{"id":4366,"date":"2025-10-22T10:20:00","date_gmt":"2025-10-22T02:20:00","guid":{"rendered":"https:\/\/mixdesk.com\/blog\/?p=4366"},"modified":"2025-10-22T10:03:37","modified_gmt":"2025-10-22T02:03:37","slug":"festival-marketing","status":"publish","type":"post","link":"https:\/\/mixdesk.com\/blog\/en\/festival-marketing\/","title":{"rendered":"&#034;Black Five\u201d is approaching! 6 tips to make it easy for you to deal with WhatsApp holiday marketing"},"content":{"rendered":"<p><em>Author of this article\uff1a<a href=\"https:\/\/mixdesk.com\/blog\/en\/author\/fiona\/\">Fiona<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">quote<\/h2>\n\n\n\n<p>Let&#039;s start today&#039;s article with a short story\uff1a<\/p>\n\n\n\n<p>Suppose you are &#034;Trendy Fashion\u201d, an e-commerce store specializing in fashion women&#039;s clothing. Every holiday, your business volume will surge. This is your busiest period of the year, full of challenges, but it also means huge business opportunities.<\/p>\n\n\n\n<p>Last Halloween, Lily, the founder of Trendy Fashion, was very confident. She knew that she had to attract customers through regular channels such as email marketing and social media advertising. But even so, there are still many potential customers who have missed the promotion due to busy or neglect. Lily suddenly realized that many customers still rely on instant messaging to interact with brands, especially WhatsApp. She decided to pass<a href=\"https:\/\/mixdesk.com\/blog\/en\/whatsapp-version-2\/\">&nbsp;WhatsApp Business account<\/a>To change all this.<\/p>\n\n\n\n<p>After some strategic adjustments, Lily did the following things before the &#034;Black Friday\u201d last year\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use tools to push limited-time offers and custom messages for holiday specials in advance.<\/li>\n\n\n\n<li>Set up automated replies in advance to handle customer inquiries.<\/li>\n\n\n\n<li>Provide one-to-one customer service to ensure a smooth shopping experience for customers.<\/li>\n<\/ul>\n\n\n\n<p>As a result, Trendy Fashion&#039;s sales increased by 30% during the \u201cBlack Friday\u201d period, which significantly increased sales compared to the previous period, and even attracted more new customers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"696\" src=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/10\/image-16-1024x696.jpeg\" alt=\"\" class=\"wp-image-4371\" srcset=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/10\/image-16-1024x696.jpeg 1024w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/10\/image-16-300x204.jpeg 300w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/10\/image-16-768x522.jpeg 768w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/10\/image-16-1536x1044.jpeg 1536w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/10\/image-16-2048x1393.jpeg 2048w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/10\/image-16-18x12.jpeg 18w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/10\/image-16-618x420.jpeg 618w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/10\/image-16-696x473.jpeg 696w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/10\/image-16-1068x726.jpeg 1068w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/10\/image-16-1920x1306.jpeg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>This year&#039;s &#034;Black Friday\u201d is approaching. How can you use WhatsApp to improve your company&#039;s sales performance just like Lily? This article will provide you with 6 strategies to help you stand out.