{"id":4757,"date":"2025-11-17T10:20:00","date_gmt":"2025-11-17T02:20:00","guid":{"rendered":"https:\/\/mixdesk.com\/blog\/?p=4757"},"modified":"2025-11-21T15:20:51","modified_gmt":"2025-11-21T07:20:51","slug":"fb-black-friday-marketing","status":"publish","type":"post","link":"https:\/\/mixdesk.com\/blog\/en\/fb-black-friday-marketing\/","title":{"rendered":"How to do Black Friday Facebook marketing? 7 core strategies to help you win Golden Week"},"content":{"rendered":"<p><em>Author of this article\uff1a<a href=\"https:\/\/mixdesk.com\/blog\/en\/author\/fiona\/\">Fiona<\/a><\/em><\/p>\n\n\n\n<p>when<a href=\"https:\/\/mixdesk.com\/blog\/en\/bf-whatsapp\/\">&nbsp;Black Friday&nbsp;<\/a>Coming, the war drums of advertisers have already sounded. It is predicted that in 2025, global online Black Friday sales are expected to exceed hundreds of billions of dollars, with mobile phones contributing more than half.<\/p>\n\n\n\n<p>In this kind of \u201ctraffic tide\u201d, marketing is no longer about \u201cstacking budgets\u201d, but \u201cgrabbing opportunities + precision + ensuring efficiency\u201d. and&nbsp;<a href=\"https:\/\/mixdesk.com\/blog\/en\/facebook-page\/\">Facebook<\/a>&nbsp;It is still the main battlefield that cannot be ignored in cross-border e-commerce, brand going out to sea, and private domain marketing.<\/p>\n\n\n\n<p>But have you ever encountered such a dilemma?\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Advertising investment doubled, but the conversion did not increase?<\/li>\n\n\n\n<li>It&#039;s only one day after Black Friday, but the cost of advertising is exploding?<\/li>\n\n\n\n<li>The customer comes in, but no one cares? Can&#039;t keep up with after-sales?<\/li>\n<\/ul>\n\n\n\n<p>Don&#039;t panic, this article will be from&nbsp;<strong>Warm up in advance \u2192 Advertising \u2192 Community undertaking \u2192 Automated customer service \u2192 after-sales repurchase<\/strong>&nbsp;The whole process disassembles the actual marketing strategy of the Black Five Facebook. You can use it directly and combine it with your own brand scene to quickly land.<\/p>\n\n\n<div class=\"wp-block-table-of-contents-block-table-of-contents-block\"><div class=\"eb-parent-wrapper eb-parent-eb-toc-bqte3\"><div class=\"eb-toc-container eb-toc-bqte3  eb-toc-is-not-sticky eb-toc-not-collapsible eb-toc-initially-not-collapsed eb-toc-scrollToTop style-1\" data-scroll-top=\"false\" data-scroll-top-icon=\"fas fa-angle-up\" data-collapsible=\"false\" data-sticky-hide-mobile=\"false\" data-sticky=\"false\" data-scroll-target=\"scroll_to_toc\" data-copy-link=\"false\" data-editor-type=\"\" data-hide-desktop=\"false\" data-hide-tab=\"false\" data-hide-mobile=\"false\" data-itemcollapsed=\"false\"><div class=\"eb-toc-header\"><div class=\"eb-toc-title\">Table of contents\uff1a<\/div><\/div><div class=\"eb-toc-wrapper\" data-headers=\"[{&quot;level&quot;:2,&quot;content&quot;:&quot;\\u7b56\\u7565 1\\uff1a\\u63d0\\u524d\\u9884\\u70ed\\uff0c\\u4ece\\u201c\\u671f\\u5f85\\u201d\\u9020\\u52bf&quot;,&quot;text&quot;:&quot;\\u7b56\\u7565 1\\uff1a\\u63d0\\u524d\\u9884\\u70ed\\uff0c\\u4ece\\u201c\\u671f\\u5f85\\u201d\\u9020\\u52bf&quot;,&quot;link&quot;:&quot;eb-table-content-0&quot;},{&quot;level&quot;:2,&quot;content&quot;:&quot;\\u7b56\\u7565 2\\uff1a\\u6253\\u9020\\u9ed1\\u4e94\\u4e13\\u5c5e\\u5e7f\\u544a\\u521b\\u610f\\uff0c\\u62a2\\u5360\\u89c6\\u7ebf&quot;,&quot;text&quot;:&quot;\\u7b56\\u7565 2\\uff1a\\u6253\\u9020\\u9ed1\\u4e94\\u4e13\\u5c5e\\u5e7f\\u544a\\u521b\\u610f\\uff0c\\u62a2\\u5360\\u89c6\\u7ebf&quot;,&quot;link&quot;:&quot;eb-table-content-1&quot;},{&quot;level&quot;:2,&quot;content&quot;:&quot;\\u7b56\\u7565 3\\uff1a\\u793e\\u7fa4\\u627f\\u63a5\\u8f6c\\u5316\\uff0c\\u8ba9\\u5e7f\\u544a\\u4e0e\\u793e\\u7fa4\\u8054\\u52a8&quot;,&quot;text&quot;:&quot;\\u7b56\\u7565 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5\\uff1a\\u6570\\u636e\\u9a71\\u52a8\\u4f18\\u5316\\uff0c\\u5b9e\\u65f6\\u76d1\\u63a7\\u8c03\\u6574&quot;,&quot;text&quot;:&quot;\\u7b56\\u7565 5\\uff1a\\u6570\\u636e\\u9a71\\u52a8\\u4f18\\u5316\\uff0c\\u5b9e\\u65f6\\u76d1\\u63a7\\u8c03\\u6574&quot;,&quot;link&quot;:&quot;eb-table-content-6&quot;},{&quot;level&quot;:2,&quot;content&quot;:&quot;\\u7b56\\u7565 6\\uff1a\\u9ed1\\u4e94\\u540e\\u671f\\u5ef6\\u4f38\\uff0c\\u62a2\\u5148\\u5e03\\u5c40\\u590d\\u8d2d&quot;,&quot;text&quot;:&quot;\\u7b56\\u7565 6\\uff1a\\u9ed1\\u4e94\\u540e\\u671f\\u5ef6\\u4f38\\uff0c\\u62a2\\u5148\\u5e03\\u5c40\\u590d\\u8d2d&quot;,&quot;link&quot;:&quot;eb-table-content-7&quot;},{&quot;level&quot;:2,&quot;content&quot;:&quot;\\u7b56\\u7565 7\\uff1a\\u9884\\u7b97\\u63a7\\u5236\\u4e0e\\u98ce\\u9669\\u7ba1\\u7406&quot;,&quot;text&quot;:&quot;\\u7b56\\u7565 7\\uff1a\\u9884\\u7b97\\u63a7\\u5236\\u4e0e\\u98ce\\u9669\\u7ba1\\u7406&quot;,&quot;link&quot;:&quot;eb-table-content-8&quot;},{&quot;level&quot;:2,&quot;content&quot;:&quot;Mixdesk AI Agent&quot;,&quot;text&quot;:&quot;Mixdesk AI Agent&quot;,&quot;link&quot;:&quot;mixdesk-ai-agent&quot;},{&quot;level&quot;:2,&quot;content&quot;:&quot;\\u603b\\u7ed3\\uff1a\\u628a\\u63e1\\u9ed1\\u4e94 Facebook \\u6d41\\u91cf\\u7ea2\\u5229\\u7684\\u4e09\\u91cd\\u5173\\u952e&quot;,&quot;text&quot;:&quot;\\u603b\\u7ed3\\uff1a\\u628a\\u63e1\\u9ed1\\u4e94 Facebook \\u6d41\\u91cf\\u7ea2\\u5229\\u7684\\u4e09\\u91cd\\u5173\\u952e&quot;,&quot;link&quot;:&quot;eb-table-content-10&quot;},{&quot;level&quot;:2,&quot;content&quot;:&quot;FAQ&quot;,&quot;text&quot;:&quot;FAQ&quot;,&quot;link&quot;:&quot;faq&quot;}]\" data-visible=\"[true,true,true,false,false,false]\" data-delete-headers=\"[{&quot;label&quot;:&quot;\\u7b56\\u7565 1\\uff1a\\u63d0\\u524d\\u9884\\u70ed\\uff0c\\u4ece\\u201c\\u671f\\u5f85\\u201d\\u9020\\u52bf&quot;,&quot;value&quot;:&quot;\\u7b56\\u7565-1\\uff1a\\u63d0\\u524d\\u9884\\u70ed\\uff0c\\u4ece\\u671f\\u5f85\\u9020\\u52bf&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;\\u7b56\\u7565 2\\uff1a\\u6253\\u9020\\u9ed1\\u4e94\\u4e13\\u5c5e\\u5e7f\\u544a\\u521b\\u610f\\uff0c\\u62a2\\u5360\\u89c6\\u7ebf&quot;,&quot;value&quot;:&quot;\\u7b56\\u7565-2\\uff1a\\u6253\\u9020\\u9ed1\\u4e94\\u4e13\\u5c5e\\u5e7f\\u544a\\u521b\\u610f\\uff0c\\u62a2\\u5360\\u89c6\\u7ebf&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;\\u7b56\\u7565 