{"id":3895,"date":"2025-09-02T17:51:01","date_gmt":"2025-09-02T09:51:01","guid":{"rendered":"https:\/\/mixdesk.com\/blog\/?p=3895"},"modified":"2025-09-05T15:53:38","modified_gmt":"2025-09-05T07:53:38","slug":"retention-rate","status":"publish","type":"post","link":"https:\/\/mixdesk.com\/blog\/en\/retention-rate\/","title":{"rendered":"90% of overseas projects fail because the customer retention rate is too low! Teach you hand in hand to build a high-repurchase overseas user body from 0-1"},"content":{"rendered":"<p>In the growth formula of overseas business, \u201cnew customer acquisition\u201d is often placed in the spotlight. But it is often loyal old customers who can continue to support business growth. According to<a href=\"https:\/\/hbr.org\/2014\/10\/the-value-of-keeping-the-right-customers?autocomplete=true\">McKinsey Data<\/a>It shows that in overseas markets, for every 5% increase in customer retention rate, corporate profits can increase by 25%-95%.<\/p>\n\n\n\n<p>But the reality is that 80% of overseas teams are still repeating the misunderstanding of \u201cregaining customers and retaining customers lightly&#034;-this article will disassemble the core logic of customer retention in overseas business, from optimizing the customer experience and enhancing brand stickiness to data-driven personalized marketing, and comprehensively analyze how to enhance customer loyalty and long-term value..<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/09\/image-4-1024x683.jpeg\" alt=\"\" class=\"wp-image-3905\" style=\"width:717px;height:auto\" srcset=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/09\/image-4-1024x683.jpeg 1024w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/09\/image-4-300x200.jpeg 300w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/09\/image-4-768x512.jpeg 768w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/09\/image-4-1536x1024.jpeg 1536w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/09\/image-4-2048x1365.jpeg 2048w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/09\/image-4-18x12.jpeg 18w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/09\/image-4-630x420.jpeg 630w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/09\/image-4-696x464.jpeg 696w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/09\/image-4-1068x712.jpeg 1068w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/09\/image-4-1920x1280.jpeg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div 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class=\"eb-toc__list-wrap\"><ul class='eb-toc__list'><li><a href=\"#eb-table-content-0\">1. Break first and then stand up: 3 Cognitive misunderstandings about the retention rate of Overseas Business customers<\/a><ul class='eb-toc__list'><li><a href=\"#eb-table-content-1\">Myth 1: Treat \u201coverseas customers\u201d as a &#034;unified group\u201d and ignore localization differences<\/a><li><a href=\"#eb-table-content-2\">Myth 2: Customer maintenance is only done \u201cwhen the customer is going to be lost\u201d, and the golden window period is missed.<\/a><li><a href=\"#eb-table-content-3\">Myth 3: Using \u201ddomestic retention experience&#034; to apply overseas, ignoring platform rules and user habits<\/a><\/li><\/ul><li><a href=\"#eb-table-content-4\">2. The whole process of landing: 4-step retention skills from \u201cnew customer first order\u201d to &#034;loyal users\u201d<\/a><ul class='eb-toc__list'><li><a href=\"#eb-table-content-5\">Stage 1: 0-7 days after the first order (goal: Build trust and eliminate concerns)<\/a><li><a href=\"#eb-table-content-6\">Stage 2: 15-30 days after the first order (goal: Activate demand and guide repurchase)<\/a><li><a href=\"#eb-table-content-7\">Stage 3: After 2-3 repurchases (goal: Cultivate habits and increase stickiness)<\/a><li><a href=\"#eb-table-content-8\">Stage 4: repurchase more than 4 times (goal: stimulate fission and expand influence)<\/a><\/li><\/ul><li><a href=\"#eb-table-content-9\">3. Tool empowerment: choose tools that efficiently improve customer retention and reduce the threshold for landing<\/a><ul class='eb-toc__list'><li><a href=\"#eb-table-content-10\">1.  Customer reach tools: multi-channel adaptation + localized and accurate push<\/a><li><a href=\"#eb-table-content-11\">2.  Data tracking tool: full link access + easy visualization and interpretation<\/a><li><a href=\"#eb-table-content-12\">3.  Localization service tools: solve the exclusive pain points of overseas customers<\/a><\/li><\/ul><li><a href=\"#eb-table-content-14\">4. The core of improving customer loyalty-treating customers as \u201clocals\u201d rather than &#034;traffic\u201d<\/a><\/ul><\/div><\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">1. Break first and then stand up: 3 Cognitive misunderstandings about the retention rate of Overseas Business customers<\/h2>\n\n\n\n<p>Before building a retention system, we must first avoid those \u201cseemingly correct\u201d traps. These misunderstandings often cause overseas companies to invest a lot of resources, but they do not get the ideal retention effect.