<\/p>\n\n\n<div class=\"wp-block-table-of-contents-block-table-of-contents-block\"><div class=\"eb-parent-wrapper eb-parent-eb-toc-bqte3\"><div class=\"eb-toc-container eb-toc-bqte3  eb-toc-is-not-sticky eb-toc-not-collapsible eb-toc-initially-not-collapsed eb-toc-scrollToTop style-1\" data-scroll-top=\"false\" data-scroll-top-icon=\"fas fa-angle-up\" data-collapsible=\"false\" data-sticky-hide-mobile=\"false\" data-sticky=\"false\" data-scroll-target=\"scroll_to_toc\" data-copy-link=\"false\" data-editor-type=\"\" data-hide-desktop=\"false\" data-hide-tab=\"false\" data-hide-mobile=\"false\" data-itemcollapsed=\"false\"><div class=\"eb-toc-header\"><div class=\"eb-toc-title\">Table of contents\uff1a<\/div><\/div><div class=\"eb-toc-wrapper\" 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\\u5e74 WhatsApp Business \\u8282\\u65e5\\u8425\\u9500\\uff0c\\u201c\\u7cbe\\u51c6+\\u81ea\\u52a8\\u5316\\u201d\\u662f\\u5173\\u952e&quot;,&quot;value&quot;:&quot;\\u603b\\u7ed3\\uff1a2025-\\u5e74-whatsapp-business-\\u8282\\u65e5\\u8425\\u9500\\uff0c\\u7cbe\\u51c6\\u81ea\\u52a8\\u5316\\u662f\\u5173\\u952e&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;FAQ&quot;,&quot;value&quot;:&quot;faq&quot;,&quot;isDelete&quot;:false}]\" data-smooth=\"true\" data-top-offset=\"\"><div class=\"eb-toc__list-wrap\"><ul class='eb-toc__list'><li><a href=\"#eb-table-content-0\">quote<\/a><li><a href=\"#eb-table-content-1\">Figure it out first: why is your WhatsApp Business holiday marketing \u201cineffective\u201d?<\/a><ul class='eb-toc__list'><li><a href=\"#eb-table-content-2\">1.  Customer layering is vague, and the message is \u201cone size fits all\u201d<\/a><li><a href=\"#eb-table-content-3\">2.  The content lacks a sense of festival and personalization<\/a><li><a href=\"#eb-table-content-4\">3.  Unresponsive, missed the peak holiday transaction<\/a><li><a href=\"#eb-table-content-5\">4.  The data cannot be restored, so next time it will be \u201cby feeling\u201d.<\/a><\/li><\/ul><li><a href=\"#eb-table-content-6\">6 practical strategies for WhatsApp Business holiday marketing: from &#034;mass distribution\u201d to &#034;explosive orders\u201d<\/a><ul class='eb-toc__list'><li><a href=\"#eb-table-content-7\">Strategy 1: layering according to &#034;holiday needs + customer value&#034; to make messages hit accurately<\/a><li><a href=\"#eb-table-content-8\">Strategy 2: Create \u201cfestive + personalized&#034; content to increase willingness to interact<\/a><li><a href=\"#eb-table-content-9\">Strategy 3: Use \u201dautomated workflow&#034; to cope with the peak of holiday consultation<\/a><li><a href=\"#eb-table-content-10\">Strategy 4: Linkage \u201cmulti-channel\u201d to amplify the effect of holiday traffic<\/a><li><a href=\"#eb-table-content-11\">Strategy 5: Operate in compliance to avoid account blocking during the holiday season<\/a><li><a href=\"#eb-table-content-12\">Strategy 6: Data resubmission after the holiday to build up strength for the next marketing<\/a><\/li><\/ul><li><a href=\"#eb-table-content-13\">Summary: For WhatsApp Business holiday marketing in 2025, &#034;Precision + automation&#034; is the key<\/a><ul class='eb-toc__list'><li><a href=\"#faq\">FAQ<\/a><\/li><\/ul><\/ul><\/div><\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Figure it out first: why is your WhatsApp Business holiday marketing \u201cineffective\u201d?<\/h2>\n\n\n\n<p>Many businesses equate holiday marketing with \u201cmass discount news\u201d, but ignore it.<a href=\"https:\/\/mixdesk.com\/blog\/en\/customer-conversion-rate-wa\/\">&nbsp;WhatsApp&nbsp;<\/a>The differences between the private domain attributes and customer needs, these 4 pain points directly lead to the transformation of the crotch\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.  Customer layering is vague, and the message is \u201cone size fits all\u201d<\/h3>\n\n\n\n<p>Put all customers in one list and send a unified \u201d20% off the whole audience&#034; message-new customers feel \u201cunfamiliar with advertising, dare not believe it\u201d, old customers feel \u201cno exclusive benefits, insincere\u201d, VIP customers feel \u201clike ordinary customers, not taken seriously\u201d, the opening rate is naturally sluggish.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.  The content lacks a sense of festival and personalization<\/h3>\n\n\n\n<p>Many businesses are in<a href=\"https:\/\/mixdesk.com\/blog\/en\/facebook-chat-order\/\">&nbsp;Facebook&nbsp;<\/a>Or When sending in groups on WhatsApp, only cold \u201cpromotional messages\u201d or \u201cdiscount codes\u201d are sent, ignoring the festive cultural atmosphere and the personalized experience of customers. Such content can neither arouse emotional resonance, nor can it be easily misjudged by users as \u201dmass spam.