The complete strategy for INS Blue V certification in 2025: Application process, Analysis of advantages and Pit Avoidance Guide

Author of this article：Fiona

In 2025, when social media traffic is increasingly competitive,，Instagram Blue V certification (Verified Badge)It has become the only way for enterprises and individuals to build brand credibility. That blue check mark is not only a symbol of identity, but also an important proof of the authenticity and authority of the account.

However, when many brands try to apply for Blue V, they often encounter problems such as rejected reviews, incomplete information, and even accounts that are misjudged as violations, wasting valuable time and opportunities. This article will take you from the value of Blue V certification, the application process, precautions, to a comprehensive analysis of the latest changes and risk prevention in 2025, to provide you with a one-stop strategy guide, so that you can take fewer detours.

At the same time, we will also extend the discussion: after getting the blue V, how to use the image Smart customer service tools like Mixdesk, To further amplify the value of certification and truly realize it Double increase in brand influence + conversion rate。

Foreword: A Gap in Blue V Certification

Li Hao is aCross-border e-commerceSeller, mainly engaged in clothing accessories. In 2024, the number of followers in his Instagram store exceeded 50,000, but sales have not increased significantly. Many potential customers will ask repeatedly when they consult in private messages.：

“Is your account reliable? Is it genuine? ”

At the same time, although his competitor has only 30,000 fans, because of the blue V certification, he has taken the lead in cooperation negotiations and customer conversion. Cooperative brands give priority to finding each other, and customers are more willing to place orders directly.

Li Hao also tried to apply for Blue V, but the first time he was rejected due to incomplete information; the second time he failed because the link to the news report provided was not in accordance with the regulations. Until he found a professional operation consultant, re-prepared the information in accordance with the latest application rules, and finally passed smoothly. After authentication, the consultation conversion rate of the account has increased 32%, The invitation for cooperation has also doubled.

This case reveals a reality：In a social platform with fierce homogenization and competition, Blue V is no longer the icing on the cake, but a necessity for brand breakthrough.。

1. What is INS Blue V certification?

INS Blue V certification (Instagram Verified Badge), yes Instagram The blue check mark granted by the official to confirm the true identity of the account. Its main meanings include：

• ✅ Identity authenticity: Prove that the account belongs to a well-known brand, enterprise or public figure.
• ✅ Prevent impersonation: Reduce the damage to the brand caused by fake accounts.
• ✅ Authority and trust endorsement: Enhance users' sense of trust and enthusiasm for interaction.
• ✅ Platform priority: Get higher content recommendation weight and priority display opportunities.

In the past, Blue V mainly targeted celebrities, KOLS, and big brands. But entering 2025, Instagram supports SMEs and cross-border sellers, Relaxed the application threshold, giving more brands the opportunity to get certification.

2. The value of INS Blue V certification in 2025

1. Brand endorsement and trust blessing

Blue V certification can transmit signals in the first time：This is a real and reliable brand account。 For customers, this greatly reduces the sense of transaction risk.

2. Increase conversion rates and cooperation opportunities

Data show that the e-commerce conversion rate of accounts with blue V is on average higher than that of ordinary accounts. 20%–40%, It also has more advantages in cross-border cooperation invitations.

3. Priority display and traffic tilt

Instagram's recommendation algorithm will give priority to the content of authenticated accounts, especially on the Reels and Explore pages, content with blue V is easier to get additional exposure.

4. Risk control and brand protection

Blue V helps to reduce the impact of counterfeit accounts, and the official will give priority to handling reports when they are received. For companies, this is a kind of Low-cost brand moat。

3. Application conditions for INS Blue V certification in 2025

Instagram does not disclose all review rules, but according to Meta The official update and the industry summary, the blue V certification in 2025 needs to meet the following basic conditions

1. Authenticity requirements

Your account must represent a real person, registered business or entity. This means that you need to provide true and valid identity documents or business registration information to prove the legitimacy of your identity. For personal accounts, you may need to provide ID cards, passports, etc.; For corporate accounts, you need to provide business licenses, tax registration certificates and other related documents.

