Author of this article：Miya, Search engine optimization expert

WhatsApp was launched in January 2009 and was acquired by social media giant Facebook (now Meta) for approximately US 119 billion in 2014. From early 2021 to mid-2024，Independent WhatsApp users worldwide The number has increased 34%, In July 2024, WhatsApp Business downloads in the same month were approximately 24 million times。 WhatsApp is the most popular mobile messaging app in the world. ——statista

How do companies use WhatsApp for customer communication and marketing?

With the widespread use of WhatsApp, more and more companies regard it as a key channel for maintaining communication with their customers. Companies can more easily conduct customer support, product promotion, and market research through WhatsApp. Its high user stickiness and timeliness make WhatsApp an important tool for global companies to communicate with customers. Through WhatsApp Business and WhatsApp Business API, companies can better manage conversations with customers and provide personalized services to enhance the customer experience.

<<Learn more about“How to achieve a comprehensive breakthrough in private domain operations through WhatsApp?"The content >>

The purpose and value of WhatsApp mass sending function

WhatsApp group sending functionIt is an efficient tool for large-scale information transmission by enterprises, which allows enterprises to send messages to a large number of customers in a short time. Unlike traditional email marketing, WhatsApp mass messaging has a higher degree of urgency and interactivity, which makes it occupy an important position in modern marketing.

WhatsApp mass distribution has greatly improved the coverage of marketing activities：

Companies can use it to quickly deliver information such as limited-time discounts, new product releases, and holiday discounts, and directly reach customers' mobile phones, allowing messages to be seen and responded to faster by users. This instant communication method is suitable for any scenario that requires rapid communication, such as promotional activities and new product launches. Because WhatsApp messages are pushed to users' mobile phones, the reading rate and interaction rate are usually much higher than that of e-mail, allowing brands to gain more attention in a short period of time.

WhatsApp mass distribution plays an important role in customer notification and after-sales service：

E-commerce companies often use it to send order status updates and logistics information to customers to help customers understand the dynamics of packages in real time. Compared with traditional email notifications, this instant messaging method significantly improves customer experience and satisfaction, and reduces customer troubles caused by information delays. At the same time, it is also suitable for after-sales service reminders, such as product usage instructions, service expiration reminders, etc., to help companies maintain continuous contact with customers.

WhatsApp mass distribution can also effectively enhance brand promotion and user interaction：

In terms of brand promotion, companies can pass on information such as new product launches and event invitations to customers through mass distribution. For example, companies can release previews of new products in advance, allowing target users to experience them first, thereby enhancing users' sense of participation and brand uniqueness. In the promotion of the event, WhatsApp mass distribution can also be used to invite users to participate in online live broadcasts, product experience meetings, etc., which can help increase the participation rate of the event.

WhatsApp mass distribution has significant advantages in the timeliness of information transmission：

Due to the faster arrival speed of WhatsApp messages, companies can quickly deliver important information, such as sudden notifications, emergency event announcements, etc. This kind of fast messaging ability can not only help enterprises improve work efficiency, but also enhance their responsiveness in the global market, enabling enterprises to adapt more flexibly to the needs of different markets.

Detailed explanation of WhatsApp mass distribution method

WhatsApp mass distribution can be achieved through the official broadcast function or third-party tools. Each method has its own applicable scenarios and characteristics, and enterprises can choose the appropriate method according to their own needs and compliance requirements.

1. Use the official WhatsApp broadcast function

The WhatsApp Broadcast Function (Broadcast List) is a mass distribution method officially provided by WhatsApp, allowing users to send the same message to multiple contacts at once. This feature is particularly suitable for small businesses or individual users to deliver messages to existing customer groups.

WhatsAppBroadcast listCan help companies send the most to the most without creating a group chat 256 Send a group message to a contact person. Each recipient will receive a message separately. This method makes customers feel that one-on-one communication is not mass distribution. Broadcast lists are very suitable for sending content such as event notifications, promotional information, or holiday wishes, especially between customers who have established contact. This also means that the recipient must have saved the sender's number as a contact, otherwise the message will not be delivered. This makes broadcast lists more suitable for maintaining existing customer relationships than for developing new customers.

Using the WhatsApp broadcast list for mass distribution is very simple.

a. Users need to open the WhatsApp application, enter the main interface and select "New Broadcast”;
b. Select a contact from the address book, you can select up to 256 people, and click "Create”；
c. After the list is created, the user can directly enter a message in the list and send it.

