{"id":5045,"date":"2025-11-29T10:30:00","date_gmt":"2025-11-29T02:30:00","guid":{"rendered":"https:\/\/mixdesk.com\/blog\/?p=5045"},"modified":"2025-11-21T16:16:25","modified_gmt":"2025-11-21T08:16:25","slug":"andromeda-algorithm","status":"publish","type":"post","link":"https:\/\/mixdesk.com\/blog\/en\/andromeda-algorithm\/","title":{"rendered":"Comprehensive analysis of Facebook advertising Andromeda algorithm: 7 key points to teach you to use new logic to improve advertising effectiveness and reduce costs"},"content":{"rendered":"<p><em>Author of this article\uff1a<a href=\"https:\/\/mixdesk.com\/blog\/en\/author\/fiona\/\">Fiona<\/a><\/em><\/p>\n\n\n\n<p>At the end of 2024, Meta will launch a brand new<a href=\"https:\/\/zhuanlan.zhihu.com\/p\/1971274632238694607\">&nbsp;Facebook Ads Andromeda (Andromeda) Algorithm System<\/a>, It is not only a regular update, but a reconstruction of the underlying recommendation logic that affects advertisers around the world.<\/p>\n\n\n\n<p>At the beginning of 2025, a large number of advertisers gave feedback\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The original &#034;universal casting method\u201d doesn&#039;t work anymore<\/li>\n\n\n\n<li>Can&#039;t get up on a small budget<\/li>\n\n\n\n<li>Unstable amount of clues<\/li>\n\n\n\n<li>Advertising consumption is stuck and daily fluctuations become greater<\/li>\n\n\n\n<li>The effect of traditional interest orientation has decreased significantly<\/li>\n<\/ul>\n\n\n\n<p>After all, it&#039;s all&nbsp;<a href=\"https:\/\/mixdesk.com\/blog\/en\/facebook-page\/\">Facebook<\/a>&nbsp;The Advertising Andromeda algorithm is quietly changing the entire advertising ecosystem.<\/p>\n\n\n\n<p>This article will comprehensively analyze this new algorithm system to help cross-border sellers, brand owners and<a href=\"https:\/\/mixdesk.com\/blog\/en\/advertising-placement-channels\/\">advertising<\/a>Operations quickly adapt to changes and establish a stable delivery system in 2025.<\/p>\n\n\n<div class=\"wp-block-table-of-contents-block-table-of-contents-block\"><div class=\"eb-parent-wrapper eb-parent-eb-toc-bqte3\"><div class=\"eb-toc-container eb-toc-bqte3  eb-toc-is-not-sticky eb-toc-not-collapsible eb-toc-initially-not-collapsed eb-toc-scrollToTop style-1\" data-scroll-top=\"false\" data-scroll-top-icon=\"fas fa-angle-up\" data-collapsible=\"false\" data-sticky-hide-mobile=\"false\" data-sticky=\"false\" data-scroll-target=\"scroll_to_toc\" data-copy-link=\"false\" data-editor-type=\"\" data-hide-desktop=\"false\" data-hide-tab=\"false\" data-hide-mobile=\"false\" data-itemcollapsed=\"false\"><div class=\"eb-toc-header\"><div class=\"eb-toc-title\">Table of contents\uff1a<\/div><\/div><div class=\"eb-toc-wrapper\" data-headers=\"[{&quot;level&quot;:2,&quot;content&quot;:&quot;\\u4e00\\u3001\\u4ec0\\u4e48\\u662f Facebook \\u5e7f\\u544a\\u4ed9\\u5973\\u5ea7\\u7b97\\u6cd5\\uff1f&quot;,&quot;text&quot;:&quot;\\u4e00\\u3001\\u4ec0\\u4e48\\u662f Facebook \\u5e7f\\u544a\\u4ed9\\u5973\\u5ea7\\u7b97\\u6cd5\\uff1f&quot;,&quot;link&quot;:&quot;eb-table-content-0&quot;},{&quot;level&quot;:2,&quot;content&quot;:&quot;\\u4e8c\\u3001Facebook \\u4ed9\\u5973\\u5ea7\\u7b97\\u6cd5\\u7684 7 \\u5927\\u5173\\u952e\\u70b9&quot;,&quot;text&quot;:&quot;\\u4e8c\\u3001Facebook \\u4ed9\\u5973\\u5ea7\\u7b97\\u6cd5\\u7684 7 \\u5927\\u5173\\u952e\\u70b9&quot;,&quot;link&quot;:&quot;eb-table-content-1&quot;},{&quot;level&quot;:2,&quot;content&quot;:&quot;Mixdesk AI Agent&quot;,&quot;text&quot;:&quot;Mixdesk AI Agent&quot;,&quot;link&quot;:&quot;mixdesk-ai-agent&quot;},{&quot;level&quot;:2,&quot;content&quot;:&quot;\\u4e09\\u3001\\u4ed9\\u5973\\u5ea7\\u65f6\\u4ee3\\u6700\\u6709\\u6548\\u7684 5 \\u5927\\u5e7f\\u544a\\u7b56\\u7565&quot;,&quot;text&quot;:&quot;\\u4e09\\u3001\\u4ed9\\u5973\\u5ea7\\u65f6\\u4ee3\\u6700\\u6709\\u6548\\u7684 5 \\u5927\\u5e7f\\u544a\\u7b56\\u7565&quot;,&quot;link&quot;:&quot;eb-table-content-3&quot;},{&quot;level&quot;:3,&quot;content&quot;:&quot;\\u7b56\\u7565 1\\uff1a\\u653e\\u5f03\\u4f20\\u7edf\\u5174\\u8da3\\u5b9a\\u5411\\uff0c\\u5168\\u9762\\u6539\\u7528\\u201c\\u5927\\u8303\\u56f4 + \\u5f3a\\u521b\\u610f\\u201d&quot;,&quot;text&quot;:&quot;\\u7b56\\u7565 1\\uff1a\\u653e\\u5f03\\u4f20\\u7edf\\u5174\\u8da3\\u5b9a\\u5411\\uff0c\\u5168\\u9762\\u6539\\u7528\\u201c\\u5927\\u8303\\u56f4 + \\u5f3a\\u521b\\u610f\\u201d&quot;,&quot;link&quot;:&quot;eb-table-content-4&quot;},{&quot;level&quot;:3,&quot;content&quot;:&quot;\\u7b56\\u7565 