2. Uniqueness requirements

Generally speaking, only the only official account can be authenticated. Your account must be the only representative of the person, business, or entity on Instagram to avoid the situation where multiple accounts represent the same subject. This helps to maintain the consistency and uniqueness of the brand image and prevent confusion and misleading users. For example, the Coca-Cola Company has only one official Blue V account on INS, which focuses on the brand's global dynamics, product promotion and marketing activities to ensure that users can accurately obtain official information.

3. Integrity requirements

The account must be public and have a profile photo, profile, and at least one post. The profile photo should clearly show the brand or personal image, and the profile should contain a meaningful description to accurately convey the positioning, business scope or personal characteristics of the account and other information. At the same time, publish at least one high-quality post to show the account's activity and content value. In addition, your personal data should avoid including the words “add link” to avoid being considered excessive marketing or misleading behavior.

4. Visibility requirements

Your account must represent a well-known and popular person, brand, or entity. This usually means that your name or brand is widely searched, reported or mentioned. Instagram does not authenticate interest accounts of the general public. For brands, they need to have a certain market share, brand awareness and influence in the industry. For example, world-renowned brands such as Apple and Samsung, relying on their extensive market awareness and a large number of media reports, can easily meet the visibility requirements. For personal accounts, it may be necessary to achieve significant achievements in the fields of performing arts, sports, fashion, culture, etc., with many fans and high social attention.

4. Application process for INS Blue V certification

Step 1: Open Instagram settings

Go to [Settings → Account → Request Authentication].

Step 2: Submit information

Including account name, proof of identity, corporate documents, proof of popularity (such as news report links, proof of cooperation, etc.).

Step 3: Wait for review

Generally, the results will be received within 7-30 days. If it fails, you can reapply.

Step 4: After passing, the logo is displayed

Once successful, the account name will be displayed to the right Blue check mark, All fans can see it.

5. Skills to improve the success rate of INS blue V certification

1. Keep your account active

Regularly publish high-quality and valuable content to attract fan interaction. Formulate a content publishing plan to ensure that at least 3 high-quality posts are published every week, and the content format can be diversified, including pictures, videos, stories, etc. For example, brand accounts can post new product announcements, product tutorials, user case sharing and other content. At the same time, reply to fans' comments and private messages in a timely manner, enhance interaction with fans, and increase account activity and stickiness.

2. Optimize personal data

Ensure that the profile photo is clear, professional, and can represent the brand or personal image. The personal profile is concise and clear, highlighting key points, and contains key information, such as brand positioning, personal expertise, contact information, etc. Use relevant keywords to optimize the profile and improve the visibility of the account in the search results. For example, the INS account profile of a fitness coach can contain keywords such as “professional fitness coach”, “personalized fitness program”, “fat loss and shaping expert”, etc., which is convenient for users to search. In addition, avoid using misleading or irrelevant links in personal data, and keep the data concise and pure.

3. Build external visibility

Widely promote your INS account on other social media platforms, official websites, industry media and other channels to enhance the visibility and influence of your brand or individual. Through cross-platform promotion, attract more users to pay attention to your INS account. For example, a brand can display the QR code of the INS account on the homepage of the official website to guide website visitors to follow; an individual can add an INS account link to the profile of other social platforms to attract original fans to the INS platform. At the same time, actively strive for media coverage, industry awards, etc. to increase the exposure and authority of brands or individuals. For example, emerging brands attract media attention and reports by participating in industry exhibitions, holding new product launches and other activities, enhancing brand awareness in the industry, and adding points to INS Blue V certification.

6. After getting the blue V, how can the value be magnified?

Many brands mistakenly think that "everything will be fine if the certification is in hand”, but this is not the case. Blue V is just one Trust Accelerator, The real value lies in how to combine Operations and customer management To enlarge the effect.