Although the broadcast list is easy to use, it also has certain limitations. For example, itUnable to import external contacts, Can only rely on the existing address book for operation, suitable for small-scale group communication. In addition，Each broadcast list can only accommodate 256 people, Limiting the flexibility of large-scale mass distribution. If a company wants to conduct a larger mass distribution, or send messages to customers who are not in the address book, it may need to seek other solutions.

2. Third-party mass distribution tools and software

For companies that need a wider range of customer coverage or want to achieve more complex automated marketing, using third-party tools for mass WhatsApp distribution is a more efficient choice. These tools can break through some of WhatsApp's official restrictions and achieve a more flexible mass distribution function, but attention needs to be paid to compliance and data security.

Third-party toolssuch as WA Bulk Sender and WhatsApp Business API Etc., can provide more powerful functions：

(1) WA Bulk Sender allows companies to import external customer data, supports Excel or CSV file formats, and can send text, pictures, videos, and other media files at the same time. This allows companies to flexibly send more personalized messages according to different customer groups. In addition, these tools usually have the function of setting the transmission time interval, which can simulate the behavior of manual transmission and reduce the risk of being blocked.

(2) WhatsApp Business API is An enterprise-class solution officially launched by WhatsApp, Suitable for large and medium-sized enterprises to conduct large-scale customer communication. Through the WhatsApp Business API, enterprises can integrate with the CRM system, automate the processing of customer inquiries, order notifications and other information, and be able to more flexibly manage the communication of different customer groups. Although the application and configuration of the Business API is more complicated, it has advantages in data security and compliance, and is the first choice for many companies that want to conduct WhatsApp marketing for a long time.

<<Learn more about“Comprehensive analysis of WhatsApp business accounts: a guide to the whole process from registration to management"The content >>

Precautions for using third-party tools：

When using third-party tools for mass distribution, although its efficiency and flexibility have obvious advantages, companies need to pay attention tocompliance。 WhatsApp clearly stipulates，Bulk messaging by unauthorized third-party tools is prohibited。 Therefore, when companies choose tools, they should give priority to WhatsApp's officially authorized or widely recognized software to avoid account blocking due to illegal operations. In addition, since third-party tools usually involve the import of customer data, companies also need to ensure that tool providers have sufficient guarantees on data security and privacy protection, and comply with relevant regulations.

When choosing a mass distribution tool, companies also need to set it up reasonably.Transmission frequency and content, In order to reduce the risk of account being blocked. Even if you use legal tools, companies should avoid sending the same information to a large number of users at once. By sending in batches and adjusting the transmission interval, a more natural transmission behavior can be simulated to ensure the security of the account. In addition, mass distribution content should also be carefully designed to ensure the relevance and attractiveness of the information, thereby enhancing customer interaction and participation.

How to save group messages in WhatsApp group messages?

Before making a mass WhatsApp group, saving and backing up group information is a very important step. Whether it is manually exporting group data or using WhatsApp Business API The realization of automated management can help companies better manage customer information and ensure that no important contacts are missed in the mass distribution process.

1. Backup contact group information before mass distribution

(1) Use the export chat history function that comes with WhatsApp

For ordinary WhatsApp users and small businesses, WhatsApp provides a simple chat history export function to help users backup group information. Through this function, companies can export group chat records and save them as a file format for subsequent customer management and communication.

The steps to export group chat history are as follows：

a. Open the group chat that needs to be backed up, click the menu button in the upper right corner (Android) or the group name (iOS);
b. Select the ”More" option, and then click "Export Chat”.

attention：During the export process, you can choose whether to include media files. The exported chat history will be saved as a text file, and the phone numbers and names of the group members are in the file.

Next, companies can organize these exported data into table files such as Excel or Google Sheets to facilitate subsequent mass distribution operations. For example, the numbers of group members can be extracted, classified and organized as needed, so that messages can be sent more targeted during mass distribution. Although this method is suitable for smaller groups, in large groups or multiple groups, manual export and collation may be more time-consuming.

(2) Use a third-party export tool to obtain a list of group members

For enterprises that need to process large amounts of group data, third-party export tools can greatly improve efficiency. These tools can help companies automatically obtain group member information and export it as a standard format file (such as CSV or Excel), which is suitable for subsequent batch import and mass distribution.

