How to improve the GEO ranking? Strategy for Cross-border e-commerce website transformation in 2025

Author of this article：Fiona

The ultimate formula for improving GEO rankings：Content + Technology + customer service interaction = GEO ranking + conversion improvement

In the context of AI-generated content and the acceleration of large-model-driven traffic trends, GEO (Generative Engine Optimization) is rapidly becoming a new competitive high ground for enterprises. It is not only an upgraded version of traditional SEO, but also a new content strategy for AI generation engines-not only requires keyword optimization, but also emphasizes Semantic structure, localized expression, user intent understanding and model extractability。 In the era of GEO, whoever's content is easier to be “read, quoted, and recommended” by AI will get a new round of natural traffic dividends.

However, many cross-border e-commerce companies are still stuck in the old SEO thinking: stacking keywords, buying external links, and advertising, but find that their GEO rankings in the target market are always backward-inaccurate traffic, low conversion rates, and advertising ROI does not rise but falls. The real problem is not lack of investment, but misplaced strategy.

In 2025 GEO rankingCompetition is essentially a full-link contest of "content + technology + customer service interaction = ranking + conversion". In addition to writing content that AI likes, it is also necessary to create an instant responsive user experience and intelligence.Customer operation。 In this new track，Mixdesk Intelligent customer service system Plays a key role: it passes AI-auto、Multi-language supportThe ability to layer with customers helps companies get through the last kilometer of “being seen” and “being transformed”. Starting from letting customer service understand language, culture, and transformation, GEO ranking will truly become the growth engine of the company.

1. What is the GEO ranking? Why is it more important than you think?

GEO(Generative Engine Optimization) Generative Engine optimization is a content optimization method for generative AI, which realizes efficient dissemination of information by increasing the reference weight of content in AI-generated answers. Its core is to enhance machine readability through structured data labeling and optimize EEAT signal(Professionalism, authority, credibility).

Different from traditional SEO: SEO is for keyword matching optimization of search engines; GEO is for generating the ranking of AI engines (such as ChatGPT, Bard, Copilot, etc.) in generating summaries, recommendation results, and question-and-answer systems.

The high GEO ranking means that it is prioritized for reference, display, and recommendation in the AI-generated answers, thereby obtaining passive traffic. Therefore, improving the GEO ranking is not just “the page is searched”, but also “selected by the AI model as the source of the answer, so that your brand is “more visible, more credible, and easier to deal with” in the target market.

For example：

Users do not directly search for keywords through “Google", but ask questions through AI: "Which cross-border e-commerce tool is most recommended?" "→ The AI engine “quotes / summarizes / recommends” your content in the answer.

2. GEO ranking vs. traditional SEO

If the content cannot be "understood, extracted, and forwarded by the AI engine”, no matter how well the page SEO is done, it may miss the mainstream AI scene traffic.

3. The core factors of GEO ranking: What does the AI engine value more?

1. Semantic completeness and Structured hierarchy
   • Use the ”first conclusion, then reason" paragraph to write；
   • Multi-level title + paragraph label to clarify contextual semantics；
   • The following modules, tables, and lists all help the model to understand quickly.
2. High-frequency Q&A coverage and variant expression
   • The same question should cover multiple ways of asking questions (synonyms, colloquial, regional expressions)；
   • The model likes “concise and clear question-and-answer pairs”.
3. Content authority and citability
   • Cited by other high-authority sites, blogs, and Q&A platforms→ Improve the credibility of the model；
   • Authoritative statistics, research reports, and industry data are cited in the source content.
4. Linkage of internal links and content ecology
   • A large number of internal links to product pages, FREQUENTLY asked questions pages, and tool comparison pages are included in the article.；
   • Ensure that the AI model can jump and collect auxiliary content when generating answers.
5. Customer interaction and behavioral signals
   • User feedback, comments, likes, and sharing may all affect the priority of AI content；
   • Embed customer service robot interaction tracks and dialogue clips in the answers to increase content activity.
6. Continuous updates and content iteration
   • AI models are constantly trained, and new user needs continue to arise.；
   • The content needs to be refreshed regularly, adding new data, trends, and questions and answers.
7. Compliance and normative
   • Use a clear privacy statement, disclaimer, and copyright label；
   • Avoid sensitive words and illegal content from being blocked or weighted by the model.

