What to do to get customers on Facebook? 5 core strategies to help you efficiently win potential customers

Author of this article：Fiona

On a global scale, Facebook is still the main position for B2C, cross-border e-commerce, and brand acquisition. According to official Meta data, As of 2025, Facebook's monthly active users have exceeded 3 billion; on average, each user stays for more than 45 minutes a day.

Whether you are a cross-border e-commerce seller, an independent station owner, or a local business owner, as long as the customer is Facebook If you are active, you have the opportunity to get leads at a lower cost and a higher conversion rate. ——The key is，Can you effectively "catch” them?

The answer is not in the budget, but in the strategy. This article will take you to disassemble from a practical perspective Facebook customer acquisitionThe five core points, and combineIntelligent toolsBring a landing plan that allows you to easily turn “traffic” into “customers”. Whether you are a novice advertiser, a cross-border e-commerce seller, or a local business owner, you can find a solution that can be implemented.

1. Why should we still focus on “customer acquisition” on Facebook in 2025?

Although emerging platforms such as TikTok and Instagram have risen, Facebook still has more than 3 billion monthly active users.The most stable and traceable flow pool。 Facebook's advantages are not just “many people”, but deep data dimensions, mature advertising algorithms, and strong trust.

Its user labeling system covers：Age, interest, region；Consumer behavior；Recent interactions；Purchase cycle preferences。

This means that you can accurately target customers at a very low cost.

And，Facebook Not only is it a social platform, but it is also a complete "customer acquisition ecosystem"-from exposure, clicks, private messages, transactions to repurchases in a closed loop. Accurate user portraits, mature advertising ecology, and the blessing of social trust make Facebook still the most stable way to get customers.、Conversion chainOne of the most complete platforms.

2. Where does Facebook customer acquisition start? Replace blind delivery with the right strategy

Successful customer acquisition is not an "advertising bombing”, but a set of system engineering. The following are valid in actual combat Five-step strategy model (A. L. E. S. A）：

steps	target	Practical advice
A-Audience locates the crowd	Clear target audience	Use Facebook's ”Interests + similar audiences" combination to accurately target potential customers
L–Lead Form clue Collection	Get contact information	Enable Lead Ads (form ads), with discounts or free trial guides
E-Engage interactive Training	Increase trust and interest	Regularly publish value content, holiday topics and customer cases
S-Social Proof Social Verification	Enhance persuasion	Use real reviews, video UGC, and community interaction to show word of mouth
A-Action action transformation	Facilitate purchase or appointment	Guide orders or register on Messenger, WhatsApp and other channels

When you clarify these five steps, you can truly "find the right person” and increase the lead activation rate.

3. Five core strategies to make Facebook's customer acquisition more accurate and higher conversion

1. Precise audience targeting: let ads find the "right person”

The underlying logic of Facebook advertising is "audience matching”"

If you choose correctly, you will win half of it.

It is recommended to layer like this：

• Core audience: Set preliminary goals based on interests, age, and region；
• Similar audience (Lookalike): Automatic expansion of high-quality customers based on history；
• Remarketing audience (Retargeting): Targeted push for people who “Browse not purchased” or “Additional purchase has not been placed”.

In this way, you can “rely on precision for cold start and re-investment in the later stage", so that every budget has output.

in Mixdesk In the system, you can directly synchronize Facebook customer data and generate tag groups based on behavior and conversation keywords for subsequent re-use.marketingAdvertising is time-saving and efficient.

2. High-conversion creativity: Content is more important than budget

Advertising creativity determines the click-through rate, and the click-through rate determines the cost.

Data show that for every 0.5% increase in CTR, the cost of acquiring customers can be reduced by 15%-20%.

Among Facebook customers, it is recommended：

• Use the form of short video + live-action appearance；
• Emphasize “real experience”, “limited-time offers” and “holiday scenes”；
• Add digital commitment to advertising copywriting.

The content is not as dazzling as possible, but as “human-like” as possible.

Users are more willing to click on “life-oriented” content rather than blunt advertisements.

3. Forms and private messages: turn clicks into conversations

Many companies only pay attention to the number of ad clicks, but ignore the “undertaking link” after the click.