When choosing an export tool, enterprises should pay attention to the functionality and data security of the tool. The ideal tool should support exporting the list of group members directly from WhatsApp, formatted as an Excel or CSV file. The exported file usually includes the phone number and name information of the members to facilitate further data processing by the enterprise.

After the export is complete, you can import these contacts into other communication tools, or in WhatsApp Business Unified management at the end. This method can save a lot of time to manually organize data, and it is an ideal choice when dealing with large groups. However, it should be noted that when using third-party tools, special attention should be paid to their compliance and security, so as not to cause the account to be blocked due to violations of WhatsApp's usage policies.

2. Save group information through WhatsApp Business API

For companies that need more automation and large-scale management，WhatsApp Business API Is a powerful tool. It not only supports large-scale customer communication, but also automates the management of group information to help companies operate efficiently in multiple markets.

API application and configuration steps：

To use the WhatsApp Business API, you need to submit an application to Meta first and configure it through an API service provider (such as Twelio, WATI). The application process includes providing basic information about the company, a description of usage scenarios, and an association with the Facebook Business Manager account. After passing the review, the enterprise can perform more advanced operations through the API, including automated customer response, message management, and group information preservation.

How to obtain group member data and manage it through the API：

The WhatsApp Business API does not directly support the creation and management of ordinary WhatsApp groups, but companies can obtain interaction data with customers through the API and store this data in the company's database. The API can synchronize and back up customer chat history, contact information and other information, and enterprises can automatically capture customer data in the group through the programming interface to facilitate subsequent management.

For example, an enterprise can set up an API to automatically collect customers' phone numbers and interaction records, and perform hierarchical customer management based on this information. By saving these data to the database, enterprises can easily carry out secondary development and data analysis, and provide accurate data support for marketing activities.

Advantages of API data management：

There are multiple advantages to using WhatsApp Business API for group information management. First of all, the API allows enterprises to implement batch processing, whether it is exporting data or managing customer information, it is more efficient than manual operation. Secondly, the API provides an automated export function, and enterprises can regularly back up customer information to the local or cloud to ensure the security and integrity of the data. In addition, the use of APIs can also be integrated with other CRM systems to form a more comprehensive customer management system. This approach is especially suitable for large enterprises that need to manage a large number of customers and conduct multi-platform marketing.

Although the API solution requires certain technical investment, it is a very valuable choice for companies that want to carry out refined operations in the global market. WhatsApp Business API can significantly improve the efficiency of customer communication and reduce the complexity of data management.

Implementation method of WhatsApp mass distribution with link

WhatsApp mass messaging can not only be used to send text and multimedia content, but also to add links to messages to directly guide users to specific pages. This plays an important role in corporate promotional activities, product promotion and customer guidance. However, when adding links to mass messages, certain strategies need to be followed to increase click-through rates and ensure that messages are not recognized as spam.

1. How to add a link to a mass message

In the process of adding links to mass WhatsApp posts, content writing and link processing are key factors affecting the effectiveness of information dissemination.

Best practices for adding links to message content：

The content of messages in mass WhatsApp messages should be as concise and straightforward as possible, so that customers can understand the value of the information at a glance. When the message contains a link, make sure that the location of the link is natural and does not appear blunt or coercive. For example, when pushing a promotion, you can use a short introduction to elicit the content of the link, such as “Click on the link below to view our latest promotion”, which makes it easier for users to accept.

Use the link shortening tool：

Since WhatsApp messages have character restrictions and users don't like to see lengthy links, companies can use short url generation tools to optimize the length of links. This not only makes the message look cleaner, but also reduces the risk that the link will be identified as spam because it is too long. In addition，Short url toolIt usually supports the tracking function of link click data to help companies better understand user behavior.

Message content writing skills：

In order to increase the willingness of users to click on links, the writing of message content needs to be attractive and guiding. Here are some specific techniques：

(1) Natural embedded link: When writing a message, you can naturally draw links through questions or simple descriptions. For example, “Want to know how to save 20% on shopping?" Click here to view our exclusive offers! ”This not only makes the existence of the link more reasonable, but also stimulates the curiosity of users.