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/09\/image-3-1024x683.jpeg\" alt=\"\" class=\"wp-image-3904\" style=\"width:753px;height:auto\" srcset=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/09\/image-3-1024x683.jpeg 1024w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/09\/image-3-300x200.jpeg 300w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/09\/image-3-768x512.jpeg 768w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/09\/image-3-1536x1024.jpeg 1536w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/09\/image-3-2048x1365.jpeg 2048w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/09\/image-3-18x12.jpeg 18w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/09\/image-3-630x420.jpeg 630w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/09\/image-3-696x464.jpeg 696w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/09\/image-3-1068x712.jpeg 1068w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/09\/image-3-1920x1280.jpeg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Myth 1: Treat \u201coverseas customers\u201d as a &#034;unified group\u201d and ignore localization differences<\/h3>\n\n\n\n<p>Many overseas teams use a set of retention strategies to deal with the global market: sending \u201cbargaining coupons\u201d to European and American customers is as inefficient as promoting \u201cnon-religious products\u201d to Middle Eastern customers. For example, a cross-border clothing brand once pushed a \u201climited-time 30% off\u201d promotional email to users in the Middle East during the holy month of Ramadan, but because it did not consider the local cultural habit of \u201creducing consumption and entertainment during the holy month of Ramadan\u201d, the opening rate was less than 2%, which caused some users to resent.<\/p>\n\n\n\n<p><strong>the truth<\/strong>: Customers in different regions have completely different sensitivity to \u201dretention incentives&#034;. Users in Europe and the United States value \u201cpersonalized service\u201d (such as exclusive customer service and customized product recommendations), users in Southeast Asia have a strong response to \u201csmall cash back\u201d, while users in the Middle East value \u201cbrand cultural adaptability\u201d (such as payment methods that comply with Islamic law, products without exposed design).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Myth 2: Customer maintenance is only done \u201cwhen the customer is going to be lost\u201d, and the golden window period is missed.<\/h3>\n\n\n\n<p>The retention actions of many overseas companies focus on emergency scenarios such as \u201cusers are not active for 30 days\u201d and \u201corder cancellation\u201d, but ignore the more critical \u201c7 days after the first order\u201d-this is the golden period for building customer trust.<a href=\"https:\/\/www.paddle.com\/resources\/saas-retention-strategies\">According to statistics<\/a>, For customers who take the initiative to serve once within 7 days of the first order, the 3-month retention rate is 40% higher than that of the non-service group; and when the user does not log in for 15 consecutive days before contacting, the recovery success rate is less than 15%.<\/p>\n\n\n\n<p><strong>the truth<\/strong>:Customer retention is the work of the \u201cwhole life cycle\u201d, not a \u201cfire-fighting\u201d remedy. From the \u201clogistics tracking reminder\u201d after the customer places the order, to the \u201cgetting started guidance\u201d after using the product, to the \u201cdemand mining\u201d before the repurchase, each node needs to design a corresponding retention action.<\/p>\n\n\n\n<p><strong>case\uff1a<\/strong>However, many small and medium-sized overseas companies often have limited manpower and difficulty adapting to multiple markets, making it difficult to hold on to the golden period of \u201c7 days after the first order\u201d-manual reminders are easy to miss, and the wrong language can hurt trust. A brand has been in trouble as a result: the first order has a low 7-day mobile service rate, and the 3-month retention rate is only 28%. But in the access<a href=\"https:\/\/mixdesk.com\/blog\/en\/\">Mixdesk Smart Online Customer Service<\/a>After that, the situation has completely changed: through the automated workflow of the platform, the system automatically matches the customer&#039;s region and needs-sending German logistics links to German customers, pushing reminders to Middle Eastern customers to avoid the daytime hours of Ramadan, and attaching safety guidelines by product type (such as children&#039;s furniture). In the end, the 7-day service rate of the first order soared, and the 3-month retention rate jumped to 63%. At the same time, the workload of customer service was greatly reduced, and the critical retention period was stabilized without additional investment.