A must-see for the 2025 Black Friday cross-border sale! Use AI to catch every order

Author of this article：Fiona

every yearBlack fiveIt is the annual “ultimate exam” for cross-border merchants. However, the Black Friday in 2025 is compared to previous years-more traffic, more competition, higher advertising costs, and shorter customer decision-making time.

But the situation faced by most businesses is：

广告Advertising is expensive, but not necessarily transferred

❌There is a lot of traffic, but the customer service can't digest it

❌ The order broke out, but the performance was unstable and easy to collapse

As the peak period of traffic throughout the year, Black Friday is by no means "relying on luck to grab sales", but—— Rely on preparation, rely on processes, and rely on tools to steadily catch every flow.

From the warm-up and drainage to the fulfillment of the order, there are “additional order passwords” and “lightning traps” hidden in every link. This article will combine the practical experience of cross-border sellers to disassemble the whole processoperationskill. Help you take fewer detours and catch the Black Five traffic bonus steadily.

1. First avoid the 3 deadly traps that 90% of merchants must step on in the black Five

Black fiveThe traffic is huge, but the "fault tolerance rate is extremely low”" If one place is not ready, the early investment may be completely wasted.

Trap 1: Blind stocking, backlog if you can't sell it out / loss of out-of-stock

Typical error：

• Follow the trend and stock up on explosive models → After the Black Friday, inventory accumulates, accounting for positions and funds
• Conservative stocking → Explosive models are out of stock for 2 hours, and customers flow to competing products

Solution ideas：useData recovery + Flexible stocking, don't pat your head based on your feelings.

Trap 2: Slow customer service response, direct loss of high-intent customers

The number of consultations on the day of Black Friday will skyrocket by 3-5 times. Common situations：

• Dozens and hundreds of messages piled up
• The customer service is in the background of human meat cutting, leaking news
• Logistics, discounts, and inventory questions are asked again and again
• The customer waits for 2 minutes and runs to place an order for competing products

Black Friday is the most needed“Instant response”the moment. The more high-intent customers, the more they can't wait.

Trap 3: Unprepared to perform the contract, wrong delivery / missed delivery / late delivery, bad reviews

Common risks：

• I didn't confirm the position in advance, but the order was photographed but couldn't be sent out.
• Confusing packaging, incorrect labeling, missed gifts
• Delayed delivery affects the Christmas arrival time, a bunch of complaints

2. The 6 major operating strategies that must be done in the whole process of the Black Five

Skill 1: “Warm up and lock customers" two weeks before Black Friday, which is more cost-effective than temporary advertising.

If you want to grab orders on the Black Friday, it is most important to lock in the “people who want to buy” in advance. It is recommended to do two things：

① Activate the private domain (WhatsApp/ Messenger / Email)

labelLayered reach, such as：

• High-value customers → Exclusive discounts are open 3 days in advance
• Ordinary customers → Send “Black Friday Benefit Notice + Coupon”

use Mixdesk Such professional tools can automatically mark and group inquiry customers based on "browsing history, consultation intent, transaction status" and other behaviors to achieve more accurate hierarchical reach.

② Create a sense of scarcity and increase expectations

Continue to post on Facebook and IG：Inventory countdown / Replenishment progress of explosive models / Black Five Promotion “Early trial operation” / Packaging video + Delivery guarantee

These contents can make potential customers clearly feel that you are making real and adequate preparations for the Black Friday, thereby increasing trust and expectations.

Skill 2: Simplify the purchase process so that customers can place an order within 10 seconds

Black Friday user time is very short，The fewer steps，conversionThe higher。 The core idea is to allow customers to complete 90% of their decisions in the chat.

You can do this：

• Put the “one-click order link” directly in the conversation
• Customers ask for the price → Automatically push “Price + Black Friday discount code + order link”
• Customers ask about inventory → automatically reply to the current inventory status to reduce waiting

For example, use Mixdesk Set keywordsautomation：“in stock? "→ Automatic reply “Inventory quantity + today's discount + one-click order link”

The speed is ten times faster than manual labor, and users have almost no time to lose.

Skill 3: Improve the efficiency of customer service and use AI to automatically undertake traffic

The biggest pain point during the Black Friday period was not that there was not enough traffic, but that the customer service couldn't bear to consult Hong Feng. The key to improving efficiency is not to add people, but to use tools to automate repetitive work.

① Aggregate all consultation channels

Messenger, WhatsApp, Web chat... These channels will explode at the same time when the black market comes.

If the customer service needs to cut the window back and forth, the missed connection rate and the false reply rate will soar.

🟢Solution: use Mixdesk A kind of aggregation tool that puts all accounts and channelsUnified into a workbench。 Realize no screen-cutting, no missed connections, and no confusion in teamwork. Mixdesk The highlights are: multi-account aggregation + multi-customer service concurrency + Automated reply, Especially suitable for the Black Friday traffic rush scene.

②automated reply to Black Five frequently asked questions

During the Black Friday period, 90% of the inquiries were asking the same questions repeatedly, such as: How many days will it be shipped? Can I still use the discount? Is it in stock now?

