Introduction

In 2025, the global construction machinery market competition will become increasingly fierce, and Chinese companies are accelerating their “going to sea” strategy and striving to occupy a larger share of the international market. According to statistics, in the first 11 months of 2024, China's construction machinery industryTotal exports reached US447.817 billion, an increase of 7.16% year-on-year%，It shows the great potential of overseas markets. However, facing the market environment of different countries and regions, companies need to formulate precise marketing strategies, especially in digital marketing. Through the effective use of overseas platforms such as WhatsApp, Facebook, and Google, they can achieve customer growth goals from 0 to 20 million. This article will provide an in-depth analysis of the actual strategies for foreign trade customer acquisition, from content strategy, delivery skills to conversion path, to help you quickly build a global customer acquisition matrix and seize the opportunity in the fierce international competition.

WhatsApp (WA) Customer Acquisition Strategy

What is WhatsApp?

WhatsApp is the instant messaging application with the most users in the world, and it is known as the overseas version of WeChat. According to data from Statista in 2024, WhatsApp has 2 billion monthly active users, far surpassing WeChat's 800 million monthly active users. In Hong Kong, Macao, Taiwan, India, Brazil, Southeast Asia, the Middle East and other regions, WhatsApp is the premier communication tool.

Therefore, every cross-border foreign trade practitioner should be proficient in using WhatsApp. Similar to WeChat, WhatsApp also has multiple versions, which are aimed at different user groups, including: personal version, commercial version and enterprise API version.

Use of each version

1. WhatsApp Messenger (personal version)：Suitable for individual users, it provides basic chat, voice and video calling functions, and is suitable for daily socializing. However, it is used for mass messaging by strangers, which may cause the account to be blocked, and it is not suitable for mass development of customers.
2. WhatsApp Business (commercial version)：For small and medium-sized enterprises, in addition to the functions of the personal version, tools such as corporate information display, automatic replies, product catalogs and customer labeling have been added to help businesses efficiently interact with customers and promote their business. The risk of sending a small number of mass messages is low, but a large number of mass messages may still cause the account to be blocked.
3. WhatsApp Business API (Enterprise API version)：For large and medium-sized enterprises, it supports integration with CRM systems to realize automated message push and team collaboration, which is suitable for enterprises that require large-scale customer management and advanced functions. The probability of this version being titled is extremely low, and it is specially tailored for enterprises, and it is recommended for enterprises with conditions to use it.

How to use WhatsApp to develop customers?

In the early days, many companies developed by searching for the contact information of potential customers on Google and then sending out mass messages. This method was effective at the time, but by 2025, it is no longer applicable to many traditional industries. Currently, in the field of construction machinery, combined withWhatsApp's following ways to get customers, Eventually draining customers to the private domain has become the mainstream.

Overseas channel advertising wins customers

There are two main channels for obtaining customers through advertising: Facebook advertising and Google advertising.

Facebook advertising: Facebook and WhatsApp belong to the Meta group and have more than 2 billion monthly active users. Through Facebook, companies can pay to purchase traffic, that is, to run Facebook ads. As an information flow advertising platform with a long history of development，Facebook adsIt can be accurately targeted according to the user's geographic location, industry, position and other dimensions to ensure that the advertisement is displayed to the potential customers who are most likely to be interested in the product.，Very suitable for the construction machinery industryConduct a delivery to obtain customers.

Google advertising: Similar to Baidu advertising, the advantage of Google advertising is that it is more accurate in obtaining customers. Because users search for relevant solutions on Google only after they generate demand, the customers obtained through Google ads are usually precise customer groups that already have demand.

Mix's customer, Company R, has been in contact with Facebook since early February this year.，In just one month, it has grown from 0 to 20 million，The daily customer acquisition rate has reached an astonishing 93%, with customers all over the world.

However, there is also a challenge in using this method to obtain customers: customers come from a wide range of countries, and most of them are pure English customers. After the influx of leads, how should the back-end sales be undertaken? Faced with such a huge amount of leads, how can we ensure the efficiency of customer reception and the final conversion rate? It is precisely because of solving these problems that R Company can achieve such results in just one month.

Before the advent of the AI era, companies could only hire multilingual sales staff for reception, and labor costs were often 3-4 times that of ordinary sales. After the advent of the AI era, there are already tools on the market that can realize AI autonomous reception and automatic response. For example, Mixdesk can realize that AI can change the chat language at will according to the language used by the customer. By uploading the enterprise product knowledge base, AI can automatically answer customer questions. More advanced is that AI can also automatically identify and classify according to customer intent, and automatically transfer high-value customers to labor, ensuring efficiency while maximizing conversion rates.

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summary

In 2025, when globalization competition is becoming increasingly fierce, construction machinery companies must make full use of digital marketing methods to achieve customer growth from 0 to 20 million, especially the precise layout of overseas core social media channels. Through platforms such as WhatsApp, Facebook, Instagram, and TikTok, companies can leverage high-efficiency traffic at low cost and build a global customer acquisition matrix. At the same time, combining AI technology to optimize the customer reception and conversion process can significantly improve sales efficiency and customer satisfaction. In the wave of digitization, actively embracing new technologies and new channels will help construction machinery companies seize the opportunity in the international market and achieve rapid business growth.