<\/p>\n\n\n\n<div class=\"wp-block-cover aligncenter has-small-font-size\" style=\"min-height:237px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-black-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center is-image-fill has-background\" style=\"background-color:#70d28961;font-size:29px;grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-1024x659.png);background-position:50% 50%\"><img decoding=\"async\" width=\"1024\" height=\"659\" src=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-1024x659.png\" alt=\"\" class=\"wp-image-2643 size-full\" srcset=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-1024x659.png 1024w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-300x193.png 300w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-768x494.png 768w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-1536x989.png 1536w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-18x12.png 18w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-653x420.png 653w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-696x448.png 696w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-1068x687.png 1068w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1.png 1616w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-left has-white-color has-text-color\" style=\"font-size:12px\">Mixdesk is an overseas multi-channel intelligent customer communication platform that can unify multiple channels such as Facebook, Instagram, WhatsApp, Line, Telegram, and Email to help companies communicate and serve customers. Mixdesk also supports AI employee functions, allowing enterprises to achieve more efficient automated customer service.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill\" style=\"font-size:14px\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/chat.mix-chat.com\/chatlink.html?eid=bebf26f4921fc35e78530a3a00b4bd96&amp;utm=blog\" style=\"border-radius:13px;background-color:#00da5d\" target=\"_blank\" rel=\"noreferrer noopener\">Consult now<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Myth 3: Using \u201ddomestic retention experience&#034; to apply overseas, ignoring platform rules and user habits<\/h3>\n\n\n\n<p>The \u201ccommunity fission\u201d and \u201ccircle of Friends advertising recall&#034; commonly used in China may be completely invalid in overseas markets. For example, if an overseas e-commerce company wants to copy the domestic \u201cWeChat mass coupon\u201d gameplay and posts a large number of discount links in Facebook groups, the account will be blocked due to violations of the platform&#039;s \u201cover-marketing\u201d rules, but a group of active customers will be lost; there are also teams that send \u201cSMS marketing\u201d to users in Europe and the United States, but there is no such thing.Realizing that local users have a very high degree of disgust with \u201cunauthorized text messages\u201d, the unsubscribe rate has increased significantly.<\/p>\n\n\n\n<p><strong>the truth<\/strong>: Overseas retention must be adapted to the local &#034;platform ecology\u201d and &#034;user habits&#034;: the European and American markets rely on &#034;EMAIL + WhatsApp\u201d to reach, and Southeast Asia gives priority to \u201cLINE + SMS&#034;, and it is necessary to obtain the user&#039;s \u201cmarketing authorization&#034; in advance (such as the \u201cdouble confirmation\u201d required by the EU&#039;s GDPR); At the same time, To comply with local platform rules, such as Facebook prohibits \u201cinducing sharing\u201d, and Amazon does not allow \u201cguiding customers away from platform communication.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. The whole process of landing: 4-step retention skills from \u201cnew customer first order\u201d to &#034;loyal users\u201d<\/h2>\n\n\n\n<p>Based on the life cycle of overseas customers, we can disassemble 4 key stages, each corresponding to different retention goals and landing methods, and adapt to different overseas scenarios such as cross-border e-commerce, SaaS, and hardware.