3\\uff1a\\u793e\\u7fa4\\u627f\\u63a5\\u8f6c\\u5316\\uff0c\\u8ba9\\u5e7f\\u544a\\u4e0e\\u793e\\u7fa4\\u8054\\u52a8&quot;,&quot;value&quot;:&quot;\\u7b56\\u7565-3\\uff1a\\u793e\\u7fa4\\u627f\\u63a5\\u8f6c\\u5316\\uff0c\\u8ba9\\u5e7f\\u544a\\u4e0e\\u793e\\u7fa4\\u8054\\u52a8&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;Mixdesk AI Agent&quot;,&quot;value&quot;:&quot;mixdesk-ai-agent&quot;,&quot;isDelete&quot;:true},{&quot;label&quot;:&quot;\\u7b56\\u7565 4\\uff1a\\u4e3a\\u5ba2\\u670d\\u4e0e\\u552e\\u540e\\u8bbe\\u5b9a\\u9ed1\\u4e94\\u6a21\\u5f0f&quot;,&quot;value&quot;:&quot;\\u7b56\\u7565-4\\uff1a\\u4e3a\\u5ba2\\u670d\\u4e0e\\u552e\\u540e\\u8bbe\\u5b9a\\u9ed1\\u4e94\\u6a21\\u5f0f&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;Mixdesk AI Agent&quot;,&quot;value&quot;:&quot;mixdesk-ai-agent&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;\\u7b56\\u7565 5\\uff1a\\u6570\\u636e\\u9a71\\u52a8\\u4f18\\u5316\\uff0c\\u5b9e\\u65f6\\u76d1\\u63a7\\u8c03\\u6574&quot;,&quot;value&quot;:&quot;\\u7b56\\u7565-5\\uff1a\\u6570\\u636e\\u9a71\\u52a8\\u4f18\\u5316\\uff0c\\u5b9e\\u65f6\\u76d1\\u63a7\\u8c03\\u6574&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;\\u7b56\\u7565 6\\uff1a\\u9ed1\\u4e94\\u540e\\u671f\\u5ef6\\u4f38\\uff0c\\u62a2\\u5148\\u5e03\\u5c40\\u590d\\u8d2d&quot;,&quot;value&quot;:&quot;\\u7b56\\u7565-6\\uff1a\\u9ed1\\u4e94\\u540e\\u671f\\u5ef6\\u4f38\\uff0c\\u62a2\\u5148\\u5e03\\u5c40\\u590d\\u8d2d&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;\\u7b56\\u7565 7\\uff1a\\u9884\\u7b97\\u63a7\\u5236\\u4e0e\\u98ce\\u9669\\u7ba1\\u7406&quot;,&quot;value&quot;:&quot;\\u7b56\\u7565-7\\uff1a\\u9884\\u7b97\\u63a7\\u5236\\u4e0e\\u98ce\\u9669\\u7ba1\\u7406&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;Mixdesk AI Agent&quot;,&quot;value&quot;:&quot;mixdesk-ai-agent&quot;,&quot;isDelete&quot;:true},{&quot;label&quot;:&quot;\\u603b\\u7ed3\\uff1a\\u628a\\u63e1\\u9ed1\\u4e94 Facebook \\u6d41\\u91cf\\u7ea2\\u5229\\u7684\\u4e09\\u91cd\\u5173\\u952e&quot;,&quot;value&quot;:&quot;\\u603b\\u7ed3\\uff1a\\u628a\\u63e1\\u9ed1\\u4e94-facebook-\\u6d41\\u91cf\\u7ea2\\u5229\\u7684\\u4e09\\u91cd\\u5173\\u952e&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;FAQ&quot;,&quot;value&quot;:&quot;faq&quot;,&quot;isDelete&quot;:false}]\" data-smooth=\"true\" data-top-offset=\"\"><div class=\"eb-toc__list-wrap\"><ul class='eb-toc__list'><li><a href=\"#eb-table-content-0\">Strategy 1: Warm up in advance and build momentum from &#034;expectation\u201d<\/a><li><a href=\"#eb-table-content-1\">Strategy 2: Create exclusive advertising ideas for the Black Friday and seize the line of sight<\/a><li><a href=\"#eb-table-content-2\">Strategy 3: The community undertakes the conversion, so that the advertisement can be linked with the community<\/a><li><a href=\"#eb-table-content-4\">Strategy 4: Set the black five mode for customer service and after-sales service<\/a><li><a href=\"#mixdesk-ai-agent\">Mixdesk AI Agent<\/a><li><a href=\"#eb-table-content-6\">Strategy 5: Data-driven optimization, real-time monitoring and adjustment<\/a><li><a href=\"#eb-table-content-7\">Strategy 6: Extend in the late stage of the Black Friday, and be the first to layout and repurchase<\/a><li><a href=\"#eb-table-content-8\">Strategy 7: Budget Control and Risk Management<\/a><li><a href=\"#eb-table-content-10\">Summary: The three keys to grasping the Black Friday Facebook Traffic Bonus<\/a><li><a href=\"#faq\">FAQ<\/a><\/ul><\/div><\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Strategy 1: Warm up in advance and build momentum from &#034;expectation\u201d<\/h2>\n\n\n\n<p><a href=\"https:\/\/mixdesk.com\/blog\/en\/festival-marketing\/\">Black five<\/a>Not a date, but a &#034;craze\u201d. According to the data, many consumers will enter the \u201cobservation period\u201d several weeks in advance. On Facebook, this means you need\uff1a<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Create a \u201dsense of countdown&#034;<\/li>\n<\/ol>\n\n\n\n<p>Starting in mid-October, you can start posting posts or short videos of \u201cBlack Friday countdown\u201d and \u201cWarm up tomorrow&#039;s surprises\u201d. Let potential customers psychologically form the rhythm of \u201cI have to come\u201d and \u201cI have to keep an eye on\u201d.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Guide interaction in advance<\/li>\n<\/ol>\n\n\n\n<p>Instead of direct \u201cdiscount promotion\u201d, you can first make interactive posts: &#034;Which wireless headset do you want to win most on Black Friday this year?&#034; Comment on type A or type B, and draw one at the end of the month to get a trial package. \u201dDrive expectations through interaction, and then launch discounts on Black Friday.<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Segment the audience and do a good job of stratification of hot and cold people<\/li>\n<\/ol>\n\n\n\n<p>In the warm-up stage, you already need to distinguish between \u201chigh-intent users\u201d, \u201cBrowsing but not buying\u201d, and \u201cold customers\u201d. Prepare different content for different groups.<\/p>\n\n\n\n<p>For example: old customers send \u201cexclusive discount + early purchase link&#034;; browsing users who have not purchased send \u201c3 big Black Five hot models + spike reminder&#034;; high-intention users send &#034;VIP limited quota reservation&#034;.<\/p>\n\n\n\n<p>Doing so will make the delivery of advertisements on the day of Black Friday more efficient, and also allow users to \u201crun\u201d in their hearts: from \u201cKnow\u201d \u2192 \u201cExpect\u201d \u2192 \u201cAct\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Strategy 2: Create exclusive advertising ideas for the Black Friday and seize the line of sight<\/h2>\n\n\n\n<p>During the Black Friday period, the CPM (cost of a thousand impressions) of Facebook ads usually rises by 50% to 100%. But the good news is-in this wave of high costs, if you can be \u201ccreative and eye-catching\u201d and \u201ctargeted accurately\u201d, you can still get better-than-average ROAS.