2\\uff1a\\u521b\\u610f\\u5fc5\\u987b\\u201c\\u5185\\u5bb9\\u5316\\u201d\\uff0c\\u624d\\u80fd\\u5403\\u5230 Reels \\u6d41\\u91cf&quot;,&quot;text&quot;:&quot;\\u7b56\\u7565 2\\uff1a\\u521b\\u610f\\u5fc5\\u987b\\u201c\\u5185\\u5bb9\\u5316\\u201d\\uff0c\\u624d\\u80fd\\u5403\\u5230 Reels \\u6d41\\u91cf&quot;,&quot;link&quot;:&quot;eb-table-content-5&quot;},{&quot;level&quot;:3,&quot;content&quot;:&quot;\\u7b56\\u7565 3\\uff1a\\u63d0\\u5347 Pixel \\\/ CAPI \\u6570\\u636e\\u8d28\\u91cf\\uff0c\\u8ba9\\u7b97\\u6cd5\\u66f4\\u5feb\\u627e\\u5230\\u4f60\\u7684\\u5ba2\\u6237&quot;,&quot;text&quot;:&quot;\\u7b56\\u7565 3\\uff1a\\u63d0\\u5347 Pixel \\\/ CAPI \\u6570\\u636e\\u8d28\\u91cf\\uff0c\\u8ba9\\u7b97\\u6cd5\\u66f4\\u5feb\\u627e\\u5230\\u4f60\\u7684\\u5ba2\\u6237&quot;,&quot;link&quot;:&quot;eb-table-content-6&quot;},{&quot;level&quot;:3,&quot;content&quot;:&quot;\\u7b56\\u7565 4\\uff1aWhatsApp \\u884c\\u4e3a\\u4fe1\\u53f7\\uff0c\\u662f\\u8de8\\u5883\\u5e7f\\u544a\\u7684\\u9690\\u85cf\\u52a0\\u901f\\u5668&quot;,&quot;text&quot;:&quot;\\u7b56\\u7565 4\\uff1aWhatsApp 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\\u5e7f\\u544a\\u4ed9\\u5973\\u5ea7\\u7b97\\u6cd5\\uff1f&quot;,&quot;value&quot;:&quot;\\u4e00\\u3001\\u4ec0\\u4e48\\u662f-facebook-\\u5e7f\\u544a\\u4ed9\\u5973\\u5ea7\\u7b97\\u6cd5\\uff1f&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;\\u4e8c\\u3001Facebook \\u4ed9\\u5973\\u5ea7\\u7b97\\u6cd5\\u7684 7 \\u5927\\u5173\\u952e\\u70b9&quot;,&quot;value&quot;:&quot;\\u4e8c\\u3001facebook-\\u4ed9\\u5973\\u5ea7\\u7b97\\u6cd5\\u7684-7-\\u5927\\u5173\\u952e\\u70b9&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;Mixdesk AI Agent&quot;,&quot;value&quot;:&quot;mixdesk-ai-agent&quot;,&quot;isDelete&quot;:true},{&quot;label&quot;:&quot;\\u4e09\\u3001\\u4ed9\\u5973\\u5ea7\\u65f6\\u4ee3\\u6700\\u6709\\u6548\\u7684 5 \\u5927\\u5e7f\\u544a\\u7b56\\u7565&quot;,&quot;value&quot;:&quot;\\u4e09\\u3001\\u4ed9\\u5973\\u5ea7\\u65f6\\u4ee3\\u6700\\u6709\\u6548\\u7684-5-\\u5927\\u5e7f\\u544a\\u7b56\\u7565&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;\\u7b56\\u7565 1\\uff1a\\u653e\\u5f03\\u4f20\\u7edf\\u5174\\u8da3\\u5b9a\\u5411\\uff0c\\u5168\\u9762\\u6539\\u7528\\u201c\\u5927\\u8303\\u56f4 + \\u5f3a\\u521b\\u610f\\u201d&quot;,&quot;value&quot;:&quot;\\u7b56\\u7565-1\\uff1a\\u653e\\u5f03\\u4f20\\u7edf\\u5174\\u8da3\\u5b9a\\u5411\\uff0c\\u5168\\u9762\\u6539\\u7528\\u5927\\u8303\\u56f4-\\u5f3a\\u521b\\u610f&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;\\u7b56\\u7565 2\\uff1a\\u521b\\u610f\\u5fc5\\u987b\\u201c\\u5185\\u5bb9\\u5316\\u201d\\uff0c\\u624d\\u80fd\\u5403\\u5230 Reels \\u6d41\\u91cf&quot;,&quot;value&quot;:&quot;\\u7b56\\u7565-2\\uff1a\\u521b\\u610f\\u5fc5\\u987b\\u5185\\u5bb9\\u5316\\uff0c\\u624d\\u80fd\\u5403\\u5230-reels-\\u6d41\\u91cf&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;\\u7b56\\u7565 3\\uff1a\\u63d0\\u5347 Pixel \\\/ CAPI \\u6570\\u636e\\u8d28\\u91cf\\uff0c\\u8ba9\\u7b97\\u6cd5\\u66f4\\u5feb\\u627e\\u5230\\u4f60\\u7684\\u5ba2\\u6237&quot;,&quot;value&quot;:&quot;\\u7b56\\u7565-3\\uff1a\\u63d0\\u5347-pixel-capi-\\u6570\\u636e\\u8d28\\u91cf\\uff0c\\u8ba9\\u7b97\\u6cd5\\u66f4\\u5feb\\u627e\\u5230\\u4f60\\u7684\\u5ba2\\u6237&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;\\u7b56\\u7565 4\\uff1aWhatsApp \\u884c\\u4e3a\\u4fe1\\u53f7\\uff0c\\u662f\\u8de8\\u5883\\u5e7f\\u544a\\u7684\\u9690\\u85cf\\u52a0\\u901f\\u5668&quot;,&quot;value&quot;:&quot;\\u7b56\\u7565-4\\uff1awhatsapp-\\u884c\\u4e3a\\u4fe1\\u53f7\\uff0c\\u662f\\u8de8\\u5883\\u5e7f\\u544a\\u7684\\u9690\\u85cf\\u52a0\\u901f\\u5668&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;\\u7b56\\u7565 5\\uff1a\\u8d26\\u6237\\u7ed3\\u6784\\u8d8a\\u7b80\\u5355\\u8d8a\\u597d&quot;,&quot;value&quot;:&quot;\\u7b56\\u7565-5\\uff1a\\u8d26\\u6237\\u7ed3\\u6784\\u8d8a\\u7b80\\u5355\\u8d8a\\u597d&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;\\u603b\\u7ed3\\uff1a\\u4ed9\\u5973\\u5ea7\\u7b97\\u6cd5\\u4f18\\u5316\\u7684\\u6838\\u5fc3\\u662f\\u201c\\u987a\\u52bf\\u800c\\u4e3a\\u201d&quot;,&quot;value&quot;:&quot;\\u603b\\u7ed3\\uff1a\\u4ed9\\u5973\\u5ea7\\u7b97\\u6cd5\\u4f18\\u5316\\u7684\\u6838\\u5fc3\\u662f\\u987a\\u52bf\\u800c\\u4e3a&quot;,&quot;isDelete&quot;:false},{&quot;label&quot;:&quot;FAQ&quot;,&quot;value&quot;:&quot;faq&quot;,&quot;isDelete&quot;:false}]\" data-smooth=\"true\" data-top-offset=\"\"><div class=\"eb-toc__list-wrap\"><ul class='eb-toc__list'><li><a href=\"#eb-table-content-0\">1. What is the Facebook Advertising Andromeda algorithm?