Social Gaming · Customer case

HiFami

HiFami connects player conversations across app and Facebook.

A 30-day usage snapshot records 334,995 messages for HiFami. The deployment connects primarily through the app SDK, with Facebook, and uses AI for player questions including top-up inquiries.

A stylised social-gaming world used as an illustration, not a customer screenshot

Messages in a 30-day snapshot

334K+

The business

Support where players already ask for help

HiFami is an overseas app from Milian International. Its recorded Mixdesk setup brings together app-based player inquiries and Facebook conversations.

Challenge

The service context

In-app questions

The app SDK is the main recorded customer-service entry point.

A second messaging channel

Facebook is also connected, so the setup spans app and social messaging.

Recurring player requests

The deployment record identifies player questions and top-up inquiries among the uses of AI.

Approach

A connected setup for player conversations

The recorded scope is app SDK and Facebook connectivity with AI-assisted responses.

  1. 01

    Receive in-app messages

    Use the app SDK as the main support entry point.

  2. 02

    Include Facebook conversations

    Bring Facebook messages into the same Mixdesk deployment.

  3. 03

    Use AI for player inquiries

    Use AI to answer player questions, including top-up inquiries. This describes answering questions, not performing payment transactions.

REPORTED RESULTS

A historical snapshot of message volume

Messages in a 30-day snapshot
334K+

Related capabilities

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