Full guide to the Creation and operation of Facebook public pages (latest version in 2025)

Author of this article：Miya, Search engine optimization expert

Why does every brand need a Facebook public page?

In a social empire with 3 billion monthly active users, the Facebook public homepage is the core position for companies to build digital assets and carry out precision marketing. It not only supports 24/7 brand display, but also can passInsightsThe data analysis tool tracks up to 87 user interaction indicators.

According toMetaAccording to official data, a homepage with perfect information can increase the click-through rate of advertisements by 43% and the conversion rate of customer inquiries by 31%.

Action guide: Immediately implement the "3+1" start-up plan

• Complete the infrastructure construction of the homepage within 3 days
• Passed content review in 7 days
• Start the first round of advertising testing in 14 days
• 30 days to form a complete operation SOP

1. The complete process of creating a public homepage on Facebook

Step 1: Basic account preparation

Before creating a Facebook public homepage, you need to make sure that your personal Facebook account meets the following requirements：

• Register with your real identity, and complete the real-name authentication.
• Enable two-factor authentication (2FA), Improve account security and prevent being blocked.
• Account registration time exceeds 30 days, To avoid being risk-controlled due to the low weight of the new number.
• No record of violations, To ensure that there have been no violations of Facebook policies in the past 90 days.

Click in the left navigation bar “Create” → Select "Homepage”。

Creation steps：

1. Log in to your personal Facebook account.

2. Click in the left navigation bar “Create” → Select "Homepage”。

3. choose “Company or brand” As a homepage category, the different categories of permissions and applicable scenarios are as follows：

• Company or brand: Suitable for commercial, corporate, and product promotion, and supports advanced functions such as advertising and store modules.
• Community or public figure: Suitable for bloggers, KOLs, organizations, etc., mainly based on personal or community influence.

Step 2: Core information configuration

After creating a homepage, you need to improve the basic information to increase the weight of the homepage and increase user trust.

1. Naming convention

Facebook has strict regulations on the name of public pages. The following are best practices：

• Must contain brand name or registered trademark(It is recommended to prepare the trademark TM certificate in advance)
• Prohibit the use of overly broad generic words(Such as ”Best mobile phone store”, "World's No. 1 Brand”)
• Character limit: 5-75 characters (including spaces), It is recommended to control within the range of simplicity and easy to remember.

example：

• correct: ”XYZ Electronics Official Flagship Store"
• error: "Best Electronic Store" (too broad)/"XYZ123456789" (not easy to remember)

2. Classification selection skills

Choosing the right category helps the Facebook algorithm recommend homepage to users with relevant interests and affects SEO optimization.

• First-level classification： Choose industry categories, such as "retail” and "technology companies”.
• Secondary classification： Refined to specific fields, such as ”consumer electronics“ and ”clothing accessories".
• Smart recommendation： Facebook provides semantic association function, after entering keywordsAutomatic recommendationThe most relevant classification.

3. Vision system construction

The visual presentation of the homepage is essential to the brand image and must comply with Facebook's size specifications：

• Cover image size
  • PC side：820×462 pixels
  • Mobile terminal：640×360 pixels
  • Best format: PNG or JPG, the size does not exceed 100MB
  • suggest： Use brand promotion diagrams, product display diagrams or event posters to avoid excessive text affecting readability.
• avatar
  • Recommended size：1080×1080 pixels
  • format: Transparent background PNG or high-quality JPG
  • suggest: It is recommended to use the brand LOGO to enhance recognition.
• Video cover
  • Recommended duration: 9-15 seconds
  • Content requirements: Dynamic LOGO + brand slogan + key product/service information
  • Format support:MP4, resolution 1080P and above, maximum upload size 1.75GB

After the creation is complete, you can send a message：

Step 3: Advanced feature activation

After improving the basic information on the homepage, you can turn on Facebook's advanced features to improve operational efficiency and business value.