(2) Add a short guide: Adding one or two sentences of guiding language before the link can help increase the click-through rate of the link. For example, “Just click on the link below to register now and enjoy an exclusive discount. ”This approach can make users more aware of the direct benefits of clicking on the link, thereby increasing their willingness to take action.

2. Usage scenarios for multiple types of links

Product link, event registration page or official website link：

In WhatsApp mass distribution, companies can be based on differentmarketingDifferent types of links need to be added.

(1) Product link: Applicable to the promotion of new products or the introduction of specific products. Directly adding a link to the product page allows customers to view product details immediately after receiving the message, increasing the possibility of purchase.

(2) Event registration page: When pushing online or offline activities, companies can embed the registration link of the event in the message to simplify the user's participation process. For example, “Want to participate in our online seminar?" Click to register now, the quota is limited! ”

(3) Official website link: Suitable for brand promotion or guiding users to learn more information. By attaching a link to the official website to the message, users can help them understand the brand and the services it provides more comprehensively.

Use tracking links to understand user behavior：

Tracking links generated by using the short url tool can not only shorten the length of the link, but also help companies understand the user's click behavior. This data helps companies optimize their subsequent marketing strategies. For example, by analyzing which links have the highest click-through rate, companies can understand which products or activities customers are most interested in, so as to optimize the content in a targeted manner in future mass distribution and improve the relevance and effectiveness of the information.

How can mass WhatsApp messages not be blocked?

Mass WhatsApp is an effective tool for companies to communicate with customers, but if it is not operated properly, it can easily be identified as spam and lead to account blocking. In order to maintain the security of your account during mass distribution, companies need to pay special attention to the following points.

1. Reasonable control of the frequency and quantity of mass distribution

Avoid sending a large number of messages at once：

WhatsApp has strict restrictions on the behavior of sending a large number of messages at once, especially when using unauthorized third-party tools, it is easier to trigger the platform's protection mechanism. When companies conduct mass distribution, they should avoid sending the same information to a large number of users at once, and instead process the mass distribution objects in batches. The number of contacts sent each time should be controlled within a reasonable range, and appropriate time intervals need to be set between different batches to simulate natural sending behavior.

Gradually establish the sending record of the account：

New accounts are more likely to be identified by WhatsApp as potential abuse when they are posted in large groups. In order to avoid this situation, companies can gradually establish account sending records to enhance the credibility of the account. For example, in the early stage of account registration, first conduct a small amount of mass distribution or one-to-one conversations, gradually increase the frequency and quantity of transmission, and wait for the account to have a certain usage record before starting a larger-scale mass distribution.

2. Ensure compliance with message content

Avoid using obvious marketing vocabulary and sensitive vocabulary：

WhatsApp is more sensitive to the content of messages with obvious marketing intentions, especially when it comes to over-promoted keywords, it is easier to trigger the platform's anti-spam mechanism. Therefore, when companies write mass messages, they should avoid excessive use of terms such as “discount”, “discount”, and “limited-time snap-up”. Instead, promotional content can be described in a more gentle and natural way, such as “check out our latest offers” or “Learn about the special events we have prepared for you.”

Pay attention to the naturalness and pertinence of the message content：

Over-templated and formatted messages can easily be recognized by users and platforms as being sent automatically, reducing user acceptance. Therefore, companies should try their best to write message content more personalized and natural. For example, adding the user's name or content recommended for the user's past behavior can enhance the relevance and affinity of the information, and make the user feel that the communication with the brand is more authentic and warm.

Precautions when using WhatsApp broadcast list：

When using WhatsApp's official broadcast list function, you must ensure that the recipient has saved the company's number as a contact in order to successfully receive mass messages. This is a basic requirement of WhatsApp for broadcast lists, which helps protect users' privacy and prevent unnecessary message harassment. Before using the broadcast list, companies can guide customers to save the company's number as a contact person through other methods to ensure the delivery rate of mass messages.

3. Choose a reliable third-party tool

Choose an officially certified tool：

The use of unauthenticated third-party tools is one of the common reasons for accounts to be blocked. WhatsApp clearly stipulates that the use of unauthorized tools for bulk sending is not allowed. Therefore, when companies choose tools, it is best to choose tools that are officially authorized by WhatsApp, such as the WhatsApp Business API. Such tools are more functionally complete and comply with WhatsApp's usage policy, which can significantly reduce the risk of account being blocked.