<\/p>\n\n\n\n<p>Therefore, you need to improve advertising creativity and delivery efficiency from the following four dimensions\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>3 seconds before grabbing the eye\uff1a<\/strong>The Black Five scrolls visually extremely fast. You need to attract users to stay within 3 seconds: such as \u201conly 24 hours left to buy\u201d, \u201cBlack Friday carnival price drops by 30%\u201d, \u201cLimited to 100 units\u201d, etc.<\/li>\n\n\n\n<li><strong>Clear offer + limited time sense\uff1a<\/strong>Use words such as \u201cblack Five exclusive\u201d, \u201climited\u201d, and \u201conly today\u201d in the copywriting to create a sense of urgency. Facebook advertising data show that flat and direct discount messages are more effective on Black Friday.<\/li>\n\n\n\n<li><strong>Multi-creative, multi-version A\/B testing\uff1a<\/strong>It is more effective for different audiences to see different ideas. You need to prepare multiple texts and short videos at the same time, and then compare different audiences (cold traffic, browsing users, old customers).<\/li>\n\n\n\n<li><strong>Strengthen Retargeting and then chase\uff1a<\/strong>During the Black Friday period, not everyone placed an order the first time they saw an advertisement. You have to Retargeting users who \u201chave seen but have not placed an order\u201d and \u201cadded to the shopping cart but have not paid\u201d. Data show that it is more critical for advertising to enter the lower funnel stage.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/11\/1114fb\u9ed1\u4e94-01-1024x585.jpg\" alt=\"\" class=\"wp-image-4787\" srcset=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/11\/1114fb\u9ed1\u4e94-01-1024x585.jpg 1024w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/11\/1114fb\u9ed1\u4e94-01-300x171.jpg 300w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/11\/1114fb\u9ed1\u4e94-01-768x439.jpg 768w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/11\/1114fb\u9ed1\u4e94-01-1536x878.jpg 1536w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/11\/1114fb\u9ed1\u4e94-01-2048x1170.jpg 2048w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/11\/1114fb\u9ed1\u4e94-01-18x10.jpg 18w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/11\/1114fb\u9ed1\u4e94-01-735x420.jpg 735w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/11\/1114fb\u9ed1\u4e94-01-696x398.jpg 696w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/11\/1114fb\u9ed1\u4e94-01-1068x610.jpg 1068w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/11\/1114fb\u9ed1\u4e94-01-1920x1097.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Strategy 3: The community undertakes the conversion, so that the advertisement can be linked with the community<\/h2>\n\n\n\n<p>Advertising alone cannot complete all conversions, especially in the most competitive nodes such as the Black Friday, the trinity operation model of \u201cadvertising + community + private chat\u201d can truly form an efficient closed loop.<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Drain from advertising to private domain<\/li>\n<\/ol>\n\n\n\n<p>The advertising traffic in the Black Five stage is huge, but the attention of users is extremely distracted. Therefore, adding \u201ccommunity guidance\u201d to the creative is a smart way to extend it. You can add keywords to your ads or posts, such as\uff1a<em>Add a CTA (call to action) to the ad copy: \u201cJoin the exclusive Facebook community and grab the Black Friday advance coupon\u201d; Set the comment keyword trigger in the dynamic post: \u201cComment on the \u2018Black Friday&#039;to receive a hidden coupon code\u201d.<\/em><\/p>\n\n\n\n<p>Once users comment or click on the link, they can automatically enter Messenger private messages or designated Facebook communities to achieve from &#034;public domain exposure&#034; to \u201c<a href=\"https:\/\/mixdesk.com\/blog\/en\/facebook-private-domain-chat-orders\/\">Private domain precipitation<\/a>\u201dThe flow transfer.<\/p>\n\n\n\n<p>\ud83d\udca1&nbsp;<strong>Tool empowerment\uff1a<\/strong><a href=\"https:\/\/mixdesk.com\/en\">Mixdesk<\/a>&nbsp;The system can be seamlessly integrated with Facebook-when the user clicks on an ad or leaves a message keyword\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automatically trigger the corresponding language private message welcome message<\/strong>\uff1b<\/li>\n\n\n\n<li><strong>Automatic labeling and classification<\/strong>: Intelligent marking based on user sources (advertisements, groups, private chats) and keywords of interest (such as &#034;discounts\u201d, &#034;logistics\u201d, &#034;new products\u201d) to facilitate subsequent refinement<a href=\"https:\/\/mixdesk.com\/blog\/en\/multi-platform-social-media-marketing-2\/\">marketing<\/a>\uff1b<\/li>\n\n\n\n<li><strong>Intelligent routing mechanism<\/strong>: Automatic priority reception for high-intent users.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-cover aligncenter has-small-font-size\" style=\"min-height:237px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim has-background-gradient\" style=\"background:linear-gradient(135deg,rgb(222,252,199) 0%,rgb(213,249,244) 72%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center is-image-fill has-background\" style=\"background-color:#fbfff2;font-size:29px;grid-template-columns:22% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-1024x659.png);background-position:50% 50%\"><img decoding=\"async\" width=\"1024\" height=\"659\" src=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-1024x659.png\" alt=\"\" class=\"wp-image-2643 size-full\" srcset=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-1024x659.png 1024w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-300x193.png 300w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-768x494.png 768w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-1536x989.png 1536w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-18x12.png 18w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-653x420.png 653w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-696x448.png 696w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-1068x687.png 1068w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1.png 1616w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-left has-black-color has-text-color\" style=\"font-size:13px\">Mixdesk is an overseas multi-channel intelligent customer communication platform that can unify multiple channels such as Facebook, Instagram, WhatsApp, Line, Telegram, and Email to help companies communicate and serve customers. Mixdesk also supports AI employee functions, allowing enterprises to achieve more efficient automated customer service.