In fact, the key to Facebook's customer acquisition lies in traffic, but it lies more inCan you capture the interest of customers in the first place and guide the transaction?。

There are two common ways to undertake customers：

• Lead Ads Form Ads: After users click on the ad, customers can fill in the information directly in Facebook without having to jump to the website to reduce churn. However, this method is a cold chain transformation, and the communication temperature is limited. If there is no follow-up, high-intent customers may still be missed.
• Messenger / WhatsApp advertising: After users click on the ad, they can directly enter the live chat and ask the customer service for questions. The timeliness and interactivity of this method are better, and the customer conversion rate is also significantly improved.

Mixdesk It can provide great help in this link, and its advantages are very significant.：

• Multi-customer service collaboration: Allow multiple customer service personnel to log in to the same account at the same time to avoid bumping or missing orders；
• Automatic keyword recognition and diversion: When the customer sends keywords such as “price”, “inventory”, “logistics”, the system can automatically assign it to the corresponding customer service or trigger a preset workflow.；
• AI smart employee: For high-frequency issues (such as delivery time, return policy, preferential activities)，AI intelligent customer serviceCan respond automatically and quickly to ensure high customer response；
• Multi-language support: When receiving customers across borders，Mixdesk Can automatically recognize customer languages and translate instantly to ensure smooth communication for customers around the world；
• Label management: The system can automatically label each private message to facilitate follow-up marketing and repurchase.

Private messaging is not “extra work”, but the core part of Facebook's customer acquisition. With the help of Mixdesk The intelligent process can not only improve the response speed and service experience, but also significantly reduce the abandonment rate. Every click can be efficiently undertaken, so that the traffic brought by advertising can truly become revenue.

4. Automated Reach and remarketing: Let customers see you repeatedly

The first time a user sees your ad, they are likely not to place an order immediately.

Research shows that it takes an average of 3-5 touches to make it happen.conversion。

Therefore, how to continuously and accurately reach potential customers has become a key part of Facebook's customer acquisition.

• Repeated contact between the community and the private domain

Drain ads to fan pages, Messenger or WhatsApp groups to maintain exposure through daily content, holiday events, welfare reminders, etc. Multiple contacts not only deepen the brand's impression, but also build a sense of trust.

• Precise remarketing

Sending reminder messages to users who click on the advertisement but have not placed an order, pushing repurchases or related product recommendations to users who have placed an order, and regularly sending exclusive offers or new product notifications to long-term customers can achieve secondary conversion and potential value activation.

In this way, automated reach and remarketing become both accurate and efficient, and advertising exposure can be smoothly connected to community interaction and private message communication, and ultimately realized. “Advertising exposure → community interaction → private message communication →Conversion transaction” The complete closed loop. Every reach can be quantified and optimized to maximize the value of advertising investment, while greatly improving user response speed and conversion rate.

5. Data monitoring and Continuous optimization: Find the optimal delivery formula

Facebook customer acquisitionIt is not "win with one vote”, but a process of continuous resumption and iterative optimization.

In order to truly improve ROI, we need to focus on the following core indicators：

• CTR (click-through rate): Evaluate the attractiveness of advertising ideas. High CTR means that the advertising content is highly compatible with the target audience.
• CPL (cost per lead): Measure the cost of acquiring customers. Low CPL means you get more potential customers with less budget.
• CPA (conversion cost): Measure the cost from click to transaction to help determine whether advertising effectiveness directly contributes to sales.
• ROI (input-output ratio): Final inspection of the economic benefits of advertising.

In practice, real-time monitoring and multi-dimensional analysis of data should be maintained, and creativity, delivery budget, and audience targeting strategies should be adjusted in a timely manner through continuous observation of these data.

In addition, the delivery results can be summarized by setting a fixed review period (such as daily or every two days), and high-conversion materials, accurate populations, and optimal delivery time periods can be extracted. After continuous optimization, you will form a setScientific, controllable, and reproducible customer acquisition formula, Make your Facebook ad delivery both efficient and robust.

4. Content marketing + Community Fission: the “second engine” of Customer Acquisition

Many small and medium-sized enterprises do not have a large budget. In fact, Facebook also has many ”natural customer acquisition" methods.