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"700\" src=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/09\/image-5-1024x700.jpeg\" alt=\"\" class=\"wp-image-3906\" style=\"width:746px;height:auto\" srcset=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/09\/image-5-1024x700.jpeg 1024w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/09\/image-5-300x205.jpeg 300w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/09\/image-5-768x525.jpeg 768w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/09\/image-5-1536x1050.jpeg 1536w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/09\/image-5-2048x1400.jpeg 2048w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/09\/image-5-18x12.jpeg 18w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/09\/image-5-615x420.jpeg 615w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/09\/image-5-218x150.jpeg 218w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/09\/image-5-696x476.jpeg 696w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/09\/image-5-1068x730.jpeg 1068w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/09\/image-5-1920x1312.jpeg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Stage 1: 0-7 days after the first order (goal: Build trust and eliminate concerns)<\/h3>\n\n\n\n<p>After the customer completes the first order, the most worried thing is \u201cwhether the product meets expectations\u201d, \u201cwhether the logistics is smooth\u201d, and \u201cwhether the after-sales service is guaranteed\u201d-the core of the retention action at this time is to \u201creduce anxiety and strengthen trust.\u201d<\/p>\n\n\n\n<p><strong>Cross-border e-commerce scene: After-sales follow-up of &#034;Transparency + localization&#034;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Logistics transparency<\/strong>: Use local users<a href=\"https:\/\/mixdesk.com\/blog\/en\/multilingual-ai-customer-service-2\/\">Familiar way<\/a>Synchronize logistics information. For example, SEND A \u201cUSPS logistics tracking link\u201d to U.S. customers with an English \u201cAbnormal situation handling guide\u201d; use LINE to push \u201clogistics progress in local language\u201d to Southeast Asian customers to avoid the problem of \u201cEnglish logistics information cannot be understood\u201d. A cross-border home furnishing e-commerce company has conducted a test and the return rate of customers who sent 2 localized logistics reminders within 3 days after the first order was 25% lower than that of the non-reminder group.<\/li>\n\n\n\n<li><strong>Active after-sales contact<\/strong>: Within 24 hours after the first order is received, use &#034;SMS\/email&#034; to send \u201cUsage tips\u201d + &#034;After-sales contact information&#034;. For example, to European customers who buy coffee machines, send \u201chow to adapt to the local voltage\u201d and \u201c3 kinds of coffee making tutorials\u201d, and attach a \u201c24-hour customer service mailbox\u201d in the local language, instead of just leaving a domestic 400 phone number.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Stage 2: 15-30 days after the first order (goal: Activate demand and guide repurchase)<\/h3>\n\n\n\n<p>After passing the trust period, customers begin to have the possibility of \u201csecondary consumption\u201d. At this time, the core of the retention action is to \u201ctap potential demand and give reasons for repurchase.\u201d<\/p>\n\n\n\n<p><strong>Cross-border e-commerce shopping mall scene: &#034;Personalized recommendation + Localized scene marketing\u201d<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Accurate recommendation based on the first order<\/strong>: Avoid pushing \u201cmen&#039;s sports shoes\u201d to customers who have bought \u201cbaby milk powder\u201d. An overseas maternal and infant e-commerce company analyzed the customer&#039;s first order data to give users who have bought \u201c0-6 months baby diapers\u201d a combination discount of \u201c6-12 months diapers + food supplement tools\u201d when the baby is almost 6 months old. The repurchase conversion rate is 50% higher than the random recommendation.%.<\/li>\n\n\n\n<li><strong>Bind local festivals \/ scenes<\/strong>: For example, for European customers, the \u201cWish List pre-order discount\u201d is pushed 2 weeks before the \u201cBlack Friday\u201d (lock in demand in advance), and the \u201cfamily gathering set\u201d (adapted to holiday scenes) is pushed for Southeast Asian customers \u201c1 month before Eid Al-Fitr\u201d. A cross-border beauty brand launched a \u201cfamily gift box\u201d before the \u201cAutumn evening&#034; (similar to the Mid-Autumn Festival) in South Korea, and marked \u201cMid-Autumn Gifts suitable for parents\u201d on the details page, increasing the repurchase rate by 28%.