<\/a><li><a href=\"#eb-table-content-1\">2. The 7 key points of the Facebook Andromeda algorithm<\/a><li><a href=\"#eb-table-content-3\">3. The 5 most effective advertising strategies in the Andromeda Era<\/a><ul class='eb-toc__list'><li><a href=\"#eb-table-content-4\">Strategy 1: Abandon the traditional interest orientation and switch to \u201cwide range + strong creativity&#034; in an all-round way\u201d<\/a><li><a href=\"#eb-table-content-5\">Strategy 2: Creativity must be \u201ccontent-oriented\u201d in order to eat Reels traffic<\/a><li><a href=\"#eb-table-content-6\">Strategy 3: Improve the quality of Pixel\/CAPI data and let the algorithm find your customers faster<\/a><li><a href=\"#eb-table-content-7\">Strategy 4: WhatsApp behavior signal is a hidden accelerator for cross-border advertising<\/a><li><a href=\"#eb-table-content-8\">Strategy 5: The simpler the account structure, the better<\/a><\/li><\/ul><li><a href=\"#eb-table-content-9\">Summary: The core of the optimization of the Andromeda algorithm is \u201ctaking advantage of the situation\u201d<\/a><li><a href=\"#faq\">FAQ<\/a><\/ul><\/div><\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">1. What is the Facebook Advertising Andromeda algorithm?<\/h2>\n\n\n\n<p>In short, the Andromeda algorithm = the \u201cnew recommended brain\u201d for Meta advertising.  Its core goal is: to use more complete user portraits + more multi-dimensional data signals to make multi-stage predictions and improve the accuracy of advertising matching and content distribution efficiency.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>The old algorithm relies on<\/strong><\/td><td><strong>Andromeda algorithm relies on<\/strong><\/td><\/tr><tr><td>Interest tags, social relationships, a small amount of user behavior data<\/td><td>Global user intent prediction, multi-point behavior signals (cross-platform, cross-application), enhanced learning model, high-frequency creative feedback\u201c &#034;multi-contact path\u201d analysis, more stringent advertising quality score (AQI)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>It not only changed the \u201chow to run the advertisement\u201d, but also changed the judgment mechanism of the advertising platform \u201cwho do you want to push to\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. The 7 key points of the Facebook Andromeda algorithm<\/h2>\n\n\n\n<p>Facebook&#039;s Andromeda algorithm is currently the most advanced advertising recommendation system. It is based on deep learning and big data technology, and continuously optimizes the effectiveness of advertising through comprehensive analysis of user behavior. Understanding these core changes is essential to improve advertising effectiveness and reduce advertising costs. The following are the 7 core key points that affect the performance of advertising\uff1a<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>User intent prediction changes from \u201csingle point\u201d to &#034;multi-point\u201d<\/li>\n<\/ol>\n\n\n\n<p>\ud83d\udc49 The old algorithm judges whether you are a buyer or not\uff1a<\/p>\n\n\n\n<p>What content did you like \/ have you seen a similar ad?<\/p>\n\n\n\n<p>\u65b0 The new algorithm determines whether you are a buyer or not\uff1a<\/p>\n\n\n\n<p>Your interaction trajectory in the past 72 hours \/ have you left behaviors on IG, WhatsApp, and Reels \/ have you browsed related content outside Meta \/ Has your checkout behavior been recognized as a &#034;high intent classification\u201d?<\/p>\n\n\n\n<p>This more comprehensive analysis of user behavior makes advertising delivery predictions more accurate, but it also means that fluctuations may be greater. In other words, the system no longer relies solely on one interaction, but uses multiple points of data to judge user behavior trends.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>The weight of behavioral signals has been greatly increased (especially Reels)<\/li>\n<\/ol>\n\n\n\n<p>With Meta&#039;s emphasis on short video content, the Andromeda algorithm has greatly increased the weight of \u201cbehavioral signals\u201d, especially interactions on Reels. The specific performance is\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reels sliding behavior: The user&#039;s sliding behavior on Reels has become an important behavioral signal.