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Automation

Choose a Workflow’s Target Audience

Last updated Oct 27, 2025

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Use workflows to target specific users with assignment, personalized welcome messages, automatic tags, and other actions.

1. Add a workflow

Open Automation and select Add Automation.

Enable the workflow before it can run.

Automation list with Add Workflow highlighted

2. Choose the target audience

Select All Users to apply the workflow across all channels.

Select Custom Rules to restrict the workflow to users who match your conditions.

Example

Select the Facebook channel and a connected Page, then save.

Audience condition targeting Facebook conversations

1. Match any condition: The rule applies when at least one condition matches.

2. Match all conditions: Every condition must match. Use this for a more specific audience.

3. Add a trigger template

Select Add Trigger Template and choose a preset, such as assigning a team member or ending a conversation.

Workflow editor with Add Trigger Template highlighted

3.1 Assign team members automatically

Select the Automatically Assign Team Members template.

Automatic assignment trigger template

The assignment node is connected automatically. Select the team members to receive conversations.

Team member assignment node settings

Returning visitors:

When enabled, returning visitors are assigned to their previous team member first. If that person is unavailable, choose whether to assign directly or use the basic assignment rules shown below.

3.2 End inactive conversations

Use this when you want to end a conversation after the user stops responding.

Select the Automatically End Inactive Conversations template.

End inactive conversations trigger template

By default, after 1,800 seconds (30 minutes) without a user response, the workflow sends a message and ends the conversation.

Adjust the inactivity period as needed.

Workflow ending conversations after inactivity

3.3 Assign high-value customers to a dedicated team member

To route selected returning customers to the person who first supported them, configure a dedicated assignment workflow.

First create a contact tag for that team member, then create a workflow that matches the tag.

Step 1: Create the tag.

Contact tag settings with Add Tag highlighted

Step 2: Create a workflow and place it above the general assignment workflow.

Workflow assigning tagged customers to a dedicated team
Automation rule list showing enabled workflows

Step 3: Team members manually tag high-value contacts during conversations. On their next visit, the dedicated workflow assigns them to Team Member 1.

Tagged customer conversation assigned in the Inbox

These steps cover audience selection, assignment, and automatic closure. Contact us if you need help.

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Still need help?

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