Content makes the brand more warm, and the community makes it easier to form trust.

1. Content driven

Quality content is still the core of attracting potential customers. When publishing content, it should take into account education, practicality and interactivity.：

• Tutorial content，Such as “How to set up a Christmas party at home” and “Skin Care Steps Guide" to help users solve practical problems；
• Industry trends，Such as “The most popular skin care Ingredients in 2025” and "Smart Home Shopping Guide", it demonstrates professionalism and foresight.；
• User story or evaluation，The sharing of real cases and experiences is more convincing than simple advertising.

These content can not only increase page interaction, but also make it easier to get recommendations from Facebook's algorithm, thereby attracting more potential customers' attention.

2. Community fission

Create or join a Facebook group related to your product, you can convert users from simple browsing to loyal fans：

• Share dry goods: Regularly publish tutorials, techniques, and industry information to increase user stickiness；
• Interactive Q&A: Actively answer user questions and enhance trust；
• Small benefits and activities: For example, sweepstakes, exclusive offers or experience activities, allowing users to take the initiative to participate.

As trust is established, users will naturally move closer to the brand, laying the foundation for subsequent customer acquisition and conversion.

3. Messenger & WhatsApp reach

After potential customers comment or private messages, they are guided to Messenger in a timely manner, and then guided into the WhatsApp private domain, which can greatly improve the follow-up efficiency and conversion rate. The following methods will help you better enhance customer stickiness：

• Unified multi-platform management: With the help of Mixdesk, you can aggregate messages such as Facebook groups, homepage, Messenger, Lead Ads forms, etc. into one background, making it more convenient to reply with one click.；
• Efficient response: Automatic reply, bulk distribution, and automatic labeling functions allow the team to save 80% of time and manpower while ensuring that every potential customer message is not missed.；
• Private domain marketing extension: It can track highly active customers and regularly push holiday marketing or new product information to form a closed loop of long-term private domain growth.

Conclusion: Customer acquisition is only the beginning, transformation is the core

In the social media environment in 2025, customer acquisition ability = corporate viability. Facebook is not only an advertising platform, but also an operational traffic pool. From precise crowd positioning, creative material optimization, to automated customer service and remarketing, forming a closed-loop link is a truly efficient customer acquisition system.

Do you want to make your Facebook customer acquisition more stable and efficient? Try Mixdesk ——A smart tool that integrates customer conversion, automated reach, and precision marketing to make every click more valuable.

FAQ

Q1: How to judge whether Facebook ads are effective or not?

A: To determine whether advertising is effective, the core lies in the data indicators: CTR (≥1.5%), CPA (conversion cost), and ROI (≥1:2). In addition, you can also pay attention to “intermediate conversion indicators” such as form filling rate and message response rate. It is recommended to check the data every 48 hours to optimize the material and delivery strategy in a timely manner.

Q2: How to maintain customer relationships for a long time, so that one-time customer acquisition becomes long-term value?

A: Customer acquisition is only the beginning. Long-term relationships come from "continuous reach”. With the help of Mixdesk, it regularly pushes holiday events, member benefits, and customer thank-you letters, and pushes personalized messages based on customer behavior to achieve efficient remarketing.

Q3: How often should the customer acquisition advertisement be adjusted?

A: The “golden optimization cycle” of Facebook ads is generally 3-5 days. If the CTR of the advertisement is less than 1%, indicating that the material is not attractive enough, the picture or copywriting should be replaced; if the CPA continues to rise, you can try to reposition the audience or reduce the bid.

Q4: How can customers brought about by Facebook ads follow up efficiently?

A: It is recommended to uniformly connect Messenger, WhatsApp and other platform messages to the same background, view inquiries in real time and reply quickly. Mixdesk's aggregation function allows the team to centrally process customer inquiries, automatically assign customer service and generate customer labels to avoid missing potential orders and make the customer acquisition link smoother.

Q5: How can small and medium-sized teams achieve results under a limited budget?

A: The core idea is “focus + automation". Focus on high-intent audiences and high-conversion materials, use automated tools to improve efficiency, reduce labor consumption, and maintain a high response rate and customer conversion.