<\/li>\n<\/ul>\n\n\n\n<p><strong>Hardware going to sea scenario: \u201cConsumables \/ accessories binding + Usage scenario expansion\u201d<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Consumables reminder to repurchase<\/strong>: For hardware products that need to replace consumables regularly, a \u201cconsumables replenishment reminder\u201d will be pushed 15 days in advance. For example, a brand of overseas printer that uses device networking data to send users an \u201cexclusive discount code + local delivery link\u201d when the ink cartridge is about to run out, and the repurchase rate of consumables is 60% higher than that of the manual purchase group; a brand of sweeping robot pushes the \u201cfilter after 3 months of use\u201d. \u201cThe combination discount of filter + side brush&#034; helps to increase the repurchase rate of accessories.<\/li>\n\n\n\n<li><strong>Expand usage scenarios<\/strong>: Recommend \u201cextended functions of hardware\u201d to customers to stimulate new demand. For example, a certain overseas projector brand introduced a set of \u201cprojection screen + 3D glasses\u201d to customers who purchased the basic model, with a \u201chome theater construction tutorial\u201d to guide customers to upgrade usage scenarios, and the repurchase rate of related accessories has been significantly increased.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Stage 3: After 2-3 repurchases (goal: Cultivate habits and increase stickiness)<\/h3>\n\n\n\n<p>When customers have completed 2-3 repurchases, they have initially recognized the brand. At this time, they need to make repurchases a habit through \u201clong-term incentives\u201d to avoid being attracted by competing products.<\/p>\n\n\n\n<p><strong>General skill 1: Build a &#034;localized membership system\u201d and refuse \u201cglobal unified points\u201d<\/strong><\/p>\n\n\n\n<p>The needs of overseas customers for the membership system value \u201cactual rights and interests\u201d rather than \u201cnumber of points\u201d more than domestic ones. For example\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>European and American markets: member rights and interests can be set up \u201cfree return and exchange&#034;, &#034;exclusive customer service channel\u201d\u201c \u201dpriority purchase of customized products&#034;\uff1b<\/li>\n\n\n\n<li>Southeast Asian market: Members can provide \u201csmall cash back\u201d (such as a cash coupon of US 55 for every US\u6d88\u8d39 100 spent) and &#034;offline pick-up priority service\u201d (adapted to the local habit of \u201dliking offline pick-up&#034;)\uff1b<\/li>\n\n\n\n<li>Middle East market: Member rights and interests must be in line with local culture, such as \u201cinstallment payment in accordance with Islamic law\u201d and \u201cexclusive gift box for Ramadan\u201d.<\/li>\n<\/ul>\n\n\n\n<p><strong>General tip 2: \u201cInteract regularly\u201d to keep the brand in the customer&#039;s vision<\/strong><\/p>\n\n\n\n<p>Interaction is not &#034;sending promotional advertisements\u201d, but \u201cproviding value\u201d\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cross-border e-commerce: send \u201clocalized life guides\u201d to customers, such as \u201cwinter home warmth skills\u201d (with related product recommendations) to European customers, and \u201crainy season moisture-proof storage methods\u201d (related storage products) to Southeast Asian customers.\uff1b<\/li>\n\n\n\n<li>SaaS tools: Regularly push \u201cindustry cases\u201d, such as sending \u201ccases of using our tools to improve the efficiency of order processing by 30%\u201d to cross-border seller customers, and \u201csolutions to reduce management costs by 40% with our system\u201d to overseas educational institutions.\uff1b<\/li>\n\n\n\n<li>Hardware brand: Share \u201cproduct usage skills\u201d, such as sending \u201cbrewing parameters of different coffee beans\u201d to coffee machine customers, and \u201c3 ways to improve projection clarity during the day\u201d to projector customers.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Stage 4: repurchase more than 4 times (goal: stimulate fission and expand influence)<\/h3>\n\n\n\n<p>Loyal customers are not only \u201chigh repurchase groups\u201d, but also \u201coverseas propagandists\u201d of brands-their recommendations are more convincing than advertisements, and they bring new customers.<a href=\"https:\/\/www.nielsen.com\/zh\/insights\/2021\/beyond-martech-building-trust-with-consumers-and-engaging-where-sentiment-is-high\/\">Higher retention rate<\/a>\u3002<\/p>\n\n\n\n<p><strong>Landing technique 1: Design &#034;localized fission incentives\u201d to avoid \u201cdomestic new routines\u201d<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>European and American markets: suitable for \u201ctwo-way rewards&#034;. If a customer recommends a friend to buy, the referrer will get a &#034; \u7f8e\u514320 no threshold coupon\u201d, and the referrer will get a &#034;10% off the first order\u201d.\uff1b<\/li>\n\n\n\n<li>Southeast Asian market: \u201cSmall cash rewards\u201d are more effective. If you recommend 1 person to place an order, the referrer will get &#034;IDR 5,000 cash back\u201d, and it can be credited to the local e-wallet immediately.