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WhatsApp API Pricing Calculator

Plan your monthly messaging budget by recipient market and message type. See volume discounts and platform costs separately.

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01

Your assumptions

Rate version: July–September 2026 · USD

Use the market of your customers’ phone numbers, not your company location. See Meta’s mapping below for regional groups.

Enter monthly billable messages. Leave out service messages, eligible in-window utility messages and free entry-point messages.

Example volumes are prefilled. Replace them with your monthly figures; use 0 for categories you do not send.

Promotions, offers and product announcements.

Starting rate / message (USD): 0.0118

Order, shipping or account updates. Enter only billable messages outside free windows.

Starting rate / message (USD): 0.0014

One-time passwords for login or identity verification.

Starting rate / message (USD): 0.0014

Your fixed monthly provider fee. Leave at 0 if none.

02

Monthly budget

Choose a market. Make the budget clear.

For this rate version only. Excludes taxes, ads and provider markups. Platform fee starts at 0; enter your actual contract cost.

Your inputs stay in this browser. These tools do not upload or save them.

How the calculation works

Billable volume × category rate; sum marginal monthly tiers for utility and authentication, then add your platform fee.

Rate version: July–September 2026 · USD

For this rate version only. Excludes taxes, ads and provider markups. Platform fee starts at 0; enter your actual contract cost.

Meta pricing and market mapping

From input to ready to use.

  1. 01

    Choose the rate-card market for your recipients’ phone numbers.

  2. 02

    Enter monthly billable messages, excluding eligible free-window messages.

  3. 03

    Review category costs and volume discounts, then copy your budget.

Good to know

A few useful answers.

Is WhatsApp API billed per message or conversation?
This version uses USD rates effective July 1, 2026, for delivered billable template messages. Marketing, utility and authentication have separate prices.
Which messages should I exclude?
Under this version, service messages are free, as are utility templates in an open 24-hour customer service window. Exclude messages eligible for a free entry-point window too. Confirm eligibility in Meta’s rules.
How do volume discounts work?
Utility and authentication use marginal tiers by market, category and business portfolio each month. Enter the full monthly billable volume for the market. This is not an incremental estimate after earlier messages have already been sent.
Does this include every cost?
It includes Meta message charges and the platform fee you enter. Taxes, ads, provider markups and other usage fees are excluded. This is not a Mixdesk quote.
What dates does this rate version cover?
July through September 2026 only. Meta has announced later changes. Check the official updated rates for future budgets rather than treating this version as a current quote.