1. Bound to the Business Management Platform (Business Manager)

Facebook business management platform (BM) can realize centralized management of multiple accounts, it is recommended to bind immediately：

• Operation path: Enter Meta Business Suite → Add homepage → Enter the BM ID to complete the association.
• effect: Increase advertising authority、Data analysis ability, and can be carried outTeamwork management。

2. Customer service system integration

Facebook supportAutomated customer management functions, It is recommended to enable：

• Auto-reply keywords: Set up automatic replies for keyword matching, such as ”price“ and ”delivery time".
• Access to customer service tools(Such as Mixdesk): ImplementationFacebook MessengerMultiple accounts and outside FacebookMulti-channel integration, Improve the efficiency of message processing.

3. Open the store module

Suitable for e-commerce brands, you can display and sell products directly on the homepage：

• Opening conditions：
  • Need to submitCorporate tax information
  • bindPayment method(Credit card/PayPal)
  • passFacebook review
• Applicable scenarios：
  • No need for an independent e-commerce website, you can make in-app purchases through Facebook to achieve transactions
  • Cooperate with advertising to directly guide users to complete the purchase

4. Live broadcast permission application

Facebook Live is a great tool to increase brand interaction rate. It is recommended to apply for live broadcast permission.：

• Application requirements：
  • 主页粉丝数量>100
  • Account completedauthentication
  • No record of violations
• Optimization suggestions：
  • Live cover: Use a clear brand banner, including the theme of the live broadcast
  • Live drainage: Preview 1 week in advance, and cooperate with advertising to increase viewing volume
  • Interactive enhancement: Use LOTTERY cards and lottery mechanisms to increase user participation

Through the above steps, you can efficiently build a Facebook public homepage that meets your brand's needs.

2. Key policies and data restrictions

Under Facebook's strict account management policy, the creation and operation of public pages need to follow a series of rules to ensure the security and sustainability of accounts. The following are the key account restrictions, creation conditions and risk control recommendations：

1. Account creation quantity rules

Different types of Facebook accounts have different restrictions on the number of pages that can be created. There can be several accounts for Facebook public pages.：

Account type	Maximum personal account number	Enterprise account limit
Ordinary user	50 pcs	Not applicable
Advertising account	5 pcs	250 pcs
Verified enterprise	unlimited	unlimited

Precautions：

• The risk control period of the new homepage: After creation 7 days ago, Facebook will conduct risk control monitoring, and abnormal operations may trigger audits or bans.
• Create a rhythm reasonably: Recommended No more than 3 new ones are added every week Homepage to avoid being judged as abuse by the system.

2. Checklist of conditions for Facebook to create a public homepage

To ensure the smooth creation of a public homepage, it is recommended to check the following conditions before operating：

Account qualification：

• 个人账号注册时间 > 30天(The new account has a higher risk control risk)
• Two-factor authentication (2FA) is enabled, Improve account security level
• No unresolved copyright complaints, To avoid the homepage being blocked

Policy compliance：

• No record of policy violations in the past 90 days(Violations of advertising, content, or community standards may result in restrictions)
• Payment method verified(Credit card or PayPal), which helps to improve account reputation

Risk control tips：

• Avoid frequent modification of homepage information(Name, category, administrator, etc.), which may trigger system review
• Ensure that the administrator account history is clean, To avoid affecting the operation of the homepage due to the association of illegal accounts

3. The 5 golden rules of brand homepage operation

A successful Facebook brand homepage requires not only high-quality content, but also strict management strategies. The following 5 core rules will help you improve homepage security, search optimization, and compliance to ensure efficient operations.

1. Hierarchical authority management

Administrator rights classification：

• Set up Level 5 authority(Super administrator, editor, advertising analyst、Customer service, Financial management)
• Different roles assign different permissionsTo prevent misoperation or data leakage

Account security policy：

• Use corporate mailbox Bind the administrator account to prevent personal account sharing
• Regularly clean up the permissions of inactive or departed employees, Reduce security risks

2. Content security policy

Content review and risk control：

• Install the content review plug-in(Such as Hootsuite / Agorapulse) To prevent the release of illegal content
• Establish a filter library of sensitive words(RecommendedAt least 200 industry-related words), automatically block inappropriate comments