These high-frequency basic questions can be handed over to AI to automatically identify and reply. Use AI to undertake basic problems, and only deal with “people who want to place an order" manually.

🟢 Mixdesk Common practice: Create a Black Friday FAQ template in advance, automatically identify keywords and reply，Customer service pressureImmediately reduce by more than 50%.

分工 Customer service division of labor

Black Friday is the easiest time for the customer service team to “mess up”. It is recommended to layer directly：

• Newcomer customer service → Responsible for basic issues (delivery, discounts, inventory)
• Experienced customer service → Responsible for high customer unit price and complex orders
• After-sales specialist → Special handling of after-sales, does not take up frontline resources

pass Mixdesk It can realize the allocation of rights management, and it can also be intelligent assigned to corresponding roles through automated workflow configuration, reducing manual scheduling.

Skill 4: Logistics and delivery are “prefabricated" to avoid the Black Friday warehouse explosion

The Black Friday is not a battlefield for temporary cramming. The earlier the fulfillment side is prepared, the higher the efficiency of delivery and the less refunds. “prefabricating” your logistics process in advance can make the shipping efficiency 3-5 times faster.

Can do this：

• Set up a separate packing area for explosive models Store the main push items in partitions, and the packaging process is more straightforward, without detours or finding goods.
• Develop a clear and easy-to-execute packaging SOP The packaging sequence, verification method, and handling method of fragile products are all standardized to reduce the error rate.
• Make a clear mark for the expedited order Mark expedited orders with conspicuous colors (such as red labels) to ensure priority processing.
• Lock in Black Friday positions with freight forwarders/logistics providers in advance There is a general shortage of stocks during the Black Friday peak season. Communicating in advance can ensure stable capacity and avoid delays leading to bad reviews.

Black Five OperationsHow fast you can run depends on how much preparation you have made in advance.

Tip 5: Get the bottom line in advance after-sales to reduce the probability of bad reviews

During the Black Friday period, common after-sales problems include delayed delivery, inconsistent sizes, and products that are not as expected. Doing two things in advance can effectively stabilize the score and reduce bad reviews：

①automatic delay notification If the order may be delayed, a warm reminder will be automatically sent through the tool, such as："Sorry, during the peak Black Friday logistics period, your order may be delayed by 1 day. We will reissue the优惠券10 coupon as an apology. ” This kind of advance communication not only makes the customer's psychological expectations clear, but also greatly reduces the probability of bad reviews.

② Quick return and exchange process Organize the return and exchange-related information into a one-click delivery template, including the return link, address and operation process. Customers only need to click the shortcut button to complete the operation, improve after-sales efficiency, while enhancing the customer experience and reducing the risk of negative feedback.

Skill 6: Continue to chase orders after the Black Friday to enlarge the overall revenue

The first 7 days after Black Friday areRepurchaseDuring the golden period, the operation during this period determines whether the overall revenue can be maximized. The following strategies are recommended：

• Repurchase incentives: Exclusive repurchase coupons or discounts are sent to purchased customers to encourage secondary purchases and increase the life cycle value of customers.
• Return promotion: For potential customers who have not placed an order during the Black Friday period, the “Last 48 hours return” activity will be reminded to stimulate purchase decisions.
• Accurately follow up on high-intent customers: use Mixdesk The automatic labeling function identifies high-intent customers and conducts personalized follow-up in batches to increase the turnover rate.
• Old customer recommendation fission: Design old customer recommendation activities, drive new customers to join through word-of-mouth communication, and achieve fission-like growth.

The Black Friday is not the end, but the starting point of the next wave of sales. Seizing the golden period of repurchase and high-intent customers, you can significantly enlarge the overall revenue in the short term.

3. Intelligent customer service: Why is it the winner of the 2025 Black Five promotion?

With the arrival of Black Friday in 2025, the volume of customer inquiries from cross-border merchants will show an unprecedented explosive growth.

• Private messages on social platforms skyrocketed
• Fragmentation of customer consultation time
• Extremely low tolerance

——Once there is no reply for more than 2 minutes, customers may be lost; at the same time, the simultaneous management of multiple channels and multiple accounts has become an operational problem. This means that response speed and communication efficiency will directly determine the order size and turnover rate during the Black Friday period.

The value of intelligent customer service system is particularly prominent in this high-pressure scenario. It can not only automatically undertake repetitive problems, saving about 70% of labor costs, but also be on duty seamlessly at night to ensure that high-intent customers will not miss it; support multiple customer services to process the same account at the same time, improveTeamwork efficiency, Greatly improve the response speed.

As an industry leader，Mixdesk These traditional functions have been further optimized: multi-platform and multi-account aggregation management, so that the team does not need to switch multiple applications during the peak period of the Black Friday; automatic multi-language response to cover global customers and solve language barriers; system stability is optimized for the peak of the Black Friday, even during peak traffic, it can maintain efficient operation; high-intent customer label intelligenceJudgment, achieve accurate follow-up, and improve conversion rate; support access to the logistics system to synchronize logistics status, so that customers can understand the progress of orders in real time, and reduce the risk of after-sales consultation and bad reviews.