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill\" style=\"font-size:14px\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/chat.mix-chat.com\/chatlink.html?eid=bebf26f4921fc35e78530a3a00b4bd96&amp;utm=blog\" style=\"border-radius:13px;background-color:#00da5d\" target=\"_blank\" rel=\"noreferrer noopener\">Consult now<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>In this way, the linkage between advertising and the community becomes efficient, accurate and traceable, realizing the triple value of \u201ccrowd precipitation + data accumulation + automatic conversion\u201d.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Use the community to create trust and then promote transactions<\/li>\n<\/ol>\n\n\n\n<p>During the Black Friday period\uff0c<a href=\"https:\/\/mixdesk.com\/blog\/en\/facebook-mass-messaging\/\">community<\/a>It is not only a &#034;place for welfare&#034;, but also a \u201cincubator of trust\u201d between brands and consumers. Advertising can attract attention, but community can really precipitate relationships. In the community, what users see is no longer a one-way promotion of the brand, but a kind of \u201creal life scene\u201d-some people post orders, some discuss experiences, and some post real shots and out-of-the-box videos.<\/p>\n\n\n\n<p>These contents naturally have a \u201dsocial proof&#034; effect: when a person sees that others are buying, using, and giving positive feedback, the subconscious mind will have a sense of security and herd mentality, thereby reducing purchase hesitation. In addition, the community also allows brands to establish the ability to \u201ccontinue to reach\u201d. For example\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>A \u201c48-hour reminder of the countdown to Black Friday&#034; will be issued every night at 8 o&#039;clock\u201d\uff1b<\/em><\/li>\n\n\n\n<li><em>\u201cLimited welfare updates\u201d are announced daily to create a sense of urgency\uff1b<\/em><\/li>\n\n\n\n<li><em>Invite experts or employees to open a live broadcast to explain the &#034;Black Five Hidden Discount Strategy\u201d\uff1b<\/em><\/li>\n\n\n\n<li><em>Let group friends participate in interactive voting (such as &#034;which discount product do you want to be next?&#034; \u201d), enhance the sense of participation.<\/em><\/li>\n<\/ul>\n\n\n\n<p>These actions may seem simple, but they virtually pave the way for the transformation of private chats. When users become interested in the content, they take the initiative to privately inquire\u201c &#034;Is this still in stock?&#034; &#034;, \u201cHow to buy more cost-effective?&#034; \u201dAt that time, the transition from \u201cinterest\u201d to \u201cintention\u201d has actually been completed.<\/p>\n\n\n\n<p>Data show that the average conversion rate of private chat consulting users from active communities is 3.6 times higher than that of users who click on advertisements; and the average unit price of customers who enter private chats through community interaction has increased by about 27%.<\/p>\n\n\n\n<p>This is the true power of the community-it is not a traffic channel, but a trust amplifier.<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Private chat to guide the transaction process<\/li>\n<\/ol>\n\n\n\n<p>Private chat is the scene with the highest conversion rate. At this time, what the brand has to do is not \u201cpromote\u201d, but \u201caccompany and guide\u201d. It is recommended to prepare the following<a href=\"https:\/\/mixdesk.com\/blog\/en\/whatsapp-and-facebook-ai\/\">automation<\/a>process\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Welcome template<\/strong>: Thank you for joining, explain the rules of the event + exclusive benefits\uff1b<\/li>\n\n\n\n<li><strong>Offer push template<\/strong>: Automatically send coupon code + order link + countdown reminder\uff1b<\/li>\n\n\n\n<li><strong>Keyword quick reply<\/strong>: When the user sends information such as \u201clogistics\u201d, \u201csurplus goods\u201d, and \u201cpayment\u201d, the system will immediately reply to the accurate information without waiting.<\/li>\n<\/ul>\n\n\n\n<p>With the help of&nbsp;<a href=\"https:\/\/mixdesk.com\/en\">Mixdesk<\/a>, You can create these \u201csmart speech templates&#034; in advance and trigger them by automatically identifying keywords.<\/p>\n\n\n\n<p>For example: when the user asks \u201cHow many pieces are left?&#034; &#034;When the robot can automatically reply\u201c &#034;The inventory is tight, there are only 12 pieces left~ you can enjoy a 25% Black Friday exclusive discount when you place an order&#034;, with a purchase link attached.<\/p>\n\n\n\n<p>Like this<a href=\"https:\/\/mixdesk.com\/blog\/en\/ai-customer-service-is-available-24-7\/\">Real-time response<\/a>And personalized recommendations, not only improve the user experience, but also significantly improve<a href=\"https:\/\/mixdesk.com\/blog\/en\/customer-conversion-rate-wa\/\">Conversion rate<\/a>\u3002<\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-top has-text-color has-background has-link-color wp-elements-9c6ee9ae044820660b1d6d124747c451\" style=\"color:#fffdc7;background-color:#121c1c;grid-template-columns:auto 60%\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group has-link-color wp-elements-f2de3e70f8024084c2bdddf6c2212f77\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\" style=\"font-size:48px;font-weight:700;line-height:1.15\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">Mixdesk <br>AI Agent<\/mark><\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-b5d18a43ccde08f87061c6c1720ea8fd\" style=\"color:#fffdc7\"><a href=\"https:\/\/mixdesk.com\/blog\/en\/\"><strong>Learn More<\/strong>&nbsp;\u2192<\/a><\/p>\n<\/div><\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-1024x683.jpeg\" alt=\"\" class=\"wp-image-1892 