<\/li>\n\n\n\n<li>Interactive behavior: interactions such as leaving messages, likes, sharing, etc., especially those related to advertising.<\/li>\n\n\n\n<li>Click the store button to view the ad details: These behavioral signals will be given a higher weight, which means that the more the ad can stimulate user interaction, the easier it is to get higher exposure.<\/li>\n\n\n\n<li><a href=\"https:\/\/mixdesk.com\/blog\/en\/whatsapp-version-2\/\">WhatsApp<\/a>&nbsp;Click: Especially in the cross-border e-commerce scene, users clicking on WhatsApp for consultation has also become an important behavioral signal. In order to more strongly stimulate WhatsApp behavior signals, many cross-border sellers will use&nbsp;<a href=\"https:\/\/mixdesk.com\/en\">Mixdesk Intelligent Customer Service System<\/a>, The welcome message or discount guide is triggered the first second the customer clicks on WhatsApp, greatly reducing the loss of users due to waiting. Entering the conversation faster will also allow the algorithm to judge that you are \u201cmore likely to bring high-value leads\u201d, thereby giving the ad more exposure.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-top has-text-color has-background has-link-color wp-elements-9c6ee9ae044820660b1d6d124747c451\" style=\"color:#fffdc7;background-color:#121c1c;grid-template-columns:auto 60%\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group has-link-color wp-elements-f2de3e70f8024084c2bdddf6c2212f77\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\" style=\"font-size:48px;font-weight:700;line-height:1.15\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">Mixdesk <br>AI Agent<\/mark><\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-b5d18a43ccde08f87061c6c1720ea8fd\" style=\"color:#fffdc7\"><a href=\"https:\/\/mixdesk.com\/blog\/en\/\"><strong>Learn More<\/strong>&nbsp;\u2192<\/a><\/p>\n<\/div><\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-1024x683.jpeg\" alt=\"\" class=\"wp-image-1892 size-full\" srcset=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-1024x683.jpeg 1024w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-300x200.jpeg 300w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-768x512.jpeg 768w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-1536x1024.jpeg 1536w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-2048x1365.jpeg 2048w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-18x12.jpeg 18w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-630x420.jpeg 630w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-696x464.jpeg 696w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-1068x712.jpeg 1068w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/11\/\u4ea7\u54c1\u56fe-mix-1920x1280.jpeg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Therefore, in order to adapt to the Andromeda algorithm, advertising content needs to be more \u201clike content\u201d, rather than simple advertising, in order to get more recommendations and exposure.<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>The model is biased towards &#034;creative-driven\u201d rather than &#034;audience-driven\u201d<\/li>\n<\/ol>\n\n\n\n<p>In the past, advertisers could improve the effectiveness of advertising through precise audience targeting, but the bias of the Andromeda algorithm has changed, and now it depends more on creative quality. Specifically, the creative performance of the advertisement, the user&#039;s viewing time, the click-through rate of the advertisement, and the attractiveness score of the content will directly affect the effectiveness of the advertisement.\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Creative quality<\/strong>: If your advertising creativity is not enough to attract users, the algorithm will think that the ad is not attractive enough to the target audience, thereby reducing its display opportunities.<\/li>\n\n\n\n<li><strong>Viewing time and click-through rate<\/strong>: The Andromeda algorithm analyzes the length of time users watch ads and the click-through rate of ads. If these two indicators are low, it will be difficult for ads to get recommendations and exposure will be limited.<\/li>\n<\/ul>\n\n\n\n<p>Therefore, the merits of advertising creativity will directly determine the performance of advertising. No matter how accurate your audience targeting is, you may not be able to get enough traffic due to poor creativity.<\/p>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>High-quality leads will get additional traffic.