Author of this article：Fiona
1. Why is Facebook customer acquisition the key to brand growth?
In the cross-border competition in 2025, who has mastered Facebook The efficiency of customer acquisition, whoever gets the “traffic entry coupon” for brand growth. With more than 3 billion active users and covering more than 200 countries around the world, Facebook is the best platform for companies to reach target customers and accumulate private domain traffic. But in reality, many companies “spend advertising money, but they don't get customers”; they want to be a private domain, but they fall into a cycle of “can't add people, can't chat, and can't keep customers”. The reason is not that Facebook is not working, but The customer acquisition strategy is old, the process is decentralized, and the tools are backward.。
In other words：It's not that you don't know how to get customers, but that you don't use the right methods and systems.
Next, we will use a set of "five-step method”, combining Mixdesk Intelligent Customer Service System, Teach you how to go from traffic acquisition → accurate conversion → private domain precipitation, and improve Facebook's customer acquisition ability in the whole process.
Mixdesk is an overseas multi-channel intelligent customer communication platform that can unify multiple channels such as Facebook, Instagram, WhatsApp, Line, Telegram, and Email to help companies communicate and serve customers. Mixdesk also supports AI employee functions, allowing enterprises to achieve more efficient automated customer service.
2. Facebook's Top 5 golden strategies for gaining Customers
- Accurately target target customers: from "interest” to "intention”
Precise layering is the first step to customer success. When many companies invest in advertising or pull groups, the biggest problem is “the target is too wide.” Facebook provides a large number of filter criteria such as interest tags, geographic location, age, and device. If you don't set up a refined crowd, the budget will be wasted by invalid clicks.
Optimization strategy：
- Clear target portrait；
- Use Facebook Audience Insights for crowd analysis；
- pass Mixdesk Consulting customers are automatically layered according to behaviors or intentions such as “Viewed ads”, “Leave a message for consultation”, and “Added Messenger”.
When you know who the customer is, what they are thinking, and at what stage, the efficiency of customer acquisition will naturally increase by more than 3 times.
- Content is traffic: Attract customers with "trusted content”
On Facebook, the quality of content determines whether customers are willing to stay. The algorithm in 2025 has become more biased towards ”high interactive value" content rather than simple advertising. For efficient customer acquisition content, three conditions must be met at the same time：
- Strong visual appeal: The cover image and video cover should catch the eye；
- Valuable information: Solve customer pain points, not push products hard；
- With interactive guidance: Such as voting, quizzes, and mini-games to attract comments and sharing.
For example：
“You preferHalloweenIs it a jack-o-lantern or a skeleton decoration? Leave a message and tell me, draw 3 to get a mysterious gift.”The interaction rate of such posts is more than 8 times higher than that of pure advertising.
- Messenger private domain undertaking: so that every consultation can be completed
Messenger chat orders are a key part of Facebook's customer conversion. Many sellers focus on “drainage”, but ignore “private message undertaking”. A true master of customer acquisition, who knows how to Messenger chat"Guide, trust, and transform”.
Key skills：
- The first sentence does not sell, first establish a connection: "Hi~Thank you for your attention to our Halloween decorations! Which style do you like? ”
- Three-question chat list structure: ① Understand the needs → ② Ask questions → ③ Give a plan；
- Use AI to automatically reply: Save repeated reply time and maintain response speed.
With the help ofIntelligent customer service system, Enterprises can efficiently undertake private domain consultations during peak periods: the system automatically recognizes customer intentions, assigns customer service, generates reply suggestions, and synchronizes customer portraits to make every conversation well-founded. Even during the period of skyrocketing consultation such as holiday promotions, it can maintain rapid response, warm communication, and smoother conversion, maximizing transaction rates and customer experience.
Mixdesk is an overseas multi-channel intelligent customer communication platform that can unify multiple channels such as Facebook, Instagram, WhatsApp, Line, Telegram, and Email to help companies communicate and serve customers. Mixdesk also supports AI employee functions, allowing enterprises to achieve more efficient automated customer service.
- Closed loop of community and content: Building a private domain traffic pool that can be "retained”
The end point of Facebook's customer acquisition is not drainage, but precipitation. Many companies spend money to acquire customers, but there is no private domain retention mechanism——The customer disappears after one chat。 Through the closed loop of "community +content", companies can continue to interact with customers in Messenger groups, Facebook groups, and even WhatsApp private domains.
Operation path：
- Form a theme community；
- Publish practical content regularly；
- Implant a purchase link or customer service entrance in the group activities.
- Tool empowerment: intelligence makes the cost of acquiring customers lower and the conversion higher
The ultimate gap in customer acquisition competition is not creativity, but tools. In 2025, when the flow dividend is tightening, using tools to improve efficiency is the only way for enterprises. Use Mixdesk to make customer chat orders more efficient and smarter.