size-full\" srcset=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-1024x683.jpeg 1024w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-300x200.jpeg 300w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-768x512.jpeg 768w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-1536x1024.jpeg 1536w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-2048x1365.jpeg 2048w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-18x12.jpeg 18w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-630x420.jpeg 630w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-696x464.jpeg 696w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-1068x712.jpeg 1068w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-1920x1280.jpeg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Strategy 4: Set the black five mode for customer service and after-sales service<\/h2>\n\n\n\n<p>On the day of Black Friday, the volume of inquiries and orders often skyrocketed several times. Relying on traditional manual customer service alone is prone to chain reactions such as \u201ddelayed response, missed orders, and rising complaints&#034;.  According to data from Drive Research, 71% of consumers chose to shop online during the Black Friday period, which means that customer service<a href=\"https:\/\/mixdesk.com\/blog\/en\/whatsapp-autoresponder-bot-2\/\">Response speed<\/a>, Directly affect sales performance.<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Set up an automated customer service process<\/li>\n<\/ol>\n\n\n\n<p>Before the Black Friday, it is recommended to build a set of exclusive &#034;Black Friday Customer Service logic\u201d\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Preset frequently Asked Questions (Frequently asked questions), covering &#034;discount policy\u201d, &#034;Logistics timeliness&#034;, and &#034;Refund Rules\u201d\uff1b<\/em><\/li>\n\n\n\n<li><em>Robots give priority to reception, and manual customer service handles complex issues\uff1b<\/em><\/li>\n\n\n\n<li><em>Set up a manual priority mechanism for high-value customers (such as repurchases or large orders).<\/em><\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udca1&nbsp;<strong><a href=\"https:\/\/mixdesk.com\/en\">Mixdesk<\/a><\/strong><strong>&nbsp;The depth of empowerment\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Intelligent identification and diversion<\/strong>: The system automatically recognizes customer intentions (such as inquiry, complaint, after-sales), and assigns them to the corresponding customer service according to priority\uff1b<\/li>\n\n\n\n<li><strong>Unified Messaging Center<\/strong>: Integrate Messenger, WhatsApp, Email and other multi-channel messages, customer service does not need to switch back and forth\uff1b<\/li>\n\n\n\n<li><strong>Multi-language support<\/strong>: For cross-border Black Five scenarios, the built-in automatic translation function allows customer service to serve users around the world.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-cover aligncenter has-small-font-size\" style=\"min-height:237px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim has-background-gradient\" style=\"background:linear-gradient(135deg,rgb(222,252,199) 0%,rgb(213,249,244) 72%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center is-image-fill has-background\" style=\"background-color:#fbfff2;font-size:29px;grid-template-columns:22% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-1024x659.png);background-position:50% 50%\"><img decoding=\"async\" width=\"1024\" height=\"659\" src=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-1024x659.png\" alt=\"\" class=\"wp-image-2643 size-full\" srcset=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-1024x659.png 1024w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-300x193.png 300w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-768x494.png 768w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-1536x989.png 1536w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-18x12.png 18w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-653x420.png 653w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-696x448.png 696w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-1068x687.png 1068w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1.png 1616w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-left has-black-color has-text-color\" style=\"font-size:13px\">Mixdesk is an overseas multi-channel intelligent customer communication platform that can unify multiple channels such as Facebook, Instagram, WhatsApp, Line, Telegram, and Email to help companies communicate and serve customers. Mixdesk also supports AI employee functions, allowing enterprises to achieve more efficient automated customer service.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill\" style=\"font-size:14px\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/chat.mix-chat.com\/chatlink.html?eid=bebf26f4921fc35e78530a3a00b4bd96&amp;utm=blog\" style=\"border-radius:13px;background-color:#00da5d\" target=\"_blank\" rel=\"noreferrer noopener\">Consult now<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>These functions help enterprises maintain high response speed and consistent service quality in the &#034;explosive single phase&#034;, and customer waiting time can be shortened by 70%.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Add a &#034;black Five Dedicated line&#034; or flexible customer service scheduling<\/li>\n<\/ol>\n\n\n\n<p>It is recommended to analyze the peak hours of previous years (such as 0-3 o&#039;clock GMT Eastern time in the United States) and arrange the duty schedule in advance; set up a \u201cBlack Friday dedicated customer service channel\u201d or an automatic welcome message to prompt customers to expect the waiting time during peak periods to avoid the loss of customer orders due to time zone differences or slow response.<\/p>\n\n\n\n<p>With tools, automation and collaboration capabilities\uff0c<a href=\"https:\/\/mixdesk.com\/en\">Mixdesk<\/a>&nbsp;So that \u201csmall teams can also cope with large traffic\u201d\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Robots give priority to answering frequently asked questions (saving 80% of repetitive work)\uff1b<\/li>\n\n\n\n<li>Manual customer service relay high-value consultation (increase transaction rate)\uff1b<\/li>\n\n\n\n<li>Each conversation is automatically recorded in the data background for subsequent review and optimization.