\uff1b<\/li>\n\n\n\n<li>Middle East market: \u201cIncentive mechanism\u201c is indispensable. If 3 people are recommended to become members, they can get \u201dbrand-customized Islamic-style gifts&#034;.<\/li>\n<\/ul>\n\n\n\n<p><strong>Landing technique 2: Let loyal customers participate in &#034;brand building&#034; and enhance their sense of belonging<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Invite customers to participate in &#034;product research\u201d: When an overseas beauty brand develops &#034;exclusive lipsticks for the Middle East market\u201d, it invites 100 loyal customers to vote for \u201ccolor number\u201d and &#034;packaging design&#034;. The sales volume of the final product in the first month is 3 times higher than that of ordinary products, and the customers who participated in the research repurchased it.Rate of 90%\uff1b<\/li>\n\n\n\n<li>Create a &#034;customer case library\u201d: organize and localize the experience of loyal customers, post it on the brand&#039;s official website and social accounts, and provide customers with \u201cexclusive exposure rewards\u201d (such as free membership upgrades). It can not only enhance brand trust, but also enhance the willingness of customers to participate in the case recommendation.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">3. Tool empowerment: choose tools that efficiently improve customer retention and reduce the threshold for landing<\/h2>\n\n\n\n<p>For small and medium-sized overseas enterprises, the core of tool empowerment is not \u201cstacking functions\u201d, but \u201caccurately matching overseas scenarios + reducing cross-tool losses\u201d. Overseas retention needs to focus on covering the three major links of &#034;customer reach\u201d\u201c &#034;Data tracking\u201d and &#034;localization services&#034;. Choosing the right tools can increase retention efficiency by more than 50%, while inefficient tool combinations will increase operating costs-The following starts from the tool requirements of each link and combines the actual combat scenarios to disassemble and select the types.Logic helps companies avoid the pit of \u201dmulti-tool switching&#034;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.  Customer reach tools: multi-channel adaptation + localized and accurate push<\/h3>\n\n\n\n<p>The key pain point for overseas customers to reach is \u201cchannel dispersion + language\/culture adaptation difficulty\u201d: European and American customers are used to EMAIL+WhatsApp, Southeast Asia relies on LINE, and the Middle East commonly uses Telegram. If you use multiple independent tools to manage, you not only need to switch accounts repeatedly, but also prone to &#034;missed push from a certain channel\u201d\u201cThe problem of \u201dlanguage template mismatch&#034;.&nbsp;<\/p>\n\n\n\n<p>The ideal reach tool needs to meet three conditions: \u2460 Native docking with mainstream overseas channels, no need to develop separately; \u2461 Comes with a multi-language template library to adapt to different market cultures; and \u652f\u6301 supports A\/B testing to optimize the push effect.&nbsp;<\/p>\n\n\n\n<p>Many small and medium-sized overseas companies have been caught in a &#034;multi-tool melee\u201d: using Mailchimp to send emails, logging in to WhatsApp Business to send notifications separately, and relying on manual transmission of content to LINE. Not only is it time-consuming, but it is also often because they are not familiar with the local situation and step on the pit. And like<a href=\"https:\/\/mixdesk.com\/blog\/en\/\">Mixdesk<\/a>This kind of integrated tool can solve these problems at once\u2014\u2014<a href=\"https:\/\/mixdesk.com\/blog\/en\/multilingual-ai-customer-service-2\/\">Built-in language template library<\/a>\uff0c<a href=\"https:\/\/mixdesk.com\/blog\/en\/multi-account-social-media-management\/\">Native docking with WhatsApp, LINE, Telegram and other channels<\/a>, The background can be uniformly set to &#034;push by region&#034;; It also comes with A\/B testing function, which can compare the opening rate of different titles. For example, the test found that the opening rate of \u201dproduct recommendation emails with customer nicknames\u201c is 20% higher than that of \u201dgeneral discount emails&#034;, and the system will automatically optimize subsequent push.Strategy, no need for manual statistics.