&#034;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.  Unresponsive, missed the peak holiday transaction<\/h3>\n\n\n\n<p>The number of customer inquiries surged during the holiday season, and labor<a href=\"https:\/\/mixdesk.com\/blog\/en\/intelligent-robot\/\">Customer service<\/a>I was too busy. The customer asked \u201cIs there any stock in stock\u201d and \u201cCan it be delivered before Christmas\u201d. It didn&#039;t take half an hour.<a href=\"https:\/\/mixdesk.com\/blog\/en\/facebook-auto-reply\/\">back<\/a>Reply, turn around and place an order for competing products. Data show that delayed response is the main reason for order churn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.  The data cannot be restored, so next time it will be \u201cby feeling\u201d.<\/h3>\n\n\n\n<p>After mass distribution, I only know \u201chow many orders have been sent and how many orders have been executed\u201d, but I don&#039;t know \u201cwhich customers opened the message\u201d, \u201cWhich content has a high click-through rate\u201d, and \u201cWhy didn&#039;t I place an order\u201d. I can&#039;t summarize my experience. I will repeat the invalid operation next time on the holiday.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"638\" src=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/10\/image-9-1024x638.png\" alt=\"\" class=\"wp-image-4370\" srcset=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/10\/image-9-1024x638.png 1024w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/10\/image-9-300x187.png 300w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/10\/image-9-768x478.png 768w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/10\/image-9-1536x957.png 1536w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/10\/image-9-2048x1276.png 2048w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/10\/image-9-18x12.png 18w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/10\/image-9-674x420.png 674w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/10\/image-9-696x433.png 696w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/10\/image-9-1068x665.png 1068w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/10\/image-9-1920x1196.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">6 practical strategies for WhatsApp Business holiday marketing: from &#034;mass distribution\u201d to &#034;explosive orders\u201d<\/h2>\n\n\n\n<p>WhatsApp Business Holiday<a href=\"https:\/\/mixdesk.com\/blog\/en\/multi-platform-social-media-marketing-2\/\">marketing<\/a>The core of the company is \u201cprecise reach + warm interaction + efficient transformation&#034;. The following 6 strategies can be directly implemented to help you quickly increase your order volume.\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategy 1: layering according to &#034;holiday needs + customer value&#034; to make messages hit accurately<\/h3>\n\n\n\n<p>The first step in holiday marketing is to &#034;find the right person\u201d, which is divided into 4 core groups according to \u201ccustomer value\u201d and \u201cHoliday needs&#034;, and targeted content can be pushed, and the opening rate can be increased by 3-5 times.\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Customer type<\/strong><\/td><td><strong>definition<\/strong><\/td><td><strong>Holiday marketing focus<\/strong><\/td><td><strong>Message example (Christmas scene)<\/strong><\/td><\/tr><tr><td><strong>New customer (not purchased)<\/strong><\/td><td>Add friends within 30 days, no order has been placed<\/td><td>Low threshold drainage + Holiday trust establishment<\/td><td>\u201cHi Emma\uff01 Benefits for the first Christmas order: get 10 US dollars off for orders over 30 US dollars, and then get a Christmas limited sample\u2192 [link]\u201d<\/td><\/tr><tr><td><strong>Active old customers<\/strong><\/td><td>Purchase\/interaction within 90 days<\/td><td>Repurchase incentive + holiday exclusive benefits<\/td><td>\u201cHi Mike\uff01 Exclusive for Christmas old customers: buy 2 get 1 free for the lipstick you often buy, and you can also get free lettering (exclusive Christmas pattern)~\u201d<\/td><\/tr><tr><td><strong>High-value