<\/li>\n<\/ul>\n\n\n\n<p>In short\uff0c<a href=\"https:\/\/mixdesk.com\/en\">Mixdesk<\/a>&nbsp;Let enterprises still achieve \u201cfast response, no missed orders, and high satisfaction\u201d under high-pressure nodes like the Black Friday, so as to achieve a win-win situation of efficiency and experience.<\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-top has-text-color has-background has-link-color wp-elements-9c6ee9ae044820660b1d6d124747c451\" style=\"color:#fffdc7;background-color:#121c1c;grid-template-columns:auto 60%\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group has-link-color wp-elements-f2de3e70f8024084c2bdddf6c2212f77\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\" style=\"font-size:48px;font-weight:700;line-height:1.15\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">Mixdesk <br>AI Agent<\/mark><\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-b5d18a43ccde08f87061c6c1720ea8fd\" style=\"color:#fffdc7\"><a href=\"https:\/\/mixdesk.com\/blog\/en\/\"><strong>Learn More<\/strong>&nbsp;\u2192<\/a><\/p>\n<\/div><\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-1024x683.jpeg\" alt=\"\" class=\"wp-image-1892 size-full\" srcset=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-1024x683.jpeg 1024w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-300x200.jpeg 300w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-768x512.jpeg 768w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-1536x1024.jpeg 1536w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-2048x1365.jpeg 2048w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-18x12.jpeg 18w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-630x420.jpeg 630w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-696x464.jpeg 696w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-1068x712.jpeg 1068w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-1920x1280.jpeg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Strategy 5: Data-driven optimization, real-time monitoring and adjustment<\/h2>\n\n\n\n<p>The Black Friday is not about setting up an advertisement and finishing it, but an extremely accelerated marketing cycle. You need to watch while casting, tune while watching.<\/p>\n\n\n\n<p>Core monitoring indicators include\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Click-through rate (CTR) and conversion rate (CVR)<\/li>\n\n\n\n<li>Cost of thousand impressions (CPM)<\/li>\n\n\n\n<li>Average order value (AOV)<\/li>\n<\/ul>\n\n\n\n<p><strong>Real-time optimization recommendations\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Once you find that an idea has a low CTR and a low CVR, quickly pause or iterate\uff1b<\/li>\n\n\n\n<li>Shift the budget from an inefficient audience to a \u201dbrowse + purchase&#034; audience\uff1b<\/li>\n\n\n\n<li>Give priority to high AOV products or combination products\uff1b<\/li>\n\n\n\n<li>Make a second recall for users who have added to the shopping cart but have not placed an order.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Strategy 6: Extend in the late stage of the Black Friday, and be the first to layout and repurchase<\/h2>\n\n\n\n<p>The outbreak on the day of the Black Friday is only the beginning. What really determines the long-term profitability of the brand is the extension strategy of \u201cafter the Black Friday\u201d. Many sellers breathed a sigh of relief after the Black Friday, but they also unknowingly missed the \u201cgolden period of repurchase\u201d. You know, the popularity of users at this time has not subsided, and the memory of consumption is still fresh, which is the easiest group to wake up.<\/p>\n\n\n\n<p>The following is an efficient and referable extension action after the Black Friday\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Within 24-72 hours after the end of Black Friday, send &#034;Missed discount reminder + Give you another limited-time replenishment coupon&#034; to users who &#034;have not placed an order + have added a car&#034;\uff1b<\/li>\n\n\n\n<li>Send a \u201cthank you letter + next repurchase code&#034; to customers who place an order on the day of Black Friday to build loyalty\uff1b<\/li>\n\n\n\n<li>Establish a repurchase reach process, such as &#034;90-day repurchase reminder&#034; and &#034;New product preview&#034;.<\/li>\n<\/ul>\n\n\n\n<p>With the help of&nbsp;<a href=\"https:\/\/mixdesk.com\/en\">Mixdesk<\/a>&nbsp;Timing orientation<a href=\"https:\/\/mixdesk.com\/blog\/en\/whatsapp-mass-sending-2\/\">Mass distribution<\/a>The function can not only complete the secondary reach under safe and seal-proof conditions, but also increase the repurchase rate and transform customers from one-time buyers to brand loyal fans. Through the systematic repurchase design, you no longer just \u201cfight a black five battle\u201d, but start the first battle of the year-round private domain cycle, and become the winner who truly wins the black Five.<\/p>\n\n\n\n<div class=\"wp-block-cover aligncenter has-small-font-size\" style=\"min-height:237px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim has-background-gradient\" style=\"background:linear-gradient(135deg,rgb(222,252,199) 0%,rgb(213,249,244) 72%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center is-image-fill has-background\" style=\"background-color:#fbfff2;font-size:29px;grid-template-columns:22% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-1024x659.png);background-position:50% 50%\"><img decoding=\"async\" width=\"1024\" height=\"659\" src=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-1024x659.png\" alt=\"\" class=\"wp-image-2643 size-full\" srcset=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-1024x659.png 1024w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-300x193.png 300w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-768x494.png 768w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-1536x989.png 1536w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-18x12.png 18w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-653x420.png 653w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-696x448.png 696w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-1068x687.png 1068w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1.png 1616w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-left has-black-color has-text-color\" style=\"font-size:13px\">Mixdesk is an overseas multi-channel intelligent customer communication platform that can unify multiple channels such as Facebook, Instagram, WhatsApp, Line, Telegram, and Email to help companies communicate and serve customers. Mixdesk also supports AI employee functions, allowing enterprises to achieve more efficient automated customer service.