Prevent black PR/malicious attacks：

• Set upKeyword blacklist, Intercept negative attacks
• Periodic reviewUser comments and comments, Deal with false information in a timely manner

3. SEO optimization skills

Keyword layout：

• in ”About" section Implantation 3 sets of keywords(Brand word + product word + regional word)
• Update the description regularly, Make sure that keywords match search trends

Increased homepage visibility：

• Custom homepage URL(Need to meet 500 fans Conditions) to enhance brand recognition
• Add Schemas structured tags, Enhance local search ranking

4. Interaction and Growth strategy

Improve user interaction：

• Regular voting/Q&A, Increase fan engagement
• Top quality user reviews, To create a brand community atmosphere

Paid advertising to match growth：

• use Targeted advertising for precise audiences, Attract high-quality fans
• Optimize the advertising landing pageTo ensure efficient conversion of traffic

5. Compliance check

Privacy and Legal compliance：

• Regularly update the Privacy policy link, Comply with data protection regulations
• User-generated content (UGC) requires written authorization, to avoid copyright disputes
• A disclaimer must be added to the promotion, Such as “This event has nothing to do with Facebook”

6. Additional suggestions：

• Set up two-factor authentication (2FA), Enhance the security of the administrator account
• Conduct a home page physical examination every quarter, Optimize the user experience

Four, high-frequency problem solutions

During the operation of the Facebook homepage, you may encounter common problems such as permissions, creation, and deletion. For example, can the Facebook homepage see which personal account was created? The following are detailed solutions to these high-frequency problems. What to pay attention to when creating a brand facebook page is all here.

Q1: How to trace the creator of the homepage

In some cases, companies need to trace back to the original creator of the homepage to ensure transparency in rights management.

solution

1. View operation log(Requires ”administrator" permission)

• path: Settings → Security and Login → View operation log
• Available information: Recent operation records, change logs, administrator activities

2. Export user activity report(Including IP address record)

• path： Meta Business Suite→ Report → Account Activity Export
• Available information: Recently logged in IP, device type, key operations

Description of restrictions: For homepage created after 2018, Facebook hides the creator information by default, and ordinary administrators cannot directly view it.

Q2：Facebook public homepage cannot create an accountof12 situations and solutions

1. The IP address is marked as a risk(It is recommended to use a residential agent to solve it)
2. Abnormal browser fingerprint(It is recommended to use the pure version of Chrome to operate)
3. Corporate documents are not notarized(Non-English documents require three-level certification to pass the audit)
4. Trigger the anti-spam system(Contact support@fb. com make a complaint)
5. The region is subject to sanctions(You need to apply for a special content license to create)
6. Phone number unbound(You need to bind your mobile phone number and complete the verification)
7. Email address not verified(Please complete the verification in Facebook settings)
8. Newly registered Facebook account(It is recommended to try to create an account after 30 days of registration)
9. Homepage creation frequency is too high(It is recommended to create up to 3 homepage pages every 7 days to prevent risk control)
10. Use VPN or proxy access(Risk control may be triggered, it is recommended to use local IP to log in)
11. Violation of community standards(You need to check whether there are any records of violations in the past 90 days of your account)
12. Payment method not verified(You need to bind a credit card/PayPal and complete the deduction verification)

Q3: 3 modes and recovery methods for deletion of Facebook public homepage

Delete type	Recovery period	Data retention period
Temporarily disabled	30 days	Recoverable within 90 days
Delete permanently	Irreversible	Clear now
Forcibly removed from the shelf	Need to appeal	Completely deleted after 180 days

Operation path: Settings → Homepage Visibility → Disable or delete

Precautions

• Temporarily disabled: The administrator can restore at any time without affecting fans and content
• Delete permanently: Once confirmed, all data is cleared immediately and cannot be retrieved
• Forcibly removed from the shelf: Usually blocked by Facebook due to violations, you need to submitAuthentication + rectification reportMake a complaint

suggest: If the homepage is blocked due to violations, it is recommended to file a complaint within 30 days, otherwise you will permanently lose the right to restore.