VIP<\/strong><\/td><td>Annual consumption \u2265500 US dollars\/repurchase \u22655 times<\/td><td>Customized service + scarce rights and interests<\/td><td>\u201cHi Lisa\uff01 Your exclusive Christmas gift box is ready (including 3 products you like), free SF Express shipping, and priority delivery~\u201d<\/td><\/tr><tr><td><strong>Sleeping customers<\/strong><\/td><td>No purchase\/interaction within 180 days<\/td><td>Wake-up incentive + limited-time discount<\/td><td>\u201cHi David\uff01 It&#039;s been a long time since I saw you~ A 20% discount coupon has been reserved for you at Christmas. There are still the last 10 boxes of eyeshadow you liked before. Your hands are slow~\u201d<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><a href=\"https:\/\/mixdesk.com\/en\">Mixdesk<\/a>&nbsp;The automated workflow supports intelligence based on business scenarios, rules, etc.<a href=\"https:\/\/mixdesk.com\/blog\/en\/whatsapp-and-facebook-ai\/\">automatic<\/a>mark. The system can identify the customer&#039;s intention, affiliation, frequency of interaction and other information, and automatically mark it. Customer service does not need to manually organize the list, so you can clearly view the customer hierarchy. It can also organize targeted push when sending messages to achieve efficient and accurate holiday marketing communication, so that operations during the holiday period are both time-saving and high-conversion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategy 2: Create \u201cfestive + personalized&#034; content to increase willingness to interact<\/h3>\n\n\n\n<p>Festive content can&#039;t just say \u201cdiscount\u201d, it should be integrated into the &#034;festive atmosphere\u201d and \u201ccustomer details\u201d to make customers feel \u201cThis is specially prepared for me\u201d.\uff1a<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Add holiday exclusive elements<\/strong>: Copywriting holiday scenes, with holiday themes for pictures (such as Christmas red and Halloween decorations)\uff1b\n<ol class=\"wp-block-list\">\n<li>Error example: \u201c20% off the whole venue, click to buy \u2192 [link]\u201d&nbsp;<\/li>\n\n\n\n<li>Correct example: &#034;Hi Sarah! Choose a gift for your girlfriend at Christmas? This perfume set contains 3 samples, and the packaging is a Christmas limited edition. It&#039;s super face-saving for girlfriends ~ You can still lettering when you buy it now\u2192 [link]\u201d<\/li>\n<\/ol>\n<\/li>\n\n\n\n<li><strong>Related customer history interaction<\/strong>: Mention the customer&#039;s previous inquiries or purchases, such as \u201cThe Christmas decoration lights you asked last time, there is now a discount\u201d \u201cThe sweater you bought, the new Christmas style is on the shelves\u201d\uff1b<\/li>\n\n\n\n<li><strong>Use localized holiday expressions<\/strong>: Different countries and regions have their own unique cultures and festive atmospheres. Directly copying English templates or domestic copywriting often makes customers feel \u201cblunt\u201d or \u201dout of place.&#034; in<a href=\"https:\/\/mixdesk.com\/blog\/en\/overseas-private-domain-operation\/\">Overseas private domain<\/a>In marketing, truly effective content must be integrated into the local cultural context.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Strategy 3: Use \u201dautomated workflow&#034; to cope with the peak of holiday consultation<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"927\" src=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/10\/image-8-1024x927.png\" alt=\"\" class=\"wp-image-4368\" style=\"width:341px;height:auto\" srcset=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/10\/image-8-1024x927.png 1024w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/10\/image-8-300x272.png 300w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/10\/image-8-768x695.png 768w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/10\/image-8-13x12.png 13w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/10\/image-8-464x420.png 464w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/10\/image-8-696x630.png 696w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/10\/image-8-1068x967.png 1068w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/10\/image-8.