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill\" style=\"font-size:14px\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/chat.mix-chat.com\/chatlink.html?eid=bebf26f4921fc35e78530a3a00b4bd96&amp;utm=blog\" style=\"border-radius:13px;background-color:#00da5d\" target=\"_blank\" rel=\"noreferrer noopener\">Consult now<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Strategy 7: Budget Control and Risk Management<\/h2>\n\n\n\n<p>The Black Friday is a &#034;traffic race\u201d, and advertising costs and competitive intensity will soar in a short period of time. If you are not careful, the budget may be &#034;burned\u201d on inefficient traffic. To stabilize the ROI on the battlefield, you need not only a delivery strategy, but also a dual insurance of budget control and risk defense.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Set flexible budget caps<\/strong><\/li>\n<\/ul>\n\n\n\n<p>In the Black Five stage, the budget is not static.  It is recommended to set one<strong>Daily budget limit + flexible expansion range<\/strong>, for example\uff1a<em>The daily budget is limited to $500. If the ad conversion rate exceeds 5%, a 20% budget will be automatically added.<\/em><\/p>\n\n\n\n<p>This can not only prevent invalid consumption, but also seize high-return advertising slots in a timely manner.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sub-channel testing to find the optimal delivery path<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Don&#039;t put all your eggs in one basket. In the testing phase, first allocate a small budget, find a combination of \u201chigh clicks and low customer acquisition costs\u201d through data analysis, and then focus on the main channels. It is recommended to test multiple delivery scenarios simultaneously: Facebook, Instagram, Messenger, etc. The user mentality and conversion logic of each platform are different.<\/p>\n\n\n\n<p><em>Facebook is suitable for \u201dgrass planting + educational content&#034; advertising\uff1b<\/em><\/p>\n\n\n\n<p><em>Instagram is suitable for visually impactful event posters\uff1b<\/em><\/p>\n\n\n\n<p><em>Messenger is more suitable for consultation and private chat transactions.<\/em><\/p>\n\n\n\n<p>\ud83d\udca1 use&nbsp;<a href=\"https:\/\/mixdesk.com\/en\">Mixdesk<\/a>, You can uniformly summarize customer messages from different channels into the same background, view advertising sources, keyword inquiries and other data, so as to help you quickly judge<strong>Which channel has the highest ROI<\/strong>\u3002<\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-top has-text-color has-background has-link-color wp-elements-9c6ee9ae044820660b1d6d124747c451\" style=\"color:#fffdc7;background-color:#121c1c;grid-template-columns:auto 60%\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group has-link-color wp-elements-f2de3e70f8024084c2bdddf6c2212f77\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\" style=\"font-size:48px;font-weight:700;line-height:1.15\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">Mixdesk <br>AI Agent<\/mark><\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-b5d18a43ccde08f87061c6c1720ea8fd\" style=\"color:#fffdc7\"><a href=\"https:\/\/mixdesk.com\/blog\/en\/\"><strong>Learn More<\/strong>&nbsp;\u2192<\/a><\/p>\n<\/div><\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-1024x683.jpeg\" alt=\"\" class=\"wp-image-1892 size-full\" srcset=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-1024x683.jpeg 1024w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-300x200.jpeg 300w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-768x512.jpeg 768w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-1536x1024.jpeg 1536w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-2048x1365.jpeg 2048w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-18x12.jpeg 18w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-630x420.jpeg 630w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-696x464.jpeg 696w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-1068x712.jpeg 1068w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-1920x1280.jpeg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strengthen the risk control mechanism to prevent sudden account problems<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Advertising volume surged during the Black Friday period, and the Meta system&#039;s review of account numbers was also stricter. Common risks include rejected advertisements, restricted accounts, abnormal payments, and abnormal behaviors. In order to reduce risks, frequently modify advertising content or delivery countries should be avoided; ensure that all materials are in compliance (especially preferential and countdown copywriting); prepare 1-2 alternate advertising accounts and payment methods in advance, just in case.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Summary: The three keys to grasping the Black Friday Facebook Traffic Bonus<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Warm-up + trust = high conversion starting point<\/strong><\/li>\n\n\n\n<li><strong>Advertising + community + customer service = complete closed loop<\/strong><\/li>\n\n\n\n<li><strong>Data monitoring + real-time optimization = continuous outbreak<\/strong><\/li>\n<\/ul>\n\n\n\n<p>The Black Friday is not a short-lived carnival, but a concentrated test of brand ability-a test of execution and system strength. When you integrate advertising, community operations, and customer communication into one, and use&nbsp;<a href=\"https:\/\/mixdesk.com\/en\">Mixdesk<\/a>&nbsp;And other smart tools to achieve<a href=\"https:\/\/mixdesk.com\/blog\/en\/whatsapp-and-facebook-ai\/\">automation<\/a>Undertake with<a href=\"https:\/\/mixdesk.com\/en\">Customer service<\/a>Improving efficiency can make every news and every consultation of the Black Friday an opportunity to make a deal.