How to sell on Facebook Marketplace: the Latest Guide for 2025

Author of this article：Miya, Search engine optimization expert

When you type “How to in" in Google Sell on Facebook Marketplace”When, you will get approximately 1,050,000,000 A search result?

now-

Forget the remaining 1,049,999,999.

We cover all the basics.

Is Facebook Marketplace a good place to sell?

First of all

Facebook MarketplaceIs a model with Facebook An integrated shopping app where people can buy and sell second-hand and new items without paying a fee. With the help of Facebook Marketplace Application, ordinary Facebook Both users and e-commerce companies can easily buy, trade, and sell goods online.

But is it worth a try?

Okay, look at these numbers：

• In 2020, about 18.3% of American adults passed Purchase goods on Facebook
• In the United States, 7 out of every 10 adults use Facebook, accounting for about 69% of the U.S. population.
• Among U.S. adults who use Facebook, 75% visit the platform at least once a day

(Data source：Statista）

In other words, you can reach quite a few people.

So, how do I access the Facebook Marketplace?

To access Facebook On the Marketplace, You only need to go through a Web browser (in PC/Mac On) or iOS/Android On the device Facebook The app logs in to your personal or business Facebook accountThat's it.

Then, according to the device you are using, find FB Marketplace icon：

• In a Web browser on a PC/Mac, the icon is located in the main menu on the left.
• If you are using the iOS system on your iPhone or iPad, open the Facebook app and click the icon at the bottom of the app toolbar.
• If you are inSmart phoneOr use Android on a tablet, please open the Facebook app and click the icon in the toolbar above.

Over!

You just need to get from your Facebook Just one click on the pageenter Facebook Marketplace。

Imagine that your future customers can access the app to buy your products equally quickly!

Now, let's take a look at how to post on the Facebook Marketplace right away.

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How to quickly post products on Facebook Marketplace

Just like accessing an application, in FB Marketplace onSell goods onlineVery easy.

The steps are as follows：

1. Log in to your personal Facebook profileOr corporate page information. Then click its icon to access the Facebook Marketplace.
2. Click the ”Sell" option. Select the category of goods you want to sell.
3. Take a photo of your product or select up to 10 photos from the camera roll. Then click “Add Photo” to upload it to your product details.
4. Add a detailed description of the product. Enter the title, suggested price, specific category, and product status.
5. Add other information in the description box. Be as specific as possible-the more helpful the information provided, the better. If you are a business owner, you can add your business phone number to provide other contact information.
6. Enter other additional information. For example，Availability status and labels, So that people in the area can find your listing.
7. Choose between the two Facebook Marketplace delivery options. You can provide delivery services within the price of the goods, or you can list it as an additional cost to the buyer. Switch the switch to the left or right to select the option of your choice.
8. Set visibility. Choose whether you want to post content on the Facebook Marketplace without letting your friends see your list. If you are a business owner who is worried about frequently appearing in your friends' feeds, then this may be a valuable choice for you.

Do you know...?
After users complained that their relatives and acquaintances publicly commented on their information，Facebook is enabled“Hide from friends”Option.

9. Choose which FB groups your list is visible in. Before publishing your list, please decide whether you want to post your items to any specific buying and selling Facebook group to which you belong.
10. Publish your list. Now you can wait for news from the person who wants to buy from you.

Over!

Now, all of youProduct informationAre available for potential buyers to view, so you can start at Facebook It's a big sale! You can easily edit and manage your products under the “Your Products” tab.

You can also update the less popular lists regularly, just edit them and click the "Update" option. This will cause them to reappear as a newly added list in a specific category.

Once the two are integrated, you can also post on the Facebook Marketplace Facebook ads。

With this option, you can redirect potential buyers to the login page of your product instead of FB Marketplace A single list on. However, promoting your list is not free, you need to pay a small promotion fee.

According to the category, the minimum fee is 1 USD per day. Facebook accepts credit card payments, PayPal, and direct bank transfers.

However, just publish your product and use the basic Facebook Marketplace The setting may not be enough to stand out from the many competitors.

Let us know how to make your Facebook Marketplace The offer is as attractive as possible.

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Tips for selling on Facebook Marketplace

In addition to publishing your products with detailed descriptions and high-quality pictures, there are also things you can do to increase your presence in Facebook marketOn the sales volume.

Sometimes, small changes can lead to huge results-in this section, we will show you how to do this.

1. Use the Facebook Marketplace category like a professional

Facebook Marketplace It provides customers with a wide range of categories for them to browse in order to find the most cost-effective purchase opportunity next time.

The main categories on the Facebook Marketplacehave：

• Home furnishing and Gardening
• Clothing and accessories
• Electronic products
• family
• Classified ads
• hobby
• entertainment
• housing
• vehicle
• work

What is the purpose of classifying the items to be sold?

You know, in addition to letting those browse Facebook Marketplace Can the searcher classify them well?

First of all, when you are inCustomer search categoryWhen you post a post, customers will contact you more, so it definitely allows you to show off your customer service skills.

However, there are still Three reasons Explain that you should pay attention to Facebook Marketplace The power of category.