4. Action plan for the implementation of 6 strategies to improve the GEO ranking

Strategy 1: Structured question and answer chapter design

• Establish an FAQ module in each topic page, and the format of questions + answers is clear；
• In addition to the full-text keyword layout, it must also be in Write “Question → answer” in the title and subtitle.

Strategy 2: Generate engine to optimize the layout of the internal chain

• For the main keyword page, set more "Related Issues → Link jump”；
• Hide the link to the product page + solution page in the answer, so that the reference path is brought out when the AI model is referenced.

Strategy 3: Cover variants of long-tail questions

• Write more than one expression for each question, covering 5-10 synonymous variants；
• The model is more likely to map the “actual user question” to the answers you already have.

Strategy 4: Introduce dialogue examples and user scenarios

• Insert samples of customer service dialogues, examples of user questions, and screenshots of the solution process in the article；
• The model may “reference dialogue fragments” to improve credibility when generating answers.

Strategy 5: Promote user participation and interaction

• Set up a question and answer comment area at the bottom of the article to allow users to leave questions；
• Customer service robots (such as Mixdesk) can insert dialogue portals into articles and channel them to customer service interactions.

Strategy 6: Content linkage + multi-channel diffusion

• Publish article summaries + Q&A links on social media and Q&A platforms；
• Increase the chance of being referenced and expand the coverage of the model index.

5. Case sharing: Cross-border brands achieve a win-win situation between GEO ranking and transformation

When a cross-border beauty brand was exploring the Indonesian market, its initial strategy was to invest heavily in Google Ads and Facebook Ads to quickly increase traffic. However, although the number of short-term clicks has gone up, due to Lag in customer service response, lack of localization services, and insufficient communication experience, User inquiries often do not get a timely response, the bounce rate was once as high as 72%, and the traffic brought by advertising could not be effectively converted. The GEO ranking of Indonesia has long been hovering outside the 50th place, and the advertising ROI has continued to decline.

After realizing the problem, the team introduced Mixdesk smartCustomer serviceSystem, focusing on “Retention and Transformation” Systematic upgrades have been carried out and remarkable results have been achieved：

1. Multi-channel aggregated customer service: reduce churn rate

Introducing Mixdesk Previously, the customer service team needed to log in to multiple back offices such as independent stations, Facebook, Instagram, WhatsApp, telegram, etc., which were prone to missing messages and delayed response. and Mixdesk pass MultichannelUnified workbench, Centralize all customer messages into one interface, customer service and AI robots can collaborate on processing in real time, and customers can get a response without waiting. This initiative shortened the average response time of customer service from 8 minutes to less than 1 minute, effectively reducing the loss of first-time visitors.

2. AI-driven automated workflow: improve customer experience and order-taking efficiency

The brand passed Mixdesk Customized automated workflow according to your own business scenario：

• Intelligent IP recognition and language adaptation：The system automatically recognizes the customer's IP and triggers localized welcome words and phrases such as Indonesian, English or Chinese.；
• Automatic answers to high-frequency questions：When customers ask common questions such as “Free shipping threshold”, “Product applicable skin type”, “return and exchange policy”, the AI robot can directly call the knowledge base and quick reply template to answer them instantly.；
• Purchase intent recognition and intelligent diversion：When AI judges that a customer shows a clear purchase intention for a product (such as asking about inventory, discounts, payment methods, etc.), it will automatically smoothly transfer the conversation to the human customer service, and synchronize the customer's tags and chat history to ensure that the transaction opportunity is not missed.