Ensure the transmission frequency control and randomness settings of third-party software：

Even if authorized tools are used, companies still need to control the frequency and rhythm of mass distribution. Most third-party tools support sending settings at random intervals to simulate the behavior of manual operations. For example, a tool can randomly delay the delivery time of each message to make it look less like batch delivery and more like manual delivery one by one. This setting helps to avoid WhatsApp's automatic detection and improve the security of your account.

How do mass WhatsApp messages flow to Telegram?

In marketing activities, use WhatsApp mass distribution to drain users to Telegram Is a common and effective strategy. Through WhatsApp's powerful reach capabilities, customers or potential customers can be directed to Telegram groups or channels to further enhance customer stickiness and interactivity. The following are specific methods and techniques to achieve this goal.

1. Embed a Telegram link in a WhatsApp message

Embedding the invitation link of a Telegram group or channel in a WhatsApp group message is a basic step to achieve user drainage. Specifically, companies can operate in the following ways：

How to attach an invitation link to a Telegram group or channel in a mass message：

When adding a Telegram link to a WhatsApp message, you can first create a group or channel in Telegram to generate a corresponding invitation link. Then, embed the link into the content of a mass WhatsApp message. In order to avoid the message being too abrupt, it is recommended to add some guiding words before and after the link to help users understand the benefits of joining Telegram.

For example, you can write a mass message like this: “We have established an exclusive community on Telegram to provide more product information and exclusive offers. Click the link below to join our Telegram group immediately and be the first to get the latest information! ”Such messages can help users clarify the purpose of the link and stimulate their interest in participating.

Message content optimization skills：

When guiding users to join Telegram groups, the design of the message content is essential. Here are some optimization strategies：

(1) Provide reasons for joining: Explain to users why joining a Telegram group is beneficial to them. For example, “Join our Telegram group, Learn about the latest product developments, participate in exclusive sweepstakes” or "Get our weekly exclusive content sharing on Telegram".

(2) Provide rewards or benefits: In order to further improve the conversion rate of users, you can mention specific benefits after joining the Telegram group in the message, such as “Join the group and leave a comment, you can get a limited coupon.” This kind of incentive can effectively promote the transfer of users from WhatsApp to the Telegram platform.

2. Multi-platform linkage marketing strategy

After completing the initial drainage, maintaining user activity and interaction is the key to ensuring effectiveness. WhatsApp and Telegram each have their own advantages. Through multi-platform linkage, companies can create a more complete experience for users.

After mass posting on WhatsApp, continue to interact with users via Telegram：

WhatsApp can be used as a tool to reach users for the first time, while Telegram is a place for further in-depth interaction. Companies can first guide users to enter the Telegram group through mass messaging on WhatsApp, and then post more detailed content or activity information in Telegram. For example, regular interactions in Telegram groups, such as weekly product questions and answers or coupon releases, attract users to stay active.

Set up a welcome message in the Telegram group to guide new users to understand the brand or product：

When a user joins a Telegram group through the link in a WhatsApp group message, an automatic welcome message is set up, which can help new users quickly understand the rules of the group and the core information of the brand. The welcome message can include the introduction of the brand, the functions of the group (such as obtaining the latest events, online customer service support, etc.), and how to participate in the interactive activities in the group. This method can increase users' recognition of the group and encourage them to actively participate in the group's discussions.

3. Tips to avoid being identified as spam

Add to WhatsApp group postingsExternal linkWhen it comes to spam, it is very important to avoid messages being identified as spam. The following are some key operating recommendations：

Avoid duplicate Telegram links：

In WhatsApp messages, too much repetition of the same external link will increase the risk of being marked as spam by the platform. Therefore, it is recommended that when writing a message, try to avoid mentioning Telegram links multiple times in a message, but integrate the links naturally into the overall content. In addition, users can be guided to click on the link through personalized message content, rather than directly asking them to join.

Set up personalized mass content：

When writing mass content, it can be personalized according to the different needs of users, reducing the possibility of being recognized as automated messages. By adding the user's name or personalized recommendation to the message, the relevance of the message can be significantly improved, allowing users to feel the brand's intentions, and at the same time reducing the platform's detection probability of automated mass distribution.

Can I add a Telegram link to WhatsApp mass distribution?

Adding a Telegram link to a mass WhatsApp post is a common drainage method, but this requires following certain rules and strategies to ensure that the message can be delivered smoothly and avoid the account being blocked.

