Author of this article：Fiona
Black Friday (Black Friday)It has become synonymous with a global shopping spree. Every year in November, consumers around the world will snap up various goods through online and offline channels, and companies also conduct large-scale promotional activities on this day. According to statistics, during the Black Friday period in 2023, U.S. consumers' online consumption reached 9.8 billion U.S. dollars。 With the intensification of globalization, more and more cross-border e-commerce companies and brands are competing for this important market share during the Black Friday period.
So, how can companies stand out in this competitive market and gain more customers and sales? In addition to traditional discount strategies, what other innovative methods can companies use to increase conversion rates and expand their customer base?
In this article, we will introduce 6 Black Friday marketing strategies to help you break the sales bottleneck during the Black Friday period, achieve long-term success in cross-border e-commerce and private domain operations, and how to pass Mixdesk And other intelligent customer service systems to accelerate business growth.
- 1. Accurate customer layering to promote personalized marketing
- 2. Automated marketing, saving time and manpower
- 3. Increase the exposure of marketing activities
- 4. Data visualization, real-time optimization of marketing strategies
- 5. Multilingual support, covering the global market
- 6. Enhance after-sales service and enhance customer loyalty
- Conclusion: During the Black Friday period, let every marketing interaction become a transaction opportunity
- FAQ
1. Accurate customer layering to promote personalized marketing
In the promotion-intensive festival of Black Friday, faced with the accumulation of a large amount of customer information, companies must do a good job of customer stratification. Blindly pushing unified marketing messages often has limited effect, and personalized marketing can improve customer engagement and conversion rates.
pass Mixdesk ofCustomer management system, Enterprises can easily stratify customers and carry out detailed customer label management based on customer's historical purchase records, interaction frequency, activity and other data. For example：
For old customers, push VIP exclusive offers or limited-time discounts；
For new customers, send the first purchase package；
For sleeping users, run wake-up activities.
2. Automated marketing, saving time and manpower
During the Black Friday promotion period, companies often face huge customer demand and customer service pressure. Without automated marketing tools, the customer service team can easily be overwhelmed by a large number of inquiries and order processing. pass Mixdesk Automated workflow, enterprises can automate common tasks and conversations, saving a lot of human resources：
Set up a welcome message and automatic reply to the first consultation
Automatic push of order confirmation and logistics reminders
Automatically assign customer service based on keywords (such as "discount” and "payment”)
Distribute limited-time activity information in bulk without triggering platform risk control
In addition，Mixdesk It can also help companies automatically push related products or promotional activities according to customer needs, improving the efficiency of interaction and marketing effectiveness. Through these automation functions, enterprises can not only improve service efficiency, but also provide customers with 24/7 response, Improve customer satisfaction and brand loyalty.
Mixdesk is an overseas multi-channel intelligent customer communication platform that can unify multiple channels such as Facebook, Instagram, WhatsApp, Line, Telegram, and Email to help companies communicate and serve customers. Mixdesk also supports AI employee functions, allowing enterprises to achieve more efficient automated customer service.
3. Increase the exposure of marketing activities
During the Black Friday periodmarketingActivities often emerge in an endless stream, so how to make one's own activities stand out and gain more exposure is a key issue that every company must consider. In addition to regular advertising, the operation of social platforms is also crucial.
Mixdesk It can help companies efficiently manage and monitor the interaction of social media channels, and integrate multiple platforms such as WhatsApp, Facebook, and Instagram. Companies can use Mixdesk The automated response function undertakes large-scale event promotion, conducts one-on-one interaction with customers, and improves customers' sense of participation in the event. In this way, companies can effectively increase the online exposure of their brands and promote sales conversion.
4. Data visualization, real-time optimization of marketing strategies
During the Black Friday promotion period, how to monitor marketing effectiveness in real time and adjust strategies is the key to improving conversion rates.Mixdesk Provides users with visual real-timeData Kanban, Companies can check at any time：
The number of effective conversations, the average response time, and the customer service praise rate
Automatic statistics of conversion rate and activity ROI
Support multi-team performance comparison and trend forecasting
Based on the data results, companies can quickly respond to market changes, optimize follow-up strategies, and improve marketing accuracy and effectiveness.
5. Multilingual support, covering the global market
With the advancement of globalization, cross-border e-commerce and international brands are competing for global market share during the Black Friday period. Consumers in different countries and regions have different language and cultural needs. Therefore, language barriers have become a major challenge for cross-border e-commerce.