<\/li>\n<\/ol>\n\n\n\n<p>The Andromeda algorithm is more inclined to tilt exposure to ads that can bring \u201chigh-value actions.\u201d High-value actions include: adding to the shopping cart, purchasing, WhatsApp consultation, and staying on high-value pages.<\/p>\n\n\n\n<p>Therefore, if your ad can attract more high-value behaviors, it can not only reduce advertising costs (CPC, CPM, etc.), but also gain more exposure. The more advertising can stimulate these high-quality leads, the cheaper the advertising costs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"329\" src=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/11\/1121\u7b97\u6cd5-1-1024x329.png\" alt=\"\" class=\"wp-image-5069\" srcset=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/11\/1121\u7b97\u6cd5-1-1024x329.png 1024w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/11\/1121\u7b97\u6cd5-1-300x96.png 300w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/11\/1121\u7b97\u6cd5-1-768x247.png 768w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/11\/1121\u7b97\u6cd5-1-1536x494.png 1536w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/11\/1121\u7b97\u6cd5-1-2048x658.png 2048w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/11\/1121\u7b97\u6cd5-1-18x6.png 18w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/11\/1121\u7b97\u6cd5-1-1307x420.png 1307w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/11\/1121\u7b97\u6cd5-1-696x224.png 696w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/11\/1121\u7b97\u6cd5-1-1068x343.png 1068w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/11\/1121\u7b97\u6cd5-1-1920x617.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li>The faster the data feedback speed, the more stable the advertisement<\/li>\n<\/ol>\n\n\n\n<p>The Andromeda algorithm has extremely rapid feedback on the performance of advertisements, especially in the first two hours of advertisements. If the ad does not get enough clicks or interactions in a short period of time, the system will increase the CPM (cost per thousand impressions) and reduce the exposure of the ad, which means that the learning period of the ad will be extended.<\/p>\n\n\n\n<p>Therefore, advertisers need to make sure when launching an ad\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Give a full budget when you start<\/strong>: Give the advertisement a sufficient budget so that the advertisement can get sufficient exposure and data feedback to avoid the system judging it as a low-quality advertisement.<\/li>\n\n\n\n<li><strong>Homepage exposed strong USP<\/strong>: The first few seconds of the ad need to capture the user&#039;s attention and show a strong selling point.<\/li>\n\n\n\n<li><strong>You must catch someone in the first three seconds of the video<\/strong>: Video ads especially need to capture the user&#039;s attention in the first three seconds, otherwise it will affect the click-through rate and interaction rate of the ad.<\/li>\n<\/ul>\n\n\n\n<p>Fast feedback and accurate<a href=\"https:\/\/mixdesk.com\/blog\/en\/social-media-data-analysis\/\">Data analysis<\/a>It helps to ensure the stable performance of advertising.<\/p>\n\n\n\n<ol start=\"6\" class=\"wp-block-list\">\n<li>The \u201chealth\u201d of the ad account and page affects the delivery<\/li>\n<\/ol>\n\n\n\n<p>The health of the ad account and page will directly affect the display effect of the ad. Meta will analyze a series of underlying indicators, including: page violation rate, negative user feedback rate, complaint rate, ad rejection record, and interaction quality in the comment area.<\/p>\n\n\n\n<p>If these indicators are poor, even if the advertising creativity is good, the effectiveness of the advertising will be affected. Therefore, ensuring the health of accounts and pages is good can not only avoid the downgrade of advertisements, but also improve the display opportunities of advertisements.<\/p>\n\n\n\n<ol start=\"7\" class=\"wp-block-list\">\n<li>The data of the whole platform is unified, and the optimization direction is more biased towards the &#034;conversion path\u201d<\/li>\n<\/ol>\n\n\n\n<p>The Andromeda algorithm not only analyzes the behavior on Facebook, it will also integrate the user&#039;s behavior data on Instagram, WhatsApp, and external websites to comprehensively analyze the user&#039;s conversion path. Specifically, the Andromeda algorithm optimizes advertising in the following ways\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Platform-wide behavior analysis<\/strong>: Including behavioral data from Facebook, Instagram, WhatsApp, and even behavioral data outside the site.