Taken together，Smart customer serviceIt is not only a tool for improving the efficiency of customer service, but also a core tool for transformation and revenue amplification during the Black Friday period. Through intelligent functions, cross-border teams can achieve 24/7 efficient response, accurate follow-up of high-intent customers, automated management of orders and after-sales, so as to take the lead in the black five promotion, and transform the traffic advantage into real sales revenue.

Fourth, the implementation of the black five intelligent customer service on the ground

In order to achieve efficient customer service and maximize conversions during the Black Friday period, it is recommended to refer to the following 7-day landing plan for implementation：

Day 1: Organize the Black Five frequently asked questions and enter the AI About 80% of customer inquiries are repetitive issues, such as discount rules, inventory status, delivery timeliness, whether it can arrive before Christmas, the use of discount codes, size recommendations, etc. Organizing these questions into frequently asked questions and entering them into the AI system allows intelligent customer service to automatically handle most inquiries, greatly reducing manual pressure and preparing for peak periods.

Day 2: Set up an automatic welcome language to increase the willingness to have a conversation Configure the automatic welcome language in advance, so that customers can get an instant response as soon as they add it. Reference template：“Hi！ In the Black five promotion line~ I can help you check inventory, discounts, and logistics timeliness, you can directly tell me your problem”Mixdesk The corresponding language can be sent according to the customer's IP, which is very suitable for cross-border scenarios and improves the customer experience and response rate of the first interaction.

Day 3: Set up label automation to identify high-intent customersMixdesk Support automatic labeling triggered by keywords, high-intent customers can be prioritized and conversion efficiency can be improved. For example：

• “how long delivery? "→ Mark [urgent order]
• “in stock? "→ Mark [strong intent]
• “discount? "→ Mark [price sensitive]

Priority response from high-intent customers can significantly increase the turnover rate of the Black Friday.

Day 4: Establish a message follow-up mechanism to avoid omissions The number of consultations surged during the Black Friday period, and it is easy to miss or time out by memory alone. suggest：

• use Mixdesk The labeling and filtering functions automatically mark unprocessed customers as "pending”；
• Set internal collaboration rules, such as checking the “pending” list every 30 minutes, and the customer service will follow up in shifts；
• Set priorities for high-intent customers and let the team process the orders that are most likely to be converted first.

Through this combination of labor and tools, it can ensure that every message is followed up in time during peak periods and reduce the risk of customer churn.

Day 5-7: Stress test + customer service training + process inspection

• 100 pressure tests are consulted concurrently to ensure the stability of the system；
• Let customer service familiarize themselves with quick replies and semi-finished message templates to improve response efficiency；
• Drill order processing SOP, including order confirmation, logistics notification, and optimization of delayed delivery plan；
• Ensure that the process is closed-loop and that any sudden problems can be dealt with quickly.

Through this set of implementation plans, cross-border teams can realize it during the Black Friday period.Efficient response, accurate layering, priority follow-up for high-intent customers, Maximize transaction and repurchase opportunities, while reducing the risk of bad reviews and customer complaints.

Conclusion: The Black Friday is not about budget, but about response speed and operational stability.

The key to the Black Five big sales is not how much advertising is invested, but the wholeoperationThe stress resistance of the system. Advance preparation, clear processes, and efficient tools allow small teams to steadily grasp the Black Five traffic.

If you hope that during the Black Friday period, customer inquiries will not be missed, customer service efficiency will be doubled, multi-channel operations will be integrated in an orderly manner, and the system will be stable and uninterrupted during peak periods. Then, deploying intelligent customer service in advance is the most cost-effective, most direct, and fastest effective Black Friday preparation plan. It allows the team to focus on serving high-intent customers, transform traffic advantages into actual sales, calmly cope with the peak of the black Five, and win in response speed and operational stability.

FAQ

Q1: The Black Friday traffic is too large, will the smart customer service be delayed?

A: As long as the system supports high concurrency (such as Mixdesk), there will generally be no delay. Do stress tests in advance to ensure that you are still responding quickly during peak periods.

Q2: Is it troublesome to set up Mixdesk automation?

A: There is no need for complex code and a development team. Through background visual operations, the configuration can be completed quickly, which is suitable for small teams to get started quickly.

Q3: Will it be chaotic for multiple people to receive WhatsApp / Facebook at the same time?

A: If you use an aggregation system, take Mixdesk as an example, conversations will be automatically assigned and synchronized to avoid conflicts, and multiple customer services can collaborate on the same account to ensure smooth operation during peak periods.

Q4: Small and medium-sized businesses do not have a private domain, how can they drain the Black Friday?

A: The most effective way is not to blindly hit ads, but to accurately drain them: independent stations pop-up windows guide to add WhatsApp / leave email; Facebook or TikTok publish short videos of Black Friday assessments; use “early purchase” activities to attract early leads. A small but accurate number of customers can achieve the black five high conversion.