Author of this article：Miya, Search engine optimization expert

In the process of brands going overseas, winning the trust of overseas consumers is the key. One of the keys to success is to provide quality customer service.

For overseas brands, the traditional service path is often to embed IM chat tools through traffic-intensive channels, and consumers can click to enter the consultation interface at any time to interact with the brand. However, in this model, the brand can only passively wait for consumers to initiate a consultation. If they do not actively contact, the brand will not be able to effectively reach customers.

So, can the brand switch from passive reception to active attack? The answer is yes, this is exactly the effect that WhatsApp online reception can achieve.

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WhatsApp online reception：
Switch from passive to active to improve customer satisfaction

As the world's most popular instant messaging application, WhatsApp has more than 2 billion users worldwide, covering more than 200 countries and regions. For overseas brands, accessing WhatsApp for online reception is undoubtedly a wise choice. It not only allows consumers to interact with the brand in a familiar environment, but also significantly improves customer satisfaction and experience.

With a simple operation, the brand can embed the WhatsApp component link on the official website, App, Facebook, Instagram and other traffic channels. When consumers enter these platforms, they will see WhatsApp's green icon consultation button. After clicking the button, the chat interface will automatically jump to WhatsApp. Whether it is on the mobile terminal or the PC terminal, consumers can directly communicate with the brand.

Not only that，
Using WhatsApp for online reception also brings several unique advantages：

1. Quickly obtain consumer information：When consumers initiate a consultation, the brand can directly obtain their mobile phone number to facilitate follow-up precision marketing and personalized service.

2. Proactive reach and follow up：Through WhatsApp, brands can not only receive customer inquiries, but also actively contact consumers, breaking the traditional passive service model and greatly enhancing the brand's interactive capabilities.

3. Cross-platform integration：Regardless of whether consumers are using mobile or PC, WhatsApp's cross-platform features ensure the continuity and convenience of customer communication.

Successful practice of WhatsApp online reception

As one of the top brands, Mixdesk has helped a number of overseas brands achieve remarkable results in online reception through WhatsApp. For example, an electronic product brand focused on the Southeast Asian market successfully used WhatsApp to receive online, improving customer service satisfaction and order conversion rate.

In the Southeast Asian market, the usage rate of WhatsApp is very high. Through WhatsApp online reception, the brand can not only passively receive customer inquiries, but also actively contact consumers and precipitate them into private domain traffic. Data show that in just half a year, the brand has accumulated tens of thousands of customer data through the WhatsApp service, and carried out accurate marketing and operation activities based on these data. In the end, the service satisfaction increased to 95%, the order conversion rate increased by 30%, and the customer retention rate increased by 50%.

The successful practice in the Southeast Asian market has fully demonstrated the great potential of WhatsApp online reception in enhancing customer interaction and enhancing brand loyalty.

Risk control mechanism：
Choose WhatsApp enterprise platform to ensure security

When using WhatsApp for online reception, brands need to pay special attention to the risk control mechanism of the platform. Using a personal WhatsApp account may face the risk of being blocked, which in turn affects the normal operation of the business. In order to avoid this risk, Mixdesk recommends that brands choose the WhatsApp enterprise platform.

WhatsApp Enterprise platform is a business solution designed for enterprises officially launched by WhatsApp. It provides a safe and reliable API interface to help enterprises achieve global large-scale customer communication.

Through the WhatsApp enterprise platform, brands can enjoy the following advantages：

· Account security：The use of the API interface of the enterprise platform greatly reduces the risk of title and ensures business continuity.
· Efficient reach：Support large-scale mass messaging, no need to change accounts frequently, and improve operational efficiency.
· Official certification：Green label certification enhances customers' trust in the brand and helps to enhance the brand image.
· Real-time monitoring：The background can monitor the status of the account in real time and give early warning to ensure the safety of operations.

For most companies, the API interface provided by the WhatsApp Enterprise platform requires cooperation with an authorized third-party solution provider (BSP). As one of the leading BSPS in the industry, Mixdesk can provide enterprises with customized WhatsApp enterprise platform solutions.

Through Mixdesk's solution, brands can not only carry out large-scale and personalized customer interactions through the WhatsApp enterprise platform, but also use online customer service, customer service robots, work order systems and other functions to achieve the whole process management from customer service to precision marketing, helping companies win customer trust and satisfaction in the global market..

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Conclusion：

With the acceleration of globalization, WhatsApp is undoubtedly an ideal choice for overseas brands when choosing suitable customer service tools. With the support of Mixdesk, brands can easily access WhatsApp for online reception, turn passive into active, create an excellent customer experience, and ultimately win the favor of more overseas consumers.