tap potential products. In the chat mode, you can test the market feedback of different products through advertising, quickly identify potential explosive models, and reduce the cost of advertising testing.

For example, you can choose to introduce low-cost popular products from other platforms (such as Shopee) and test them through Facebook ads. During the test period, you can use the “Purchase intent” advertising target to guide customers into the chat list, and understand their interests and needs for the product through conversations with customers, so as to find the most potential explosive products.

Maybe you want to see：

Other issues：

Conclusion：Increase business conversion rate through Facebook chat orders

Facebook advertising provides businesses with powerful marketing tools, especially in the chat mode, the combination of advertising and instant dialogue has significantly improved the customer interaction rate and conversion rate. Through precise advertising settings, optimized audience selection, and efficient dialogue settings, merchants can efficiently acquire potential customers and guide them from interest to purchase through chat orders. Complete conversion. However, managing and optimizing multi-platform customer interaction is not easy, so choosing an efficient management tool is particularly important at this time.

Mixdesk It is a marketing and customer service tool for the global market, focusing on multi-platform message aggregation management to help merchants process efficiently.Facebook、WhatsApp、InstagramAnd other customer conversations in multiple channels. It not only supports intelligent AI customer service, but also helps businesses quickly respond to global customer needs through multi-language support. For businesses that want to increase their business through Facebook chat orders，Mixdesk provides a complete set of solutions, From advertising to customer interaction, improve efficiency and conversion rate in all directions.