<\/li>\n\n\n\n<li><strong>Conversion path prediction<\/strong>: The algorithm will predict the most likely behavior of users in the next step, and help advertisers find the most suitable advertising strategy.<\/li>\n<\/ul>\n\n\n\n<p>Advertisers with complete pixel data tend to run more robust ads. Especially in cross-border e-commerce and social media advertising, the increase in WhatsApp click behavior can significantly reduce CPL (cost per potential customer), thereby optimizing the overall effectiveness of advertising.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. The 5 most effective advertising strategies in the Andromeda Era<\/h2>\n\n\n\n<p>Under the Andromeda algorithm, the key to advertising effectiveness has shifted from \u201ccrowd accuracy\u201d to \u201ccreative quality + data quality + behavioral signals\u201d. The following 5 strategies are the most effective strategies verified in a large number of practical exercises by Shopify, independent stations, cross-border factories and agents.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategy 1: Abandon the traditional interest orientation and switch to \u201cwide range + strong creativity&#034; in an all-round way\u201d<\/h3>\n\n\n\n<p>The weight of the algorithm on interest targeting is greatly reduced, and a wide audience is cheaper and more stable. It is recommended to focus on using Advantage+, Broad audience (Broad), similar audience and other modes, and at the same time test the combination of \u201cBroad + Video\u201d and \u201cBroad + Creative Carousel\u201d.  Summary in one sentence: In the era of Andromeda, the importance of creativity &gt; the importance of crowd choice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategy 2: Creativity must be \u201ccontent-oriented\u201d in order to eat Reels traffic<\/h3>\n\n\n\n<p>The algorithm prefers content and does not like the \u201cadvertising flavor\u201d. In the first three seconds of the video, we must grasp the pain points of the target user and quickly show the selling points or usage scenarios so that the user is willing to continue watching. The recommended structure is \u201cgo straight to the pain point \u2192 show differentiation \u2192 comparison \u2192 proof \u2192 CTA&#034;, which is simple and effective.<\/p>\n\n\n\n<p>The more content-like advertisements, the more traffic Reels can be eaten.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategy 3: Improve the quality of Pixel\/CAPI data and let the algorithm find your customers faster<\/h3>\n\n\n\n<p>Andromeda is highly dependent on real transformation data. If the pixels are dirty, the events are chaotic, and the order return is incomplete, it will directly cause the advertisement to become expensive. Be sure to turn on CAPI, open up background data, clean up false incidents, and ensure that what the system receives is \u201creal buyer behavior.\u201d<\/p>\n\n\n\n<p>Clean data = cheap advertising.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategy 4: WhatsApp behavior signal is a hidden accelerator for cross-border advertising<\/h3>\n\n\n\n<p>The new algorithm attaches special importance to WhatsApp interaction: clicking a button, initiating a chat, the depth of the message, whether to reply, etc., are equivalent to a \u201csuper signal of intent.\u201d  For cross-border sellers, guiding customers to consult directly on WhatsApp is often more stable and cheaper than landing pages.<\/p>\n\n\n\n<p><a href=\"https:\/\/mixdesk.com\/en\">Mixdesk<\/a>&nbsp;The value in this link is very obvious\uff1a<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"809\" src=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/11\/\u5feb\u6377\u52a8\u4f5c-7-1024x809.jpeg\" alt=\"\" class=\"wp-image-5061\" style=\"width:352px;height:auto\" srcset=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/11\/\u5feb\u6377\u52a8\u4f5c-7-1024x809.jpeg 1024w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/11\/\u5feb\u6377\u52a8\u4f5c-7-300x237.jpeg 300w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/11\/\u5feb\u6377\u52a8\u4f5c-7-768x607.jpeg 768w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/11\/\u5feb\u6377\u52a8\u4f5c-7-1536x1213.jpeg 1536w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/11\/\u5feb\u6377\u52a8\u4f5c-7-15x12.jpeg 