1. Customer service private message conversion

After the blue V certification, the amount of private message inquiries usually increases. But if there is no efficientCustomer serviceThe system will still miss the opportunity for transformation.

2. Refined operation of fans

Authenticating the account will attract more accurate fans. At this time, you need to passLabeling managementTiering users can only be carried outPersonalizationpush.

3. Advertising + Blue V blessing

Blue V identity can improve the effectiveness of advertising, reduce user suspicion, and increase click-through and conversion rates.

7. Conversion assistant after Blue V certification

If Blue V authentication solves the problem of ”trust", then Mixdesk The solution is the problem of ”transformation".

• Unified multi-channel management: The Blue V account brings a large number of private messages，Mixdesk Support one-click integration of messages from mainstream platforms such as independent stations, Instagram, WhatsApp, and Facebook to avoid customer omissions.
• AI intelligent customer service: For basic and repetitive questions, AI will automatically reply; complex scenarios will be automatically transferred to labor, greatly reducing the burden on customer service.
• User labeling and hierarchical marketing：Mixdesk It supports automatic labeling based on advertising source, interaction behavior, and purchase stage, so that new customers with Blue V accounts can achieve “precise layering + targeted reach”.
• Compliance assurance: Log in through independent IP and simulated Web pages to reduce the risk of title; data storage complies with privacy standards such as the GDPR.

Blue V brings attention, and Mixdesk Help you turn your attention into an order.

8. Blue V is the starting point, not the end point

In the social media ecosystem in 2025, INS Blue V certification has become an essential tool for companies and individuals to build trust and authority. But its value lies not only in a blue check mark, but in how you combine Content operation, advertising, customer management, Truly transform the advantages of certification into business results.

Through an in-depth understanding of the importance of certification, application conditions, processes and techniques, and with the help of Mixdesk With such a powerful tool to help account operation, you will take a solid and powerful step on the INS platform and open up a broader space for development.

Therefore, if you are considering applying for Blue V, you may wish to collect today's content, plan the application materials in advance, and build a complete set of follow-up operations.Customer managementsystem. After all, in 2025, when the competition is hot,，Trust + conversion，Is the way to win in the long term.

Frequently Asked Questions and Pit Avoidance Guide

1. Frequently asked questions about INS Blue V Certification

How long does the review take?

After submitting the application, Instagram will review it. This process may take a few days to a few weeks, or even longer. The specific time depends on a variety of factors, such as the size of the application volume and the complexity of the account information. During the review period, you need to be patient, continue to operate your account normally, and do not frequently modify your account information or submit applications repeatedly to avoid affecting the progress of the review.

What should I do if the application is rejected?

If your application is rejected, you will receive a notification in the Instagram app. You can try to apply again in 30 days. Before re-applying, carefully analyze the reasons for the rejection and make targeted improvements. For example, if it is because the information is incomplete, supplement the complete relevant information; if it is not well-known enough, increase brand promotion and influence building. At the same time, ensure that the account complies with community norms and there are no violations.

Will it be revoked after certification?

Even if you have obtained a blue V certification, Instagram reserves the right to revoke your certification at any time if your account no longer meets its regulations. For example, there are violations of your account, providing false information, being inactive for a long time, or no longer representing a real brand or individual. Therefore, after obtaining certification, it is still necessary to continuously maintain the good operating status of the account and comply with the platform rules.

2. INS Blue V certification Pit Avoidance Guide

1. Incomplete information：Many people only upload ID documents and ignore news reports or media citations, resulting in insufficient visibility.
2. False information：If you use fake news links or powder data, once discovered, the account will be directly rejected or even permanently blacked out.
3. Violation record：Accounts with a history of advertising violations and content violations are extremely difficult to pass the review.
4. Inactive account：Accounts that do not post content for a long time and have a very low interaction rate will be rejected even if there are many fans.

👉 Pit avoidance recommendations：

• Prepare relevant corporate information and news reports in advance；
• Maintain stable content updates；
• Do not apply through “black market certification” or illegal channels.