2. Explore categories to understand the hottest trends

If you want to conquer this platform, please search deeply before listing the products Facebook Marketplace category.

• Have you seen that a certain product has received a lot of likes? Take a look and see how these products are displayed.
• What are the products in the ”Best Products Today" feed? Why are they the best?

The more you know, the more you can understand how similar products in each category cater to potential buyers, and how to make them better in terms of aesthetics, price, and description-especially When you want to startSell clothes online, jewelry or accessories.

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3. Make full use of FB categories for brand promotion

Joining the Facebook Marketplace has already brought you exposure opportunities.

However, posting in a specific category as an expert will keep your company name in people's minds and help you inBuild a brand voice on the platform。

Don't be afraid of being seen as a specific category “Familiar locals”。 With this reputation, you have the opportunity to become a trusted seller and Establish good customer relationships.

Once you have this status, potential buyers will know that you will not act improperly, namely You will not sell at low prices or provide misleading item descriptions.

If you want toLocal salesYour belongings, which will become more valuable.

Therefore, you will win more trust and sales.

Want to find a new way to increase conversion rates? Learn how to use chatbots and automation to increase e-commerce sales.

4. Improve advertising effectiveness and tax transparency

If you are in Marketplace Place an ad on it, your customers will checkout directly on your website, and Product category is required, Because it determines the taxes they pay.

Not only that，Assigning product categories can improve advertising effectiveness, Because it further narrows the browsing of potential customersScope of specific categories。

Therefore, they do not have to search the entire Facebook market, But browse the products they are interested in.

5. Maximize the potential of Facebook market news

Communication (and messaging) is the key!

Facebook Marketplace of Social characteristics May cause a large number ofInflux of private messages, Ask for prices, availability, and other details related to the products you listed.

This may show that you are on the right path!

If you are a small business owner with a small number of products, you will want to find time Reply to all messages in person to attract potential customers。

However, if you are overwhelmed by a lot of information and the question keeps repeating, do you want to Hire an online chat agent To help you process all contact requests?

There may also be a solution to this problem.

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For example：Use Mixdesk live chat integration

It enables you to Mixdesk panel Receiving and responding through Messenger sendThe panel can also communicate with your Website and other social media integration。

Not only that——

When you cannot be contacted, you can also use Messenger Send automatic messages。

• Is the price determined?
• Do you accept PayPal?
• Can I arrange to pick up the goods in person?

You can set up for any of these issues Automatic response, So that your private "live chat agent" can answer for you.

I will not list the 100 benefits of trying our integration, because this is not the purpose of this article.

I just want to say，You can take a look at Mixdesk for yourself Facebook live chat integration, If you think it's good for you, you can use it for free 🙂

6. Organize smooth and safe transactions

Facebook Marketplace There is no built-in trading system, which means you No need to pay sales fees。

This is undoubtedly a benefit, but it also means that as a seller, you are the best Arrange secure payment, shipping and pick-up methods in the most effective way。

The following Three skills Explains the meaning of ”smooth and safe" in practice, and how to show you in the process Best customer service skills：

7. Arrange instant payment options through a third party

First of all, use one that accepts credit card payment Instant electronic payment system, such as PayPal, Venmo or CashApp。

One of the most popular scams in the Facebook market It is the buyer who cancels the payment after you send the item and you cannot get it back.

These systems provide Fraud investigation Service Help you avoid this situation. This additional feature enables Third-party payment systems are more attractive in terms of transaction security, Both for reputable sellers and buyers.

8. Provide payment, delivery and pick-up information in advance

The other one goodCustomer service practices Yes Add payment method and shipping/pick-up information to the description, This information is displayed next to the product pricing.

Most of your future customers will search for the entire Facebook market And check the list carefully before buying.

This means you have to show your transparency, to Save their time(And leave a good impression). Once the buyer contacts you directly, you can clarify any other details.

The more trust you gain, the more likely you and the buyer are to focus on the transaction itself without worrying about the security of your bank account.

9. Always stay safe

Be transparent, but always Stay safe and proceed wisely Facebook Marketplace transaction。

If something appears in the conversation with a potential buyer Suspicious, please Don't ignore it! Be sure to check theirs Personal information——

• No friends
• There are only stock photos in the profile picture

These may indicate that the person has no intention of buying anything, but A false profile created specifically for market fraud.

If you plan to Meet buyers in person, Please be sure to choose Public places(For example Busy parking lot or cafe).

If you call in advance Local police station, They may even allow you Arrange pick-up in the lobby of the police station。

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Key points

Facebook Marketplace allows you to easily reach a large number of potential buyers.

To be in Facebook Marketplace on Effective sales, please remember：

✔ Provide high-quality pictures
✔ Prepare an accurate product description
✔ Optimize the use of categories
✔ Communicate with customers
✔ Arrange a transparent transaction process

Are you ready to use theseTips and tricksHave you started selling on Facebook Marketplace? Do you think this will help you grow your business?

please Let us know immediately。

If you want us to help you communicate FB Marketplace withMixdesk integration, Please contact us–we will be happy to help you.