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-cover aligncenter has-small-font-size\" style=\"min-height:237px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-black-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center is-image-fill has-background\" style=\"background-color:#70d28961;font-size:29px;grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-1024x659.png);background-position:50% 50%\"><img decoding=\"async\" width=\"1024\" height=\"659\" src=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-1024x659.png\" alt=\"\" class=\"wp-image-2643 size-full\" srcset=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-1024x659.png 1024w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-300x193.png 300w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-768x494.png 768w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-1536x989.png 1536w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-18x12.png 18w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-653x420.png 653w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-696x448.png 696w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-1068x687.png 1068w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1.png 1616w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-left has-white-color has-text-color\" style=\"font-size:12px\">Mixdesk is an overseas multi-channel intelligent customer communication platform that can unify multiple channels such as Facebook, Instagram, WhatsApp, Line, Telegram, and Email to help companies communicate and serve customers. Mixdesk also supports AI employee functions, allowing enterprises to achieve more efficient automated customer service.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill\" style=\"font-size:14px\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/chat.mix-chat.com\/chatlink.html?eid=bebf26f4921fc35e78530a3a00b4bd96&amp;utm=blog\" style=\"border-radius:13px;background-color:#00da5d\" target=\"_blank\" rel=\"noreferrer noopener\">Consult now<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2.  Data tracking tool: full link access + easy visualization and interpretation<\/h3>\n\n\n\n<p>For tracking data retained overseas, I am most afraid of \u201cdata fragmentation\u201d-for example, the customer&#039;s browsing data on independent websites is in GA4, the purchase is recorded in the e-commerce background, and the interaction behavior is in social tools. If you want to analyze the &#034;reasons for not repurchasing within 7 days after the first order\u201d, you need to derive across 3 tools.According to data, small and medium-sized teams simply don&#039;t have the energy to do in-depth analysis.&nbsp;<\/p>\n\n\n\n<p>Easy-to-use data tracking tools need to have the characteristics of &#034;full link coverage + low threshold interpretation&#034;: \u2460 It can track the full path of &#034;customer source-browsing-order-repurchase-silence&#034;; \u2461 It supports splitting data by \u201cRegion\/device\/purchase frequency&#034; to visually see the retention of different markets.Differences; 3. Visualization of reports, you can understand key information such as \u201chigh bounce rate of repurchase page\u201d and \u201cshort customer response period in a certain region\u201d without knowing the code.&nbsp;<\/p>\n\n\n\n<p>Many companies used the combination of GA4+Zoho CRM in the early days, but found that \u201cthe behavior data of GA4 does not match the customer tags of CRM\u201d, and they need to manually derive the data to match. and<a href=\"https:\/\/mixdesk.com\/blog\/en\/\">Mixdesk<\/a>Such tools integrate \u201dbehavior tracking + life cycle management&#034; in the same background, eliminating the need to switch across tools and eliminating the trouble of manual screening.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.  Localization service tools: solve the exclusive pain points of overseas customers<\/h3>\n\n\n\n<p>There are obvious differences between the retention barriers of overseas customers and the domestic market: \u2460 Language communication barriers, English customer service cannot meet the needs of customers in Southeast Asia\/the Middle East; \u2461 Cross-time zone after-sales lag, cross-time zone service leads to delays in problems.&nbsp;<\/p>\n\n\n\n<p>To solve these two problems, the selection of tools needs to focus on the two cores of \u201clanguage adaptation depth\u201d and \u201cresponse efficiency improvement\u201d, and must meet the \u201cdata access&#034;-for example, customer service can directly retrieve the customer&#039;s historical consultation records and order information without repeated inquiries; it can automatically match and correspond across time zones.Service resources during the time period to avoid customers waiting.