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>During the holiday season, the amount of inquiries has surged, and manual customer service alone will be too busy to use.<a href=\"https:\/\/mixdesk.com\/blog\/en\/whatsapp-and-facebook-ai\/\">automation<\/a>The process replaces repetitive operations and can<a href=\"https:\/\/mixdesk.com\/blog\/en\/customer-service-cost-calculation\/\">save<\/a>&nbsp;60% of the manpower can also achieve second-level response\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Holiday welcome automation<\/strong>: When customers send a message, they will automatically send an exclusive holiday welcome message + frequently asked questions (such as &#034;Delivery time during Christmas: Place an order from December 1-20, and deliver it 25 days before\u201d)\uff1b&nbsp;<\/li>\n\n\n\n<li><strong>Automated reminders of order progress<\/strong>: After the customer places an order, the \u201cChristmas order&#034; will be automatically issued<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Strategy 4: Linkage \u201cmulti-channel\u201d to amplify the effect of holiday traffic<\/h3>\n\n\n\n<p>Don&#039;t just send a single message on WhatsApp, link Facebook, Instagram, etc.<a href=\"https:\/\/mixdesk.com\/blog\/en\/comparison-of-overseas-social-media-analyses\/\">Social media<\/a>Channels, forming a closed loop of \u201cdrainage-interaction-transformation\u201d\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Social media drains to WhatsApp<\/strong>: Post holiday posters on Facebook and Instagram with &#034;Scan code and WhatsApp to get holiday coupons\u201d\uff1b&nbsp;<\/li>\n\n\n\n<li><strong>WhatsApp undertakes the conversion<\/strong>: After the customer adds a friend, the \u201cSocial media drainage exclusive benefits\u201d will be automatically sent.\uff1b&nbsp;<\/li>\n\n\n\n<li><strong>Multi-channel data integration and unified management\uff1a<\/strong><a href=\"https:\/\/mixdesk.com\/en\">Mixdesk<\/a>&nbsp;Support multi-channel messaging such as WhatsApp, Facebook Messenger, Instagram, etc.<a href=\"https:\/\/mixdesk.com\/blog\/en\/omnichannel-ai-customer-service\/\">Unified into one workbench<\/a>, Customer service can centrally view customer inquiries, no longer need to switch frequently between multiple back offices. Not only reduce message omissions, but also improve response efficiency and conversion rate.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Strategy 5: Operate in compliance to avoid account blocking during the holiday season<\/h3>\n\n\n\n<p>Holiday marketing is a key period of WhatsApp risk control. Illegal sending will lead to account blocking, and the early investment will be wasted. The following compliance points must be paid attention to.\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Obtain customer authorization<\/strong>: Only mass distribution to customers who \u201cactively add friends\u201d and \u201cagree to receive holiday notifications&#034;, to avoid sending messages to unfamiliar customers\uff1b&nbsp;<\/li>\n\n\n\n<li><strong>Grasp the transmission frequency<\/strong>: Send up to 1 message a day during the holiday period to avoid high-frequency push. pass&nbsp;<a href=\"https:\/\/mixdesk.com\/en\">Mixdesk<\/a>&nbsp;Take the initiative<a href=\"https:\/\/mixdesk.com\/blog\/en\/multi-platform-social-media-marketing-2\/\">marketing<\/a>The function can realize intelligent control. The controllable time and frequency not only saves time, but also ensures that the customer experience is naturally not disturbed.<\/li>\n\n\n\n<li><strong>Avoid illegal words<\/strong>: Do not use &#034;absolute terms\u201d or inductive expressions, and replace them with \u201climited time\u201d and \u201climited quantity\u201d.