<\/p>\n\n\n\n<p>Winning the Black Five depends not only on explosive power, but also on control. Only by grasping the rhythm, data-driven, and system support can a brand stand out in this high-pressure competition of global e-commerce and jump from a \u201cparticipant\u201d to a true \u201cwinner\u201d.<\/p>\n\n\n\n<div class=\"wp-block-cover aligncenter has-small-font-size\" style=\"min-height:237px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim has-background-gradient\" style=\"background:linear-gradient(135deg,rgb(222,252,199) 0%,rgb(213,249,244) 72%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center is-image-fill has-background\" style=\"background-color:#fbfff2;font-size:29px;grid-template-columns:22% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-1024x659.png);background-position:50% 50%\"><img decoding=\"async\" width=\"1024\" height=\"659\" src=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-1024x659.png\" alt=\"\" class=\"wp-image-2643 size-full\" srcset=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-1024x659.png 1024w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-300x193.png 300w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-768x494.png 768w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-1536x989.png 1536w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-18x12.png 18w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-653x420.png 653w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-696x448.png 696w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-1068x687.png 1068w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1.png 1616w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-left has-black-color has-text-color\" style=\"font-size:13px\">Mixdesk is an overseas multi-channel intelligent customer communication platform that can unify multiple channels such as Facebook, Instagram, WhatsApp, Line, Telegram, and Email to help companies communicate and serve customers. Mixdesk also supports AI employee functions, allowing enterprises to achieve more efficient automated customer service.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-4 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill\" style=\"font-size:14px\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/chat.mix-chat.com\/chatlink.html?eid=bebf26f4921fc35e78530a3a00b4bd96&amp;utm=blog\" style=\"border-radius:13px;background-color:#00da5d\" target=\"_blank\" rel=\"noreferrer noopener\">Consult now<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<p><strong>Q1: When is it more appropriate to start preparing for Black Friday?<\/strong> <\/p>\n\n\n\n<p>A: It is recommended to start the warm-up phase at least 4-6 weeks before Black Friday.<\/p>\n\n\n\n<p><strong>Q2: After the ad is placed, how do I receive traffic from Facebook?<\/strong> <\/p>\n\n\n\n<p>A: You can guide users to join the community, or send Messenger private chat interaction. Using an intelligent customer service system such as Mixdesk, it can automatically respond to user private chats, trigger discount push, and divert customer service to effectively convert traffic.<\/p>\n\n\n\n<p><strong>Q3: I have a small budget and a small team. Can I also do Black Friday Facebook marketing?<\/strong> <\/p>\n\n\n\n<p>A: Yes. The point is to be precise and accurate: target a product, an audience, and an idea to do a good job. Use automated tools to make ideas, drainage, and customer service to undertake, saving manpower. Systems like Mixdesk can help small teams operate efficient processes at low cost.<\/p>\n\n\n\n<p><strong>Q4: What should I do if my advertising or WhatsApp group account is blocked during the Black Friday period?<\/strong> <\/p>\n\n\n\n<p>A: During the peak period of Black Friday traffic, advertising approval is stricter, and the platform has stricter risk control over group distribution. It is recommended to use tools with anti-blocking capabilities to reduce risks. For example, Mixdesk uses independent IP and simulated Web login technology to ensure the basic security and stability of the account, and at the same time uses a variety of self-developed anti-blocking technologies to complete the security reach of mass distribution.<\/p>","protected":false},"excerpt":{"rendered":"<p>Winning the Black Five depends not only on explosive power, but also on control. Only by grasping the rhythm, data-driven, and system support can a brand stand out in this high-pressure competition of global e-commerce and jump from a \u201cparticipant\u201d to a true \u201cwinner\u201d.<\/p>","protected":false},"author":5,"featured_media":4939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_eb_attr":"","footnotes":""},"categories":[94],"tags":[],"class_list":{"0":"post-4757","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-facebook"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u9ed1\u4e94 Facebook \u8425\u9500\u600e\u4e48\u505a\uff1f7 \u4e2a\u6838\u5fc3\u7b56\u7565\u52a9\u4f60\u8d62\u6218\u9ec4\u91d1\u5468 - Blog | Mixdesk<\/title>\n<meta name=\"description\" content=\"\u8d62\u5f97\u9ed1\u4e94\uff0c\u4e0d\u4ec5\u9760\u7206\u53d1\u529b\uff0c\u66f4\u9760\u63a7\u5236\u529b\u3002\u552f\u6709\u628a\u63e1\u8282\u594f\u3001\u6570\u636e\u9a71\u52a8\u3001\u7cfb\u7edf\u652f\u6491\uff0c\u54c1\u724c\u624d\u80fd\u5728\u8fd9\u573a\u5168\u7403\u7535\u5546\u7684\u9ad8\u538b\u7ade\u8d5b\u4e2d\u8131\u9896\u800c\u51fa\uff0c\u4ece\u201c\u53c2\u4e0e\u8005\u201d\u8dc3\u5347\u4e3a\u771f\u6b63\u7684\u201c\u8d62\u5bb6\u201d\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mixdesk.com\/blog\/en\/fb-black-friday-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u9ed1\u4e94 Facebook \u8425\u9500\u600e\u4e48\u505a\uff1f7 \u4e2a\u6838\u5fc3\u7b56\u7565\u52a9\u4f60\u8d62\u6218\u9ec4\u91d1\u5468 - 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