5. Case analysis and tool recommendation

In the operation of Facebook pages, a successful strategy depends not only on content and management, but also on the rational use of tools and case experience. The following is a success story and recommended essential tools.

Success story: A cross-border e-commerce company achieved 300% growth through the homepage matrix

background: TheCross-border e-commerce enterpriseI hope to expand my business in the global market, but I am facing insufficient brand exposure, low content management efficiency, and limited user interaction.

strategy：

1. Build 3 core homepage

• Brand flagship store: Used for overall brand image display to enhance global awareness
• Localized site: Create independent home pages according to different countries/regions to accurately reach target users
• Promotional page: Used for seasonal promotions and new product launches to attract short-term traffic

2. Use the Crossposting function to synchronize content

• Unified management of the content publishing of multiple homepage pages to ensure consistent brand tone
• Improve the coverage rate of posts and avoid repeated uploads of content

3. Configure automatic language translation(Support 51 languages)

• combineMixdeskIntelligent translation function, so that users in different countries can get a seamless experience
• Improve the interaction rate of the global market and optimize the conversion effect

result: Within 6 months, the e-commerce company's homepage fans increased by 250%, the interaction rate increased by 170%, and the overall sales increased by 300%.

Essential toolkit

1. Canva: Design template library (including 500+ Facebook-specific templates)

• Quickly produce high-quality covers, advertising images, and social media posts

2. Brand24: Public opinion monitoring system

• Track brand mentions, monitor user feedback in real time, and optimize brand management

3. Loomly: Content calendar planning tool

• Preset the release schedule to ensure that posts are published regularly and increase user activity

4. Meta Business Suite: Official management platform

• Provide centralized management of homepage, advertisements, and messages, applicable to enterprise account operations

5. Mixdesk: Social media marketing tools

• supportAutomatic message reply, Translation, fan interaction analysis, improve homepage conversion rate

6. The latest policy changes in 2025

Facebook made a number of adjustments to its homepage operation policy in 2024, involving certification, content supervision, transaction fees, and sustainability requirements. Companies and brands need to adapt to the new regulations as soon as possible to ensure the normal operation of the homepage.

1. Blue label certification reform

• change: Cancel the original monthly fee system and change it toOne-time qualification review, You need to submit a company registration certificate, trademark certificate or industry qualification documents.
• impact: Enterprises need to prepare materials in advance to avoid affecting the progress of brand certification due to the long review cycle.

2. AI content annotation

• change: Facebook will automatically detectAI-generated images, videos, and text, andAdd watermarkOr the ”AI generated" tag.
• impact: When brands use AI tools (such as ChatGPT, Midjourney) to create content, they need to pay attention to compliance and avoid misleading users.

3. Shopping cart handling fee

• change: Facebook Shop will be charged for each transaction1.5% + $0.3Service fee.
• impact: Sellers need to adjust their pricing strategies or guide users to complete purchases through self-built websites to reduce transaction costs.

4. Carbon footprint report

• change: Mandatory enterprise homepageDisclosure of operating carbon emission data, and provide a commitment to sustainable development on the ”About" page.
• impact: Environmental protection policies are becoming stricter, companies need to pay attention to carbon emission management, use Facebook'sGreen Badge(Green certification) Enhance brand image.

Other issues：

How to efficiently operate the Facebook public homepage and improve marketing conversion?

In the context of the adjustment of Facebook's policies in 2025, the operation of the brand's homepage needs to be more refined and managed.Account creation, content security, SEO optimization, policy compliancetoAdaptation of the latest rules, Every link is crucial. Through scientific authority allocation, content review mechanisms, and efficient advertising testing strategies, companies can maintain an advantage in a highly competitive market.

In the process，Mixdesk asSocial media marketing management tools, Can help brand one-stop managementFacebook chat list、Automated reply, Intelligent distribution of messages, while supportingMulti-channel integration, To ensure that user inquiries are followed up efficiently. Combined with MixdeskAI data insight function, Brands can accurately track advertising effectiveness and optimize conversion paths, thereby increasing Facebook marketing ROI and achieving sustainable growth.