1.WhatsApp message content specificationAnd platform restrictions

WhatsApp's detection mechanism for messages with external links：

WhatsApp has a certain review mechanism for external links in mass messages, especially when it comes to links to other communication applications (such as Telegram), the platform may strengthen detection. Although WhatsApp does not explicitly prohibit the addition of external links to messages, frequent sending of messages containing links, especially to users with unsaved numbers, may cause the platform to be vigilant and lead to account bans.

<<点击可了解更多关于WhatsApp message content specificationThe information>>

Risk and avoidance strategies for using Telegram links：

When using Telegram links in mass distribution, companies should take care to avoid directly directing WhatsApp users to other platforms on a large scale. It is recommended to send messages in batches, observe the user's feedback after each transmission, and ensure that the link information will not be over-repeated. In addition, the advertising nature of the message can be reduced by optimizing the content of the message, such as introducing the advantages of Telegram groups in a more natural dialogue, rather than directly attaching links.

2. How to optimize the sending effect of Telegram links

Use short chains and customized Telegram invitation links：

In order to avoid the link in the message being too long or blocked due to sensitive content, you can use a short chain generation tool (such as bit.ly ,t.co Etc.) To generate a lite version of the Telegram link. This not only makes the message content look more concise, but also reduces the risk of being identified as spam. The short-chain tool also provides click data analysis capabilities. Companies can use the data to understand which links attract more users to click, so as to optimize subsequent drainage strategies.

Attract WhatsApp users to join by creating specific Telegram channels or activities：

In order to increase users' interest in Telegram groups, companies can create exclusive activities or content in Telegram, such as an exclusive welfare channel, special live lecture groups, etc., and then guide them through WhatsApp group distribution. This method allows users to learn about the specific benefits and unique values of joining Telegram on WhatsApp, so as to spontaneously click on the link to join.

How to design the content of the message to make users feel that it is valuable to join the Telegram group：

Message content design is the key to improving user conversion rates. Companies can highlight the unique advantages of Telegram groups in WhatsApp messages, such as: “On Telegram, we will share weekly special discounts and new product launches. Come and join us! ”This form of description can highlight the differences between Telegram groups and WhatsApp, and make users feel that they can get additional value after joining the group.

Mixdesk's intelligent WhatsApp mass Distribution solution

In the process of global marketing, companies not only need to efficiently manage mass WhatsApp distribution, but also integrate data from multiple social media platforms to interact with users.Mixdesk As aIntelligent multi-channel customer service management platform, Can help companies automate mass messaging on WhatsApp, and support seamless linkage with other platforms (such as Telegram).

1. Advantages of Mixdesk in multi-channel message management

How to automate the management of mass WhatsApp distribution through Mixdesk：

Mixdesk provides an integrated multi-channel message management system that enables companies to easily manage various customer communication channels, including WhatsApp. Through Mixdesk, companies can use preset message templates and intelligent trigger conditions to automatically send messages to customer groups on WhatsApp at a specific time or when a specific event (such as a user placing an order or registering) occurs. This not only reduces the workload of manually sending messages, but also ensures the timeliness of information transmission.

MixdeskAutomated managementThe function also supports bulk sending of messages. Companies can classify customers according to different attributes (such as purchase history, interests, etc.), and then send customized message content in bulk in a targeted manner. This kind of precise automated mass distribution can significantly improve customer response rate and participation, while also ensuring that the information is highly relevant to customer needs.

Mixdesk's intelligent diversion function helps enterprises improve customer response speed：

In the face of a large number of customer inquiries, Mixdesk's intelligent diversion function can help companies optimize the process of customer service. Through intelligent diversion, Mixdesk can automatically assign customer messages to the most suitable customer service or AI customer service according to the customer's language, region, type of consultation, etc., to ensure that customers get an effective reply in the first time.

For user feedback in mass WhatsApp messages, Mixdesk can quickly identify high-intent customers or customers who are in urgent need of help, and prioritize these customers to manual customer service for processing, thereby improving the overall response speed and service quality. This not only helps to improve customer satisfaction, but also helps companies capture business opportunities more efficiently.