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Strategy 6: Data resubmission after the holiday to build up strength for the next marketing<\/h3>\n\n\n\n<p>After the festival is over, it&#039;s not &#034;everything is fine\u201d, you have to pass<a href=\"https:\/\/mixdesk.com\/blog\/en\/social-media-data-analysis\/\">data<\/a>Find the optimization direction for the resumption of the market to make the next holiday marketing effect better, focusing on 3 core data\uff1a<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Reach data<\/strong>: Hierarchical message opening rate and click-through rate of each customer, analyze which type of content can stimulate interaction more\uff1b&nbsp;<\/li>\n\n\n\n<li><strong>Conversion data<\/strong>: Compare the order rate and customer unit price of different content types, and evaluate the matching of copywriting and push strategies\uff1b&nbsp;<\/li>\n\n\n\n<li><strong>Customer service data<\/strong>\uff1a\n<ol class=\"wp-block-list\">\n<li><strong>Response efficiency<\/strong>: The average response time of customer messages and the proportion of AI automatic replies during the holiday season\uff1b<\/li>\n\n\n\n<li><strong>Satisfaction score<\/strong>: Customer feedback on the chat experience (such as praise rate, complaint volume)\uff1b<\/li>\n\n\n\n<li><strong>AI+ artificial convergence performance<\/strong>: Analyze the difference in conversion rate between automated customer service reception and manual intervention, and find out the optimization points in the customer service process\uff1b<\/li>\n\n\n\n<li><strong>Clustering of high-frequency problems<\/strong>: Through customer service dialogue records, identify the pain points that customers are most concerned about (such as logistics delays, discount validity periods, payment methods, etc.), and prepare more accurate FREQUENTLY asked questions and copywriting for the next holiday event.<\/li>\n<\/ol>\n<\/li>\n\n\n\n<li><strong>Lost data<\/strong>: Track the behavior path of customers who have not placed an order, analyze their residence time, frequency of message interaction, loss nodes and reasons, and conduct remarketing based on label stratification.<\/li>\n<\/ol>\n\n\n\n<p>Holiday marketing does not end with \u201cthe end of the event\u201d, but with \u201cdata resumption\u201d to start a new growth cycle. An efficient post-holiday review can not only help the team summarize their experience, but also identify potential problems and opportunities for improvement.<a href=\"https:\/\/mixdesk.com\/en\">Mixdesk<\/a>&nbsp;The data panel forms a visual report with one click to help brands quickly adjust their marketing strategies for the next round of festivals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Summary: For WhatsApp Business holiday marketing in 2025, &#034;Precision + automation&#034; is the key<\/h2>\n\n\n\n<p>Holiday marketing is not &#034;relying on luck to break orders\u201d, but \u201crelying on strategy to reach accurately&#034;. Choose the right tool and do a good job of &#034;customer layering + personalized content + automated response\u201d, you can turn WhatsApp holiday traffic into real orders.<\/p>\n\n\n\n<p>For cross-border merchants, every festival is an \u201copportunity to catch up with their peers.\u201d use&nbsp;<a href=\"https:\/\/mixdesk.com\/en\">Mixdesk<\/a>&nbsp;Build the first automated process. This time in the \u201cBlack Five&#034;, you can also achieve the goal of \u201ddoubling your orders&#034;!<\/p>\n\n\n\n<div class=\"wp-block-cover aligncenter has-small-font-size\" style=\"min-height:237px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-black-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center is-image-fill has-background\" style=\"background-color:#70d28961;font-size:29px;grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-1024x659.png);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"659\" src=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-1024x659.png\" alt=\"\" class=\"wp-image-2643 size-full\" srcset=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-1024x659.png 1024w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-300x193.png 300w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-768x494.png 768w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-1536x989.png 1536w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-18x12.png 18w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-653x420.png 653w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-696x448.png 696w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-1068x687.png 1068w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1.png 1616w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-left has-white-color has-text-color\" style=\"font-size:12px\">Mixdesk is an overseas multi-channel intelligent customer communication platform that can unify multiple channels such as Facebook, Instagram, WhatsApp, Line, Telegram, and Email to help companies communicate and serve customers. Mixdesk also supports AI employee functions, allowing enterprises to achieve more efficient automated customer service.