15w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/11\/\u5feb\u6377\u52a8\u4f5c-7-532x420.jpeg 532w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/11\/\u5feb\u6377\u52a8\u4f5c-7-696x550.jpeg 696w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/11\/\u5feb\u6377\u52a8\u4f5c-7-1068x844.jpeg 1068w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2025\/11\/\u5feb\u6377\u52a8\u4f5c-7.jpeg 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automatic reply in 3 seconds<\/strong>Avoid the loss of customers due to waiting<\/li>\n\n\n\n<li><strong>Automatically switch the welcome language according to the language<\/strong>, Enhance the willingness to dialogue<\/li>\n\n\n\n<li><strong>AI employees can pre-answer frequently asked questions<\/strong>, Liberate manual customer service from repetitive problems<\/li>\n\n\n\n<li><strong>Automatically identify \u201chigh-intent customers\u201d and assign them to labor<\/strong>, Reduce the delay of high-quality clues<\/li>\n<\/ul>\n\n\n\n<p>These real in-depth conversations with<a href=\"https:\/\/mixdesk.com\/blog\/en\/tag-management\/\">label<\/a>, Can also be passed back to the advertising system as a \u201chigh-quality behavior&#034;, so that the advertising runs more and more stably.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategy 5: The simpler the account structure, the better<\/h3>\n\n\n\n<p>Andromeda does not like complex structures. There is no need to stack campaigns, and there is no need to fine-tune the limit orientation. Maintaining the structure of \u201c1-2 campaigns, 3-4 Ad sets each, and 3-6 ideas per Ad Set\u201d will allow the algorithm to quickly enter a stable period.<\/p>\n\n\n\n<p>The simpler the structure, the more stable the effect.<\/p>\n\n\n\n<p>At the same time, the simple structure is not only important on the advertising side, but also the tools on the receiving side should be simple enough.<a href=\"https:\/\/mixdesk.com\/en\">Mixdesk<\/a> The reason why it is widely adopted by cross-border teams is because: no development is required, and access is completed in 3 minutes; multiple accounts and multiple employees can be in <a href=\"https:\/\/mixdesk.com\/en\">Mixdesk<\/a> Secure internal collaboration; customer data is unified and deposited in the background, and will not be lost due to employee turnover; dialogue, labels, and sources are clear at a glance<\/p>\n\n\n\n<p>Only when the undertaking is stable enough can the advertising structure continue to be \u201csimple, stable, and easy to run\u201d.<\/p>\n\n\n\n<div class=\"wp-block-cover aligncenter has-small-font-size\" style=\"min-height:237px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim has-background-gradient\" style=\"background:linear-gradient(135deg,rgb(222,252,199) 0%,rgb(213,249,244) 72%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center is-image-fill has-background\" style=\"background-color:#fbfff2;font-size:29px;grid-template-columns:22% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-1024x659.png);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"659\" src=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-1024x659.png\" alt=\"\" class=\"wp-image-2643 size-full\" srcset=\"https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-1024x659.png 1024w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-300x193.png 300w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-768x494.png 768w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-1536x989.png 1536w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-18x12.png 18w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-653x420.png 653w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-696x448.png 696w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1-1068x687.png 1068w, https:\/\/mixdesk.com\/blog\/wp-content\/uploads\/2024\/12\/\u6d77\u5916\u5ba2\u670d\u7cfb\u7edf1.png 1616w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-left has-black-color has-text-color\" style=\"font-size:13px\">Mixdesk is an overseas multi-channel intelligent customer communication platform that can unify multiple channels such as Facebook, Instagram, WhatsApp, Line, Telegram, and Email to help companies communicate and serve customers. Mixdesk also supports AI employee functions, allowing enterprises to achieve more efficient automated customer service.