"Black Five” is approaching! 6 tips to make it easy for you to deal with WhatsApp holiday marketing

Author of this article：Fiona

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Let's start today's article with a short story：

Suppose you are "Trendy Fashion”, an e-commerce store specializing in fashion women's clothing. Every holiday, your business volume will surge. This is your busiest period of the year, full of challenges, but it also means huge business opportunities.

Last Halloween, Lily, the founder of Trendy Fashion, was very confident. She knew that she had to attract customers through regular channels such as email marketing and social media advertising. But even so, there are still many potential customers who have missed the promotion due to busy or neglect. Lily suddenly realized that many customers still rely on instant messaging to interact with brands, especially WhatsApp. She decided to pass WhatsApp Business accountTo change all this.

After some strategic adjustments, Lily did the following things before the "Black Friday” last year：

• Use tools to push limited-time offers and custom messages for holiday specials in advance.
• Set up automated replies in advance to handle customer inquiries.
• Provide one-to-one customer service to ensure a smooth shopping experience for customers.

As a result, Trendy Fashion's sales increased by 30% during the “Black Friday” period, which significantly increased sales compared to the previous period, and even attracted more new customers.

This year's "Black Friday” is approaching. How can you use WhatsApp to improve your company's sales performance just like Lily? This article will provide you with 6 strategies to help you stand out.

Figure it out first: why is your WhatsApp Business holiday marketing “ineffective”?

Many businesses equate holiday marketing with “mass discount news”, but ignore it. WhatsApp The differences between the private domain attributes and customer needs, these 4 pain points directly lead to the transformation of the crotch：

1. Customer layering is vague, and the message is “one size fits all”

Put all customers in one list and send a unified ”20% off the whole audience" message-new customers feel “unfamiliar with advertising, dare not believe it”, old customers feel “no exclusive benefits, insincere”, VIP customers feel “like ordinary customers, not taken seriously”, the opening rate is naturally sluggish.

2. The content lacks a sense of festival and personalization

Many businesses are in Facebook Or When sending in groups on WhatsApp, only cold “promotional messages” or “discount codes” are sent, ignoring the festive cultural atmosphere and the personalized experience of customers. Such content can neither arouse emotional resonance, nor can it be easily misjudged by users as ”mass spam."

3. Unresponsive, missed the peak holiday transaction

The number of customer inquiries surged during the holiday season, and laborCustomer serviceI was too busy. The customer asked “Is there any stock in stock” and “Can it be delivered before Christmas”. It didn't take half an hour.backReply, turn around and place an order for competing products. Data show that delayed response is the main reason for order churn.

4. The data cannot be restored, so next time it will be “by feeling”.

After mass distribution, I only know “how many orders have been sent and how many orders have been executed”, but I don't know “which customers opened the message”, “Which content has a high click-through rate”, and “Why didn't I place an order”. I can't summarize my experience. I will repeat the invalid operation next time on the holiday.

6 practical strategies for WhatsApp Business holiday marketing: from "mass distribution” to "explosive orders”

WhatsApp Business HolidaymarketingThe core of the company is “precise reach + warm interaction + efficient transformation". The following 6 strategies can be directly implemented to help you quickly increase your order volume.：

Strategy 1: layering according to "holiday needs + customer value" to make messages hit accurately

The first step in holiday marketing is to "find the right person”, which is divided into 4 core groups according to “customer value” and “Holiday needs", and targeted content can be pushed, and the opening rate can be increased by 3-5 times.：

Mixdesk The automated workflow supports intelligence based on business scenarios, rules, etc.automaticmark. The system can identify the customer's intention, affiliation, frequency of interaction and other information, and automatically mark it. Customer service does not need to manually organize the list, so you can clearly view the customer hierarchy. It can also organize targeted push when sending messages to achieve efficient and accurate holiday marketing communication, so that operations during the holiday period are both time-saving and high-conversion.

Strategy 2: Create “festive + personalized" content to increase willingness to interact

Festive content can't just say “discount”, it should be integrated into the "festive atmosphere” and “customer details” to make customers feel “This is specially prepared for me”.：

1. Add holiday exclusive elements: Copywriting holiday scenes, with holiday themes for pictures (such as Christmas red and Halloween decorations)；
   1. Error example: “20% off the whole venue, click to buy → [link]” 
   2. Correct example: "Hi Sarah! Choose a gift for your girlfriend at Christmas? This perfume set contains 3 samples, and the packaging is a Christmas limited edition. It's super face-saving for girlfriends ~ You can still lettering when you buy it now→ [link]”
2. Related customer history interaction: Mention the customer's previous inquiries or purchases, such as “The Christmas decoration lights you asked last time, there is now a discount” “The sweater you bought, the new Christmas style is on the shelves”；
3. Use localized holiday expressions: Different countries and regions have their own unique cultures and festive atmospheres. Directly copying English templates or domestic copywriting often makes customers feel “blunt” or ”out of place." inOverseas private domainIn marketing, truly effective content must be integrated into the local cultural context.