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill\" style=\"font-size:14px\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/chat.mix-chat.com\/chatlink.html?eid=bebf26f4921fc35e78530a3a00b4bd96&amp;utm=blog\" style=\"border-radius:13px;background-color:#00da5d\" target=\"_blank\" rel=\"noreferrer noopener\">Consult now<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">FAQ<\/h3>\n\n\n\n<p><strong>Q1: How many messages are appropriate for holiday marketing to send to customers?<\/strong><\/p>\n\n\n\n<p>A: It is recommended to send a \u201cwarm-up reminder&#034; one week before the holiday (such as &#034;7 days countdown to Black Friday, exclusive benefits will be launched soon\u201d), send 1 core message every day during the holiday (such as &#034;Black Friday Day: 20% off the whole venue + full reduction&#034;\u201d, and send a \u201creturn to the venue&#034; one day after the holiday.Reminders&#034; (such as &#034;Black Friday Return: Exclusive coupons for customers who have not placed an order, available within 24 hours\u201d) to avoid high-frequency delivery and cause customer disgust.<\/p>\n\n\n\n<p><strong>Q2: How to avoid holiday marketing being hacked by customers?<\/strong><\/p>\n\n\n\n<p>A: The core is \u201cvaluable + non-harassing\u201d: the content should be related to customer needs (if the customer needs a Christmas gift, just push the gift box), and do not send information that is not related to the customer; At the same time, provide an \u201cunsubscribe option\u201d, the customer replies \u201cDo not receive holiday notifications\u201d, and immediately stop pushing.<\/p>\n\n\n\n<p><strong>Q3: How much manpower can Mixdesk save for holiday marketing?<\/strong><\/p>\n\n\n\n<p>A: Through automated processes and multi-channel integration, Mixdesk can help customer service save 80% of repetitive work. Not only reduce labor costs, but also focus on high-value customer follow-up.<\/p>","protected":false},"excerpt":{"rendered":"<p>Festival marketing is not about \"relying on luck to get a flood of orders\", but about \"precisely reaching out through strategies\". By choosing the right tools and doing a good job in \"customer stratification + personalized content + automated response\", the holiday traffic can be turned into real orders.<\/p>","protected":false},"author":5,"featured_media":4372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_eb_attr":"","footnotes":""},"categories":[93,90],"tags":[],"class_list":{"0":"post-4366","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-whatsapp","8":"category-cross-border"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201c\u9ed1\u4e94\u201d\u5c06\u81f3\uff016 \u4e2a\u6280\u5de7\u8ba9\u4f60\u8f7b\u677e\u5e94\u5bf9 WhatsApp \u8282\u65e5\u8425\u9500 - Blog | Mixdesk<\/title>\n<meta name=\"description\" content=\"\u8282\u65e5\u8425\u9500\u4e0d\u662f\u201c\u9760\u8fd0\u6c14\u7206\u5355\u201d\uff0c\u800c\u662f\u201c\u9760\u7b56\u7565\u7cbe\u51c6\u89e6\u8fbe\u201d\u3002\u9009\u5bf9\u5de5\u5177\uff0c\u505a\u597d\u201c\u5ba2\u6237\u5206\u5c42+\u4e2a\u6027\u5316\u5185\u5bb9+\u81ea\u52a8\u5316\u54cd\u5e94\u201d\uff0c\u5c31\u80fd\u628a\u8282\u65e5\u6d41\u91cf\u53d8\u6210\u5b9e\u5b9e\u5728\u5728\u7684\u8ba2\u5355\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mixdesk.com\/blog\/en\/festival-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201c\u9ed1\u4e94\u201d\u5c06\u81f3\uff016 \u4e2a\u6280\u5de7\u8ba9\u4f60\u8f7b\u677e\u5e94\u5bf9 WhatsApp \u8282\u65e5\u8425\u9500 - 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