Traditional manual customer service is often struggling to cope during the peak holiday season, and it is easy to miss messages, delay replies, and even send quotations by mistake. and Mixdesk Intelligent Customer Service SystemIt is specially designed for such scenarios of "high-frequency private messages + high-intent customers" to help companies achieve high-quality undertakings and automated transactions on Messenger.：
✅ 1. Intelligent automatic response and intent recognition Mixdesk Based on the large language model, it can automatically identify customer intent and match the corresponding template to reply instantly. When customers ask complex questions, the system automatically assigns manual customer service access to ensure an efficient and natural communication experience.
✅ 2. Synchronization of customer portraits and data Every chat history, browsing behavior, and purchase action of the customer Mixdesk Will be synchronized, and user preference tags will be automatically generated. The customer service opens the chat window to see the customer's past communication records and preferences, and the response is more accurate and user-friendly.
✅ 3. Unified management of multiple accounts No matter how many Messenger pages or accounts you run,，Mixdesk All messages can be integrated into the same workbench. Customer service does not need to switch pages repeatedly, and can process conversations and dynamic comments from multiple Facebook pages in one interface, greatly improving the response speed.
✅ 4. Intelligent customer service to assist in transactions Based on the chat content, the system can automatically recommend product links, shipping options, coupons or settlement links to help customer service achieve “semi-automatic transactions”. AI does not just reply to questions, but “helps you sell goods” in the true sense.
✅ 5. Real-time data analysis and conversion tracking Mixdesk The data kanban board displays key indicators such as message response rate, customer conversion rate, and average conversation duration in real time to help you accurately determine which customer service performs best and which type of customer conversion is the highest, so as to continuously optimize your operational strategy.
In the Messenger private domain, speed determines trust, and experience determines transaction. and Mixdesk Let your private message be not just a "chat”, but an "extension of the transaction”.
Mixdesk is an overseas multi-channel intelligent customer communication platform that can unify multiple channels such as Facebook, Instagram, WhatsApp, Line, Telegram, and Email to help companies communicate and serve customers. Mixdesk also supports AI employee functions, allowing enterprises to achieve more efficient automated customer service.
3. The core of Facebook's customer acquisition is: strategy × tools × execution
Facebook is not short of traffic, what is lacking is the strategy of ”knowing how to capture traffic". Truly efficient Facebook customer acquisition is a game Systematic operation：
- The front-end relies on precise delivery to attract prospective customers；
- The mid-range relies on Messenger to build a trust relationship；
- The back-end relies on data to precipitate customers and do secondary conversions.
When you achieve “automatic reach + intelligent response + accurate analysis", customer acquisition changes from “passive waiting” to “active growth”. In a new round of cross-border competition, who can achieveCustomer acquisitionautomation + Chat listIntelligence + dataClosed loop, Who can steadily occupy the market. Mixdesk The emergence of the Internet has made all this no longer far away-it is not just a tool, but a complete set of growth systems for global social platforms. Instead of struggling to deal with traffic, it's better to upgrade your “customer acquisition engine” first. 2025, start with an efficient Facebook customer acquisition.
Mixdesk is an overseas multi-channel intelligent customer communication platform that can unify multiple channels such as Facebook, Instagram, WhatsApp, Line, Telegram, and Email to help companies communicate and serve customers. Mixdesk also supports AI employee functions, allowing enterprises to achieve more efficient automated customer service.
FAQ
Q1: Is Mixdesk friendly to novice sellers?
A: Very friendly. Mixdesk not only makes the page operation simple and easy to use, but also provides manual remote guidance and assistance services, which can be quickly started without code foundation.
Q2: How can I avoid my Facebook account being blocked during the customer acquisition process?
A: The key is compliance operations. Don't post frequent mass advertisements or add friends indiscriminately. Mixdesk effectively reduces the risk of title through self-developed anti-sealing technologies such as batch rotation, frequency control, and multi-account collaboration.
Q3: What should I do if the language is different when I do cross-border customer acquisition?
A: Language is not an obstacle, communication is the key. Although conventional translation software can “understand”, it lacks industry context and can easily cause expression deviations. In contrast, professional customer service systems (such as Mixdesk) have built-in more than 100 languages and support termbases optimized according to the industry. The system can realize two-way instant translation, and cross-language communication is barrier-free.
Q4: Is the cost of Mixdesk high? Is it suitable for small and medium-sized sellers?
A: Mixdesk provides flexible packages and free trials, and companies can choose functional modules according to their needs. Compared with manual customer service, Mixdesk has more cost advantages in saving time and conversion efficiency, and is an ideal customer acquisition tool for small and medium-sized sellers.