Strategy 3: Use ”automated workflow" to cope with the peak of holiday consultation

During the holiday season, the amount of inquiries has surged, and manual customer service alone will be too busy to use.automationThe process replaces repetitive operations and cansave 60% of the manpower can also achieve second-level response：

• Holiday welcome automation: When customers send a message, they will automatically send an exclusive holiday welcome message + frequently asked questions (such as "Delivery time during Christmas: Place an order from December 1-20, and deliver it 25 days before”)； 
• Automated reminders of order progress: After the customer places an order, the “Christmas order" will be automatically issued

Strategy 4: Linkage “multi-channel” to amplify the effect of holiday traffic

Don't just send a single message on WhatsApp, link Facebook, Instagram, etc.Social mediaChannels, forming a closed loop of “drainage-interaction-transformation”：

• Social media drains to WhatsApp: Post holiday posters on Facebook and Instagram with "Scan code and WhatsApp to get holiday coupons”； 
• WhatsApp undertakes the conversion: After the customer adds a friend, the “Social media drainage exclusive benefits” will be automatically sent.； 
• Multi-channel data integration and unified management：Mixdesk Support multi-channel messaging such as WhatsApp, Facebook Messenger, Instagram, etc.Unified into one workbench, Customer service can centrally view customer inquiries, no longer need to switch frequently between multiple back offices. Not only reduce message omissions, but also improve response efficiency and conversion rate.

Strategy 5: Operate in compliance to avoid account blocking during the holiday season

Holiday marketing is a key period of WhatsApp risk control. Illegal sending will lead to account blocking, and the early investment will be wasted. The following compliance points must be paid attention to.：

• Obtain customer authorization: Only mass distribution to customers who “actively add friends” and “agree to receive holiday notifications", to avoid sending messages to unfamiliar customers； 
• Grasp the transmission frequency: Send up to 1 message a day during the holiday period to avoid high-frequency push. pass Mixdesk Take the initiativemarketingThe function can realize intelligent control. The controllable time and frequency not only saves time, but also ensures that the customer experience is naturally not disturbed.
• Avoid illegal words: Do not use "absolute terms” or inductive expressions, and replace them with “limited time” and “limited quantity”.

Strategy 6: Data resubmission after the holiday to build up strength for the next marketing

After the festival is over, it's not "everything is fine”, you have to passdataFind the optimization direction for the resumption of the market to make the next holiday marketing effect better, focusing on 3 core data：

1. Reach data: Hierarchical message opening rate and click-through rate of each customer, analyze which type of content can stimulate interaction more； 
2. Conversion data: Compare the order rate and customer unit price of different content types, and evaluate the matching of copywriting and push strategies； 
3. Customer service data：
   1. Response efficiency: The average response time of customer messages and the proportion of AI automatic replies during the holiday season；
   2. Satisfaction score: Customer feedback on the chat experience (such as praise rate, complaint volume)；
   3. AI+ artificial convergence performance: Analyze the difference in conversion rate between automated customer service reception and manual intervention, and find out the optimization points in the customer service process；
   4. Clustering of high-frequency problems: Through customer service dialogue records, identify the pain points that customers are most concerned about (such as logistics delays, discount validity periods, payment methods, etc.), and prepare more accurate FREQUENTLY asked questions and copywriting for the next holiday event.
4. Lost data: Track the behavior path of customers who have not placed an order, analyze their residence time, frequency of message interaction, loss nodes and reasons, and conduct remarketing based on label stratification.

Holiday marketing does not end with “the end of the event”, but with “data resumption” to start a new growth cycle. An efficient post-holiday review can not only help the team summarize their experience, but also identify potential problems and opportunities for improvement.Mixdesk The data panel forms a visual report with one click to help brands quickly adjust their marketing strategies for the next round of festivals.

Summary: For WhatsApp Business holiday marketing in 2025, "Precision + automation" is the key

Holiday marketing is not "relying on luck to break orders”, but “relying on strategy to reach accurately". Choose the right tool and do a good job of "customer layering + personalized content + automated response”, you can turn WhatsApp holiday traffic into real orders.

For cross-border merchants, every festival is an “opportunity to catch up with their peers.” use Mixdesk Build the first automated process. This time in the “Black Five", you can also achieve the goal of ”doubling your orders"!

Mixdesk is an overseas multi-channel intelligent customer communication platform that can unify multiple channels such as Facebook, Instagram, WhatsApp, Line, Telegram, and Email to help companies communicate and serve customers. Mixdesk also supports AI employee functions, allowing enterprises to achieve more efficient automated customer service.

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FAQ

Q1: How many messages are appropriate for holiday marketing to send to customers?

A: It is recommended to send a “warm-up reminder" one week before the holiday (such as "7 days countdown to Black Friday, exclusive benefits will be launched soon”), send 1 core message every day during the holiday (such as "Black Friday Day: 20% off the whole venue + full reduction"”, and send a “return to the venue" one day after the holiday.Reminders" (such as "Black Friday Return: Exclusive coupons for customers who have not placed an order, available within 24 hours”) to avoid high-frequency delivery and cause customer disgust.

Q2: How to avoid holiday marketing being hacked by customers?

A: The core is “valuable + non-harassing”: the content should be related to customer needs (if the customer needs a Christmas gift, just push the gift box), and do not send information that is not related to the customer; At the same time, provide an “unsubscribe option”, the customer replies “Do not receive holiday notifications”, and immediately stop pushing.

Q3: How much manpower can Mixdesk save for holiday marketing?

A: Through automated processes and multi-channel integration, Mixdesk can help customer service save 80% of repetitive work. Not only reduce labor costs, but also focus on high-value customer follow-up.