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill\" style=\"font-size:14px\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/chat.mix-chat.com\/chatlink.html?eid=bebf26f4921fc35e78530a3a00b4bd96&amp;utm=blog\" style=\"border-radius:13px;background-color:#00da5d\" target=\"_blank\" rel=\"noreferrer noopener\">Consult now<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Summary: The core of the optimization of the Andromeda algorithm is \u201ctaking advantage of the situation\u201d<\/h2>\n\n\n\n<p>With the same budget, merchants who understand algorithms can get 3 times the accurate traffic, while those who don&#039;t understand can only struggle in inefficient traffic pools. The essence of the Andromeda algorithm is not to \u201cmake it difficult for merchants\u201d, but to \u201cfilter high-value advertisements\u201d to give users a better experience. As long as merchants optimize in the direction of \u201chigh CTR, high CVR, and high relevance\u201d, they can obtain the traffic tilt of the algorithm.<\/p>\n\n\n\n<p>Focusing on &#034;precise audience positioning&#034; and &#034;improving material quality&#034; is the long-term way to optimize the Andromeda algorithm.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">FAQ<\/h1>\n\n\n\n<p><strong>Q1: Does the Andromeda algorithm make advertising more expensive?<\/strong> <\/p>\n\n\n\n<p>A: If your structure is old and your creativity is too &#034;advertising&#034;, it will indeed become expensive. But as long as the creativity is content-based and the data is clean, the cost is generally cheaper.<\/p>\n\n\n\n<p><strong>Q2: Is there any point in interest orientation under the Andromeda algorithm?<\/strong> <\/p>\n\n\n\n<p>A: The weight has been significantly reduced. Unless your creativity is very vertical, interest orientation is limited.<\/p>\n\n\n\n<p><strong>Q3: Why is it recommended that cross-border sellers use WhatsApp to undertake?<\/strong> <\/p>\n\n\n\n<p>A: Because WhatsApp behavior = strong signal of intent (click, send a message, continue a conversation). The algorithm will recognize these signals as \u201chigh-value behaviors\u201d and thus weight your ads.<\/p>\n\n\n\n<p><strong>Q4: Will tools like Mixdesk affect advertising effectiveness?<\/strong> <\/p>\n\n\n\n<p>A: It will not affect the delivery itself, but it will indirectly make the ad cheaper, because it allows WhatsApp to automatically reply in seconds, reducing the loss of potential customers; fax back to the ad real chat and high-intent behavior; improve the quality of clues, so that the model can learn the right person faster. Through more stable acceptance, higher-quality data is obtained and cheaper conversions are achieved.<\/p>","protected":false},"excerpt":{"rendered":"<p>The essence of the Andromeda algorithm is not to \"make things difficult for merchants\", but to \"filter out high-value advertisements\" to provide users with a better experience. As long as merchants optimize in the direction of \"high CTR, high CVR, and high relevance\", they can obtain traffic inclination from the algorithm.<\/p>","protected":false},"author":5,"featured_media":5055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_eb_attr":"","footnotes":""},"categories":[94],"tags":[],"class_list":{"0":"post-5045","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-facebook"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u5168\u9762\u89e3\u6790 Facebook \u5e7f\u544a\u4ed9\u5973\u5ea7\u7b97\u6cd5\uff1a7 \u4e2a\u5173\u952e\u70b9\u6559\u4f60\u5229\u7528\u65b0\u903b\u8f91\u63d0\u5347\u5e7f\u544a\u6548\u679c\u548c\u964d\u4f4e\u6210\u672c - Blog | Mixdesk<\/title>\n<meta name=\"description\" content=\"\u4ed9\u5973\u5ea7\u7b97\u6cd5\u7684\u672c\u8d28\u4e0d\u662f\u201c\u5201\u96be\u5546\u5bb6\u201d\uff0c\u800c\u662f\u201c\u7b5b\u9009\u9ad8\u4ef7\u503c\u5e7f\u544a\u201d\uff0c\u7ed9\u7528\u6237\u66f4\u597d\u7684\u4f53\u9a8c\uff0c\u5546\u5bb6\u53ea\u8981\u987a\u7740\u201c\u9ad8CTR\u3001\u9ad8CVR\u3001\u9ad8\u76f8\u5173\u6027\u201d\u7684\u65b9\u5411\u4f18\u5316\uff0c\u5c31\u80fd\u83b7\u5f97\u7b97\u6cd5\u7684\u6d41\u91cf\u503e\u659c\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mixdesk.com\/blog\/en\/andromeda-algorithm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u5168\u9762\u89e3\u6790 Facebook \u5e7f\u544a\u4ed9\u5973\u5ea7\u7b97\u6cd5\uff1a7 \u4e2a\u5173\u952e\u70b9\u6559\u4f60\u5229\u7528\u65b0\u903b\u8f91\u63d0\u5347\u5e7f\u544a\u6548\u679c\u548c\u964d\u4f4e\u6210\u672c - 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