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2. Use Mixdesk to achieve seamless drainage of WhatsApp and Telegram

Mixdesk supports multi-platform message aggregation management：

Mixdesk not only supports mass messaging on WhatsApp, but also seamlessly integrates with other mainstream communication platforms such as Telegram. This means that companies can use Mixdesk's unified interface to manage all customer interactions from WhatsApp and Telegram, and easily handle user inquiries on different platforms. This multi-platform aggregation management method helps enterprises avoid the cumbersome operation of switching between multiple applications, and greatly improves the efficiency of customer service.

Through Mixdesk, companies can embed Telegram links in WhatsApp group messages to guide users to join Telegram groups or channels, and view the effect data of drainage in the management background of Mixdesk. Such operations enable companies to comprehensively monitor the conversion path of users and understand which mass content can best attract users to join Telegram, so as to optimize subsequent drainage strategies.

Analysis tools provided by Mixdesk help companies understand user behavior and optimize drainage strategies：

Mixdesk's built-in data analysis function can help companies gain an in-depth understanding of user behavior after mass WhatsApp posts. For example, companies can use Mixdesk's data panel to view key indicators such as the frequency of users clicking on Telegram links in WhatsApp messages, the user's stay time, and the conversion rate. This data can provide companies with detailed user portraits and behavioral insights, and help companies determine which content is more popular with users.

With the help of these analytical data, companies can adjust the content strategy of WhatsApp mass distribution, such as optimizing the language style of the message, adjusting the location of the link or the guide language, etc., in order to increase the user click-through rate and conversion rate. Through continuous testing and optimization, enterprises can achieve a more efficient WhatsApp to Telegram drainage effect.

3.Mixdesk of AI customer serviceHow to improve the effect of mass distribution?

AI customer service combines the mass sending function to realize automatic replies and personalized user recommendations：

The combination of Mixdesk's AI customer service function and WhatsApp mass distribution function can provide customers with a smarter and more personalized service experience. After sending a mass message, AI customer service can automatically monitor the user's reply and proceed according to the preset dialogue logic.Automatic reply。 For example, when users show interest in mass-distributed discount information, AI customer service can further guide users to view specific products or provide exclusive discount codes to enhance users' willingness to purchase.

In addition, AI customer service can also recommend related products or services to users based on their past interaction history and preferences. This kind of personalized recommendation can not only improve the user's conversion rate, but also significantly enhance the user's sense of experience, making them feel the brand's intimate and professional.

MixdeskData analysis ability, Help companies optimize mass WhatsApp content and increase user conversion rates：

Mixdesk's powerful data analysis capabilities are not only reflected in the monitoring of drainage effects, but also can help companies optimize the overall content strategy of WhatsApp mass distribution. By analyzing user behavior after mass posting, such as message opening rate, click-through rate, and response rate, Mixdesk can provide content optimization suggestions for enterprises.

For example, if the opening rate of a certain type of mass message is low, companies can try to adjust the title and preview content of the message to attract the attention of users; and if the click-through rate of a certain type of promotional information is high, you can strengthen the presentation of such content in subsequent mass messages. Through Mixdesk's continuous data analysis and optimization, companies can gradually find the message content that best meets the needs of users, so as to occupy a favorable position in the highly competitive market.

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summary

Mass WhatsApp is an important tool for modern enterprises to communicate with customers and carry out marketing and promotion. It can help companies reach a large number of users in a short period of time and quickly deliver key information, thereby increasing brand exposure and customer engagement. However, when mass messaging on WhatsApp, companies need to pay attention to compliance, reasonably control the frequency and content of messages, and avoid account bans due to violations of platform rules.

Mixdesk asIntelligent customer service management platform, Not only provides automation and data analysis support in mass WhatsApp distribution, but also realizes seamless drainage between WhatsApp and Telegram, creating an efficient multi-platform communication ecosystem for enterprises. Through Mixdesk's intelligent diversion and AI customer service, companies can greatly improve customer response speed and service quality; and with its powerful data analysis capabilities, companies can continuously optimize mass distribution strategies and improve user click-through rates and conversion rates.

In the global social media marketing, if an enterprise wants to stand out, it needs to have flexible communication skills and refined data management skills. Mixdesk provides companies with tools to achieve these goals, helping them manage customer interactions more efficiently, optimize marketing content, and maintain a leading position in the competition. By rationally using the functions of Mixdesk, companies can continue to expand their business in the global market and gain momentum for continuous growth.