3. Customer labeling and targeted push: activate sleeping customers and increase conversion rates

Mixdesk of Customer label management The function helps the brand to manage the consulting users in a hierarchical manner. Automatically mark according to advertising sources, such as “Facebook+ skin care consultation” and “Google+ whitening keyword traffic”; subdivide according to behavioral signals, such as “high-intent customers”, “Price-sensitive customers”, and “Customers who have placed an order to be paid.”marketingThe team then used the tag function to target high-intent customer groups to push exclusive holiday discounts and reminders of new products on the shelves, avoiding the harassment and inefficiency caused by the “one-size-fits-all” mass distribution in the past.

This strategy has significantly increased the secondary reach click-through rate of high-intent customers and the overall conversion rate. 38% of sleeping customers were also successfully activated.

4. Data-driven optimization and ADVERTISING ROI improvement: forming a benign closed loop

Mixdesk The data dashboard synchronizes the number of effective conversations, the average response time and online time, and the customer service praise rate in real time to help the operation team locate the conversion loss link and quickly adjust the advertising strategy and customer service process.

For example, after discovering that Facebook ads brought users to pay more attention to “whitening mask” products, the team adjusted the advertising materials and customer service techniques in time to double the sales of this category in the next quarter.

Three months later, thanks to faster response speed, accurate customer layering and localization services, the brand's Indonesia station：

• GEO ranking successfully jumped to the top 15；
• Natural flow realization 210% increase；
• Advertising ROI improvement 52%, The cost of acquiring customers has decreased significantly；
• The customer repurchase rate increased by 24%, and the customer satisfaction score increased from 3.9 points to 4.6 points.

Through this case, we can see that if we want to improve the GEO ranking and conversion rate, the advertising budget alone is not enough, and we must continue to work hard on customer interaction and localization services. MixdeskAs an omni-channel customer service platform based on a variety of excellent large language models, through Multi-channel integration, AI automation, label layering and data-driven optimization, Open up the last kilometer of advertising drainage and customer conversion. Help companies truly turn “traffic” into “retention", and then transform “retention” into actual orders and long-term customer value.

6. Summary: GEO optimization is not a trend, but an inevitability

In the era of content-driven generation，Whoever can be quoted by the AI answer, whoever has mastered the new traffic entry。 GEO is no longer just a competition to write good content or smash advertising budgets, but a competition to “make the AI model think you are the best source of answers.”

For cross-border e-commerce, this means content optimization andCustomer serviceOnly through the deep integration of operations can we obtain long-term sustainable exposure and transformation in the generation engine ecosystem. By virtue of Mixdesk Intelligent customer service system , Enterprises can truly open up the closed loop of "customer service Q&A → content optimization → search exposure → user conversion". Let companies evolve from passively answering customer questions to brands that are actively “found” by users around the world.

Mixdesk is an overseas multi-channel intelligent customer communication platform that can unify multiple channels such as Facebook, Instagram, WhatsApp, Line, Telegram, and Email to help companies communicate and serve customers. Mixdesk also supports AI employee functions, allowing enterprises to achieve more efficient automated customer service.

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FAQ

Q1: Can GEO have both traditional SEO and traditional SEO? A1: Absolutely. The optimal strategy is the "SEO + GEO hybrid writing method": it is necessary to not only implant keywords and do a good job of external links, but also to ensure that the content is friendly enough in structured questions and answers, dialogue examples, and AI reference points.

Q2: Does it have to include FAQ content or llms. Can txt web pages be referenced by the model? A2: It is not mandatory, but this kind of structured prompt can greatly improve the possibility of recognition and extraction by the AI engine, and it will make it easier for the model to regard the content as a “source of answers.”

Q3: Will the customer service system affect GEO? A3: Yes. Google will judge the website user experience based on behavioral indicators such as residence time and response speed, and the use of AI customer service can significantly improve these indicators.

Q4: How to quickly test the effect of GEO optimization? A4: Can pass LLMrefs.com And other tools to observe the target keywords asked by different AI tools (ChatGPT, Bard, Perplexity) to see if your content is cited. If it is cited at a high frequency, it means that GEO optimization has taken effect.