Mixdesk supportMultilingualCustomer service and proactive marketing help companies easily break down language barriers and push customized promotional information to customers around the world. Through multilingual support, companies can automatically switch message content according to their customers' language preferences, ensuring that every customer can receive promotional activities that match their language and cultural habits. Not only improves the customer experience, but also maximizes the global marketing effect of the Black Friday promotion.
6. Enhance after-sales service and enhance customer loyalty
The success or failure of the Black Friday promotion depends not only on the sales data during the promotion period, but also on the quality of after-sales service. The peak period of Black Friday often means a large number of orders and after-sales demand. How to respond quickly and deal with customer problems has become the key for companies to improve customer loyalty.
pass Mixdesk The AI Smart customer serviceIn the system, enterprises can automatically send logistics updates, order confirmations and other information after customers purchase, so as to avoid anxiety caused by customers waiting. At the same time，Mixdesk It also supports automated after-sales service processes to help companies maintain good interaction with customers in the after-sales process.
Mixdesk is an overseas multi-channel intelligent customer communication platform that can unify multiple channels such as Facebook, Instagram, WhatsApp, Line, Telegram, and Email to help companies communicate and serve customers. Mixdesk also supports AI employee functions, allowing enterprises to achieve more efficient automated customer service.
These automated after-sales services can not only improve customer satisfaction, but also enhance brand credibility and customer loyalty, laying the foundation for future repurchases.
Conclusion: During the Black Friday period, let every marketing interaction become a transaction opportunity
The countdown to the opening of Black Friday this year has entered the countdown. If you are still worried about "difficult traffic conversion and customer service is too busy”, you may wish to start with “customer base layering” and “automated tools”. A good private domain operation is not a "one-time promotion carnival”, but a “long-term accumulation of trust”-the Black Friday is only an opportunity. Only by using the right methods can the private domain become the profit growth engine for the whole year.
The competition in the Black Friday in 2025 will be more intense, but the opportunities still belong to companies that “understand strategy”. Whether you are a cross-border e-commerce company, a DTC brand, or a SaaS service provider, you can master the three tomahawk of customer stratification + automated marketing + intelligent customer service, and you can seize the initiative in the peak traffic.
Black Friday is just a chance，Mixdesk Let "efficient transactions” become the norm throughout the year.
Mixdesk is an overseas multi-channel intelligent customer communication platform that can unify multiple channels such as Facebook, Instagram, WhatsApp, Line, Telegram, and Email to help companies communicate and serve customers. Mixdesk also supports AI employee functions, allowing enterprises to achieve more efficient automated customer service.
FAQ
Q1: If the customer does not reply after the mass distribution, how can I activate it?
A: Use Mixdesk's label filtering function to find customers who have “read but not responded” and push interactive welfare information. Example words: "Hi Lisa, I saw you browsed our new Black Friday products~ reply ‘I want’ to get a limited gift box, only today! ”
Q2: There are too many orders on the Black Friday, so what should I do if the after-sales customer service is too busy?
A: Mixdesk's intelligent customer service + quick reply template can be used to handle 80% of basic high-frequency questions. ”Order status“, ”logistics delay“, ”refund rules", etc., can all realize automatic response. At the same time, rules for turning to labor can be set to ensure that the problem can be responded to in seconds.
Q3: How to manage WhatsApp and Facebook messages in bulk?
A: The Mixdesk intelligent customer service system supports multi-platform messaging integration, which centralizes WhatsApp, Facebook, Instagram, telegram, etc. in the same background management. Customer service does not need to switch windows frequently, you can view all conversations and reply uniformly.
Q4: How to use Mixdesk to warm up the Black Friday event in advance?
A: You can set up regular push and hierarchical messages, and start the warm-up 3-5 days in advance.：Push “early purchase” discounts to high-intent customers; send registration incentives to new customers; send wake-up emails or WhatsApp reminders to sleeping users.Mixdesk supports precise setting of delivery time and customer grouping to make the rhythm of activities more natural.
Q5: How to ensure that cross-border customers can respond to messages in a timely manner?
A: Mixdesk Intelligent customer service automatically responds online 24/7, no matter which time zone the customer is from, they can receive an instant response. Manual customer service can directly take over the dialogue on-line to ensure service continuity.