&nbsp;<\/p>\n\n\n\n<p>Under the traditional model, companies often fall into the dilemma of \u201ca single tool cannot be balanced&#034;, and like<a href=\"https:\/\/mixdesk.com\/blog\/en\/\">Mixdesk Intelligent Online Customer Service Platform<\/a>, Can solve these two major pain points in a targeted manner: first, it supports real-time translation and dialogue in more than 100 languages around the world, and can automatically assign corresponding language agents according to the customer&#039;s region-matching Thai language specialists to Thai customers, docking native customer service to Arabic customers, and also supporting \u201cdialect-assisted translation\u201d; on the other hand, for cross-border translation, it can support &#034;dialect-assisted translation&#034;.In response to time zone issues, Mixdesk&#039;s \u201cIntelligent scheduling + work order priority\u201d function will automatically operate--consultations in different time zones such as the Middle East and Europe will be assigned to online customer service during the corresponding time period. At the same time, intelligent response support&nbsp;<a href=\"https:\/\/mixdesk.com\/blog\/en\/ai-customer-service-is-available-24-7\/\">7*24 all-weather automated customer service<\/a>, Reduce the pressure on manual customer service.<\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-top has-text-color has-background has-link-color wp-elements-9c6ee9ae044820660b1d6d124747c451\" style=\"color:#fffdc7;background-color:#121c1c;grid-template-columns:auto 60%\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group has-link-color wp-elements-f2de3e70f8024084c2bdddf6c2212f77\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\" style=\"font-size:48px;font-weight:700;line-height:1.15\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">Mixdesk <br>AI Agent<\/mark><\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-b5d18a43ccde08f87061c6c1720ea8fd\" style=\"color:#fffdc7\"><a href=\"https:\/\/mixdesk.com\/blog\/en\/\"><strong>Learn More<\/strong>&nbsp;\u2192<\/a><\/p>\n<\/div><\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-1024x683.jpeg\" alt=\"\" class=\"wp-image-1892 size-full\" srcset=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-1024x683.jpeg 1024w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-300x200.jpeg 300w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-768x512.jpeg 768w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-1536x1024.jpeg 1536w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-2048x1365.jpeg 2048w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-18x12.jpeg 18w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-630x420.jpeg 630w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-696x464.jpeg 696w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-1068x712.jpeg 1068w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-1920x1280.jpeg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>More importantly, data is accessible: when customer service receives customers in the Mixdesk background, it can directly see the customer&#039;s historical consultation records, purchase product models and other information, without repeated confirmation; when customers query through the self-service knowledge base, the system will also recommend relevant answers based on their past questions, greatly improving efficiency.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. The core of improving customer loyalty-treating customers as \u201clocals\u201d rather than &#034;traffic\u201d<\/h2>\n\n\n\n<p>Improving customer stickiness is the cornerstone of the success of any overseas company. By optimizing the customer experience, enhancing brand stickiness, and implementing data-driven personalized marketing, companies can increase customer loyalty and reduce churn rates, thereby achieving long-term business growth. Customers are not only the assets of the company, but also the core force to promote the brand to the world. Only on the basis of refined operations can overseas companies stand out in the highly competitive global market.<\/p>","protected":false},"excerpt":{"rendered":"<p>Enhancing customer stickiness is the cornerstone of the success of any overseas enterprise. By optimizing customer experience, enhancing brand stickiness, and implementing data-driven personalized marketing, enterprises can increase customer loyalty, reduce churn rates, and thereby achieve long-term business growth.<\/p>","protected":false},"author":5,"featured_media":3974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_eb_attr":"","footnotes":""},"categories":[90],"tags":[],"class_list":{"0":"post-3895","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cross-border"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>90%\u7684\u51fa\u6d77\u9879\u76ee\u8d25\u5728\u5ba2\u6237\u7559\u5b58\u7387\u592a\u4f4e\uff01\u624b\u628a\u624b\u6559\u4f60\u4ece0-1\u6784\u5efa\u9ad8\u590d\u8d2d\u6d77\u5916\u7528\u6237\u4f53 -<\/title>\n<meta name=\"description\" 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